Bestselling Sports, Fitness & Outdoors brands on Amazon Australia in February 2026
In February 2026, Amazon Australia's bestseller list for the Sports, Fitness & Outdoors category showcased 312 unique products from 133 different brands. Top brands among the bestsellers included Owala (18 products, 5.8% share), PROIRON (39 products, 12.5% share), and Speedo (16 products, 5.1% share). The prices of these bestselling products ranged from $1.00 to $699.00, with an average price of $44.56. Most bestsellers were priced in the $1.00-$70.00 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Owala, featuring 18 unique products, offered bestsellers priced from $34.99 to $69.95, with an average price of $52.64. It held a 5.8% share of the bestseller list and garnered an average rating of 4.6 stars from 276K reviews. With a selection of 39 unique products, PROIRON's bestsellers ranged in price from $9.74 to $99.99, averaging $27.94. The brand's share of the bestseller list was 12.5%, with an average rating of 4.6 stars based on 155K reviews. Speedo captured a 5.1% share of the bestseller list with 16 unique products. Its bestsellers had prices ranging from $10.20 to $67.63, with an average of $25.45, and an average rating of 4.4 stars from 61K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 3.8 stars. In terms of pricing, the most expensive product is $699.00, and the least expensive is $1.00.
Listed below are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon Australia bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 1.7, and the lowest is 25.4. The highest-rated product has 4.8 stars, while the lowest is 4.0 stars. In terms of pricing, the highest is $203.59, and the lowest is $13.19.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
4.6 2 — 8 | $203.59 $199 — $299.99 | 4.0 (1,146 ratings) | ||
6.6 4 — 11 | $13.19 $11.24 — $14.99 | 4.5 (2,695 ratings) | ||
5.6 3 — 17 | $44.95 | 4.5 (1,038 ratings) | ||
1.7 1 — 2 | $69.95 | 4.5 (47,783 ratings) | ||
10 3 — 21 | $34.1 $29.5 — $45.95 | 4.4 (12,679 ratings) | ||
9.7 5 — 20 | $14.54 $12.74 — $14.99 | 4.4 (107,106 ratings) | ||
25.4 11 — 40 | $33.13 $29.39 — $37.99 | 4.5 (29,628 ratings) | ||
15.3 1 — 59 | $51.12 $50.62 — $51.56 | 4.6 (4,081 ratings) | ||
9.9 2 — 22 | $30.24 $24.74 — $32.99 | 4.8 (21,433 ratings) | ||
11.2 1 — 36 | $26.47 $20.99 — $40 | 4.7 (2,598 ratings) |
About Amazon Australia Best Seller Category Reports
Our Amazon Australia Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.com.au information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Australia or featured brands.
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