Bestselling Sports, Fitness & Outdoors brands on Amazon Australia in December 2025
In December 2025, Amazon Australia's bestseller list for the Sports, Fitness & Outdoors category showcased 368 unique products from 160 different brands. Top brands among the bestsellers included Owala (15 products, 4.1% share), PROIRON (29 products, 7.9% share), and Speedo (11 products, 3.0% share). The prices of these bestselling products ranged from $1.00 to $1,029.00, with an average price of $54.12. Most bestsellers were priced in the $1.00-$110.00 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Owala, featuring 15 unique products, offered bestsellers priced from $39.99 to $79.40, with an average price of $59.09. It held a 4.1% share of the bestseller list and garnered an average rating of 4.6 stars from 180K reviews. With a selection of 29 unique products, PROIRON's bestsellers ranged in price from $10.49 to $109.99, averaging $42.01. The brand's share of the bestseller list was 7.9%, with an average rating of 4.6 stars based on 132K reviews. Speedo captured a 3.0% share of the bestseller list with 11 unique products. Its bestsellers had prices ranging from $10.00 to $49.41, with an average of $31.04, and an average rating of 4.5 stars from 46K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 2.3 stars. In terms of pricing, the most expensive product is $1,029.00, and the least expensive is $1.00.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon Australia bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 2.0, and the lowest is 24.8. The highest-rated product has 4.8 stars, while the lowest is 4.2 stars. In terms of pricing, the highest is $143.64, and the lowest is $32.34.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
2 1 — 4 | $62.51 $59.14 — $69.95 | 4.6 (44,010 ratings) | ||
8.4 3 — 21 | $38.31 $33.99 — $44.95 | 4.5 (1,004 ratings) | ||
9.4 2 — 40 | $34.84 $29.39 — $37.99 | 4.5 (29,389 ratings) | ||
8.7 3 — 19 | $33.29 $29.62 — $35 | 4.4 (12,039 ratings) | ||
16 2 — 82 | $44.58 $42.09 — $44.99 | 4.8 (11,162 ratings) | ||
17.6 5 — 74 | $52.24 $46.74 — $54.99 | 4.5 (184 ratings) | ||
11.5 1 — 80 | $50.08 $49.2 — $52.99 | 4.2 (5,115 ratings) | ||
12.9 1 — 61 | $143.64 $124.05 — $145.95 | 4.5 (275 ratings) | ||
5.7 1 — 22 | $52.97 $50.84 — $55.99 | 4.6 (3,824 ratings) | ||
24.8 3 — 85 | $32.34 $29.99 — $39.99 | 4.2 (8,040 ratings) |
About Amazon Australia Best Seller Category Reports
Our Amazon Australia Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.com.au information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Australia or featured brands.
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