Bestselling Toys & Games brands on Amazon Australia in December 2025
In December 2025, Amazon Australia's bestseller list for the Toys & Games category showcased 351 unique products from 185 different brands. Top brands among the bestsellers included UNO (4 products, 1.1% share), LEGO (35 products, 10.0% share), and KitkidKind (1 product, 0.3% share). The prices of these bestselling products ranged from $4.86 to $892.36, with an average price of $34.42. Most bestsellers were priced in the $5.00-$90.00 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that UNO, featuring 4 unique products, offered bestsellers priced from $6.00 to $12.99, with an average price of $8.70. It held a 1.1% share of the bestseller list and garnered an average rating of 4.6 stars from 101K reviews. With a selection of 35 unique products, LEGO's bestsellers ranged in price from $11.00 to $892.36, averaging $70.43. The brand's share of the bestseller list was 10.0%, with an average rating of 4.8 stars based on 139K reviews. KitkidKind captured a 0.3% share of the bestseller list with 1 unique product. Its bestsellers had prices ranging from $53.19 to $79.90, with an average of $55.69, and an average rating of 3.8 stars from 97 reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 3.1 stars. In terms of pricing, the most expensive product is $892.36, and the least expensive is $4.86.
Listed below are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon Australia bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 2.6, and the lowest is 20.6. The highest-rated product has 4.8 stars, while the lowest is 3.8 stars. In terms of pricing, the highest is $55.69, and the lowest is $6.00.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
2.6 1 — 9 | $55.69 $53.19 — $79.9 | 3.8 (97 ratings) | ||
7.2 1 — 24 | $14.7 | 4.8 (1,445 ratings) | ||
12.7 4 — 41 | $14.6 $12.1 — $18.89 | 4.4 (162 ratings) | ||
11.3 2 — 71 | $6.59 $5.99 — $7 | 4.6 (1,425 ratings) | ||
14 5 — 39 | $6 | 4.8 (85,834 ratings) | ||
16.4 1 — 70 | $12.01 $11.19 — $12.99 | 4.7 (15,221 ratings) | ||
18.1 1 — 59 | $29.6 $21.24 — $30 | 4.8 (363 ratings) | ||
17.2 5 — 39 | $23.4 $22.06 — $26.97 | 4.7 (362 ratings) | ||
20.6 5 — 88 | $33.56 $31.2 — $34 | 4.7 (1,176 ratings) | ||
19.4 6 — 84 | $9.44 $8.16 — $11.99 | 4.8 (45,084 ratings) |
About Amazon Australia Best Seller Category Reports
Our Amazon Australia Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.com.au information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Australia or featured brands.
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