Best E.l.f. products on Amazon in February 2025
In February 2025, E.l.f. appeared on Amazon's bestseller lists with 7 unique products across 1 category. These products appeared in the category Beauty & Personal Care. The brand's products on the bestseller lists were priced between $2.97 and $9.93, with an average price of $5.93. These bestselling products maintained an average rating of 4.5 based on 248K total ratings from customers who purchased products that appeared on the bestseller lists.
Products
Categories
Average Price
Average Rank
Category Performance
Detailed metrics by category-product count, rank, price, and ratings-offer a quick view of how brands stack up on the Amazon digital shelf.
Based on a comprehensive assessment of category performance, the Beauty & Personal Care category is a clear leader, exhibiting the highest product volume (7 listings), the highest average price ($5.93), and the strongest customer ratings (4.5 stars).
| Category | Products | Average Rank | Average Price | Rating |
|---|---|---|---|---|
7 | 55.4 14 — 100 | $5.93 $2.97 — $9.93 | 4.5 (247,961 ratings) |
Top Products
The highest-rated product has 4.6 stars, while the lowest has 4.3 stars. In terms of pricing, the most expensive product is $9.93, and the least expensive is $2.97.
Listed below are the leading products from this brand, evaluated by performance, price, and customer reviews. These Amazon bestsellers reveal what's popular with shoppers and guide the brand toward digital shelf success. The highest average rank is 25.2, and the lowest is 94.8. The highest-rated product has 4.6 stars, while the lowest is 4.3 stars. In terms of pricing, the highest is $8.26, and the lowest is $3.00.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
25.2 14 — 38 | $8 | 4.6 (11,131 ratings) | ||
27.1 21 — 35 | $3 $2.97 — $3 | 4.5 (55,116 ratings) | ||
32.5 22 — 49 | $5 | 4.3 (74,792 ratings) | ||
85.7 78 — 96 | $7 $6.99 — $7 | 4.4 (46,270 ratings) | ||
87.8 78 — 100 | $8.26 $7.68 — $9.93 | 4.6 (27,617 ratings) | ||
88.3 70 — 100 | $4 | 4.5 (8,556 ratings) | ||
94.8 87 — 100 | $5 | 4.4 (24,479 ratings) |
Methodology & Data Attribution
This monthly Amazon Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.
Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of E.l.f. on amazon.com.
Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.
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