Bestselling Baby brands on Amazon in August 2025
In August 2025, Amazon's bestseller list for the Baby category showcased 153 unique products from 80 different brands. Top brands among the bestsellers included Pampers (11 products, 7.2% share), Huggies (17 products, 11.1% share), and The Honest Company (10 products, 6.5% share). The prices of these bestselling products ranged from $2.40 to $269.99, with an average price of $23.69. Most bestsellers were priced in the $2-$30 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Pampers, featuring 11 unique products, offered bestsellers priced from $2.40 to $65.47, with an average price of $35.94. It held a 7.2% share of the bestseller list and garnered an average rating of 4.8 stars from 687K reviews. With a selection of 17 unique products, Huggies's bestsellers ranged in price from $9.47 to $64.99, averaging $29.12. The brand's share of the bestseller list was 11.1%, with an average rating of 4.8 stars based on 962K reviews. The Honest Company captured a 6.5% share of the bestseller list with 10 unique products. Its bestsellers had prices ranging from $10.99 to $47.02, with an average of $20.06, and an average rating of 4.6 stars from 176K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
11 | 7.2% | 16.1 1 — 71 | $35.94 $2.4 — $65.47 | 4.8 (687,315 ratings) | ||
17 | 11.1% | 31.4 3 — 97 | $29.12 $9.47 — $64.99 | 4.8 (961,789 ratings) | ||
10 | 6.5% | 36.4 2 — 98 | $20.06 $10.99 — $47.02 | 4.6 (176,078 ratings) | ||
1 | 0.7% | 5.1 5 — 6 | $44.97 | 4.7 (83,496 ratings) | ||
8 | 5.2% | 45.4 9 — 100 | $14.58 $4.12 — $24.99 | 4.7 (216,946 ratings) | ||
1 | 0.7% | 11 8 — 13 | $19.39 $15.99 — $19.99 | 4.5 (109,715 ratings) | ||
3 | 2.0% | 48.8 12 — 91 | $23.93 $17.26 — $35.56 | 4.5 (96,940 ratings) | ||
WOWowflash | 1 | 0.7% | 17.6 13 — 24 | $29.31 $28.49 — $29.99 | 4.4 (7,173 ratings) | |
1 | 0.7% | 17.6 13 — 23 | $35 | 3.8 (6,889 ratings) | ||
1 | 0.7% | 17.8 15 — 21 | $7.97 | 4.8 (33,894 ratings) |
Top Products
Listed here are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 1.0, and the lowest is 3.6. The highest-rated product has 4.8 stars, while the lowest is 4.8 stars. In terms of pricing, the highest is $55.94, and the lowest is $21.99.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1 | $55.94 | 4.8 (135,196 ratings) | |
3.4 3 — 4 | $21.99 | 4.8 (115,645 ratings) | |
3.6 3 — 4 | $34.17 $33.99 — $39.71 | 4.8 (232,602 ratings) | |
5.1 5 — 6 | $44.97 | 4.7 (83,496 ratings) | |
5.9 5 — 6 | $9.94 | 4.8 (105,669 ratings) | |
7.2 7 — 8 | $16.97 | 4.7 (71,585 ratings) | |
9.7 9 — 11 | $45.94 | 4.8 (10,256 ratings) | |
11 8 — 13 | $19.39 $15.99 — $19.99 | 4.5 (109,715 ratings) | |
11.2 9 — 13 | $10.99 | 4.7 (43,694 ratings) | |
11.5 10 — 13 | $51.77 | 4.8 (4,896 ratings) |
Content Compliance
This analysis examines the brand's key content metrics-text, video, and image content-alongside the overall content score, providing insights to align with Amazon's standards and enhance listing effectiveness.
The values shown are median figures. The average title length across this brand is 136 characters, and the description length is 995 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 9 images and 6 videos.
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No Time-Sensitive Info
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No HTML Tags
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No Promotional Phrases
Has Enhanced Content
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No Shipping Info
No Promotional Phrases
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No Pricing Info
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Has 360° Images
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About Amazon Best Seller Category Reports
Our Amazon Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.