Bestselling Baby brands on Amazon in July 2025

In July 2025, Amazon's bestseller list for the Baby category showcased 191 unique products from 86 different brands. Top brands among the bestsellers included Pampers (11 products, 5.8% share), Huggies (16 products, 8.4% share), and The Honest Company (9 products, 4.7% share). The prices of these bestselling products ranged from $2.49 to $299.99, with an average price of $28.25. Most bestsellers were priced in the $2-$30 range.

Top Brands

Analyzing the leading brands, we see that Pampers, featuring 11 unique products, offered bestsellers priced from $2.40 to $65.47, with an average price of $35.28. It held a 5.8% share of the bestseller list and garnered an average rating of 4.8 stars from 881K reviews. With a selection of 16 unique products, Huggies's bestsellers ranged in price from $7.99 to $64.99, averaging $29.03. The brand's share of the bestseller list was 8.4%, with an average rating of 4.8 stars based on 880K reviews. The Honest Company captured a 4.7% share of the bestseller list with 9 unique products. Its bestsellers had prices ranging from $9.48 to $49.49, with an average of $23.69, and an average rating of 4.5 stars from 84K reviews.

Brand	Products	Share	Average Rank	Average Price	Rating	Report
Pampers	11	5.8%	18.9 1 — 78	$35.28 $2.4 — $65.47	4.8 (881,388 ratings)
Huggies	16	8.4%	29.1 2 — 95	$29.03 $7.99 — $64.99	4.8 (880,496 ratings)
The Honest Company	9	4.7%	37.6 2 — 100	$23.69 $9.48 — $49.49	4.5 (83,545 ratings)
Dr. Brown's	9	4.7%	34.4 9 — 76	$13.42 $2.79 — $24.99	4.7 (325,505 ratings)
Waterwipes	3	1.6%	26.4 3 — 93	$39.82 $26.76 — $47.97	4.7 (113,756 ratings)
Mama Bear	4	2.1%	47.3 16 — 98	$24.02 $15.42 — $35.7	4.5 (156,744 ratings)
Amazon	1	0.5%	16.8 9 — 35	$35	3.7 (6,924 ratings)
Gaiatop	1	0.5%	17.1 14 — 19	$15.88 $15.19 — $15.99	4.5 (9,690 ratings)
Goodbaby	1	0.5%	17.9 9 — 27	$18.28 $15.99 — $19.99	4.5 (108,814 ratings)
Lansinoh	6	3.1%	50.3 22 — 100	$10.75 $6.64 — $16.96	4.7 (314,884 ratings)

Content Compliance

Focusing on text, video, and image content, as well as the overall content score, this analysis guides the brand in meeting Amazon's content benchmarks and improving product visibility.

The values shown are median figures. The average title length across this brand is 141 characters, and the description length is 686 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 9 images and 6 videos.

Title

Title Length

144characters (median)

Distribution of title character lengths. Longer bars indicate more products in that range.

0-34

1%

34-68

3%

68-102

13%

102-136

29%

136-170

26%

170-204

29%

Title Score

78/ 100

Distribution of title scores. Longer bars indicate more products in that range.

No Special Characters

Title should not contain disallowed special characters

Proper Capitalization

Title should use proper capitalization for words

Product Identification

Title should include key product identifying information

Character Count

Title should have an appropriate character count

Spelling & Grammar

Title should have correct spelling and grammar

Proper Numerals

Title should use numerals correctly

Content

Total Score

58/ 100

Distribution of total scores. Longer bars indicate more products in that range.

Description Length

659characters (median)

Distribution of description character lengths. Longer bars indicate more products in that range.

0-539

46%

539-1078

23%

1078-1617

27%

1617-2156

4%

2156-2695

1%

Bullet Points

5points (median)

Distribution of bullet point counts. Longer bars indicate more products in that range.

0-3

2%

3-6

49%

6-9

35%

9-12

14%

12-15

1%

Bullet Average Length

99.6characters (median)

Distribution of average bullet point character lengths. Longer bars indicate more products in that range.

0-50

8%

50-100

42%

100-150

43%

150-200

7%

Has Enhanced Content

Product should have enhanced content

Images

Total Images

8images (median)

Distribution of total image counts. Longer bars indicate more products in that range.

0-5

1%

5-10

74%

10-15

23%

15-20

2%

20-25

1%

Graphics Images

3images (median)

Distribution of graphics image counts. Longer bars indicate more products in that range.

0-2

18%

2-4

40%

4-6

30%

6-8

11%

8-10

1%

Silo Images

1images (median)

Distribution of silo image counts. Longer bars indicate more products in that range.

0-3

92%

3-6

7%

6-9

0%

9-12

0%

12-15

1%

Alternate Images

7images (median)

Distribution of alternate image counts. Longer bars indicate more products in that range.

0-5

4%

5-10

76%

10-15

18%

15-20

1%

20-25

1%

Lifestyle Images

4images (median)

Distribution of lifestyle image counts. Longer bars indicate more products in that range.

0-4

46%

4-8

51%

8-12

3%

12-16

1%

Centered

Product should be centered in the image

No White Border

Image should not have a white border

Full Bleed

Image should use full bleed (extend to edges)

Not Enlarged

Image should not be artificially enlarged

Valid Dimensions

Image should have valid pixel dimensions

Has 360° Images

Product should have 360-degree images

Videos

Total Videos

7videos (median)

Distribution of video counts. Longer bars indicate more products in that range.

0-2

13%

2-4

2%

4-6

1%

6-8

61%

8-10

24%

Has Videos

Product should have videos

Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.