Bestselling Baby brands on Amazon.com in March 2025
In March 2025, Amazon.com's bestseller list for the Baby category showcased 199 unique products from 92 different brands. Top brands among the bestsellers included Pampers (15 products, 7.5% share), Huggies (19 products, 9.6% share), and The Honest Company (7 products, 3.5% share). The prices of these bestselling products ranged from $2.40 to $159.99, with an average price of $21.93. Most bestsellers were priced in the $2-$20 range.
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Average Price
Top Brands
A closer look at the top brands reveals Pampers, featuring 15 unique products, offered bestsellers priced from $2.40 to $65.44, with an average price of $34.92. It held a 7.5% share of the bestseller list and garnered an average rating of 4.8 stars from 938K reviews. With a selection of 19 unique products, Huggies's bestsellers ranged in price from $9.94 to $52.99, averaging $27.69. The brand's share of the bestseller list was 9.6%, with an average rating of 4.7 stars based on 1.0M reviews. The Honest Company captured a 3.5% share of the bestseller list with 7 unique products. Its bestsellers had prices ranging from $9.59 to $49.99, with an average of $24.33, and an average rating of 4.6 stars from 75K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
15 | 7.5% | 21.7 1 — 98 | $34.92 $2.4 — $65.44 | 4.8 (937,777 ratings) | ||
19 | 9.6% | 28.9 2 — 97 | $27.69 $9.94 — $52.99 | 4.7 (1,007,247 ratings) | ||
7 | 3.5% | 25 4 — 98 | $24.33 $9.59 — $49.99 | 4.6 (74,710 ratings) | ||
9 | 4.5% | 49.9 7 — 99 | $13.63 $3.59 — $25.32 | 4.6 (303,838 ratings) | ||
3 | 1.5% | 35.2 4 — 100 | $32.41 $11.96 — $39.99 | 4.7 (111,780 ratings) | ||
4 | 2.0% | 35.8 22 — 65 | $22.63 $8.94 — $39.99 | 4.7 (88,434 ratings) | ||
1 | 0.5% | 9.5 7 — 14 | $19.19 $15.99 — $19.99 | 4.5 (105,656 ratings) | ||
1 | 0.5% | 12.4 9 — 16 | $35 | 3.7 (7,094 ratings) | ||
AQAquaphor | 2 | 1.0% | 47.2 15 — 96 | $15.33 $12.9 — $18.37 | 4.9 (79,459 ratings) | |
1 | 0.5% | 17.8 13 — 20 | $7.89 $6.52 — $7.97 | 4.8 (32,111 ratings) |
Top Products
See below for the highest-ranked products in this category, evaluated by performance, pricing, and customer feedback. These top Amazon.com bestsellers indicate popular shopper preferences and guide brands on effective digital shelf strategies.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
2.3 2 — 4 | $21.99 | 4.8 (108,726 ratings) | |
3.2 2 — 5 | $34.48 $33.99 — $43.08 | 4.8 (229,096 ratings) | |
4.4 4 — 6 | $38.01 $33.34 — $39.99 | 4.7 (82,198 ratings) | |
5.4 4 — 6 | $43.19 $35.99 — $44.99 | 4.9 (6,448 ratings) | |
1 | $54.26 | 4.8 (132,564 ratings) | |
8.1 7 — 10 | $16.97 | 4.7 (64,153 ratings) | |
8.9 7 — 12 | $10.49 | 4.8 (91,331 ratings) | |
9.5 7 — 14 | $19.19 $15.99 — $19.99 | 4.5 (105,656 ratings) | |
12.2 10 — 14 | $45.94 | 4.8 (10,070 ratings) | |
12.4 9 — 16 | $35 | 3.7 (7,094 ratings) |
Content Compliance
This section discusses key metrics such as text content, video content, image content, and overall content score. This helps brands understand Amazon.com's content requirements for the category and how the top-performing brands optimize their listings to meet these standards.This analysis focuses on key content metrics such as text content, video content, image content, and the overall content score. It aids brands in understanding Amazon.com's content requirements for the category and how leading brands optimize their listings to comply with these guidelines.
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Has 360° Images
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About Our Category Reports
Our Amazon.com Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.