Bestselling Baby brands on Amazon.com in February 2025
In February 2025, Amazon.com's bestseller list for the Baby category showcased 192 unique products from 93 different brands. Top brands among the bestsellers included Pampers (16 products, 8.3% share), Huggies (15 products, 7.8% share), and The Honest Company (7 products, 3.6% share). The prices of these bestselling products ranged from $2.49 to $384.99, with an average price of $23.60. Most bestsellers were priced in the $2-$40 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Pampers, featuring 16 unique products, offered bestsellers priced from $2.49 to $65.44, with an average price of $38.15. It held a 8.3% share of the bestseller list and garnered an average rating of 4.8 stars from 953K reviews. With a selection of 15 unique products, Huggies's bestsellers ranged in price from $9.94 to $52.99, averaging $27.27. The brand's share of the bestseller list was 7.8%, with an average rating of 4.8 stars based on 786K reviews. The Honest Company captured a 3.6% share of the bestseller list with 7 unique products. Its bestsellers had prices ranging from $6.29 to $44.99, with an average of $23.36, and an average rating of 4.7 stars from 81K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
16 | 8.3% | 20 1 — 100 | $38.15 $2.49 — $65.44 | 4.8 (952,804 ratings) | ||
15 | 7.8% | 26.8 2 — 85 | $27.27 $9.94 — $52.99 | 4.8 (786,199 ratings) | ||
7 | 3.6% | 26.6 3 — 100 | $23.36 $6.29 — $44.99 | 4.7 (81,281 ratings) | ||
6 | 3.1% | 37.2 20 — 97 | $20.83 $8.94 — $39.99 | 4.7 (112,890 ratings) | ||
2 | 1.0% | 7.3 2 — 100 | $38.72 $33.34 — $39.97 | 4.7 (96,642 ratings) | ||
10 | 5.2% | 61.3 9 — 100 | $12.92 $3.59 — $25.84 | 4.7 (320,364 ratings) | ||
2 | 1.0% | 9.9 3 — 97 | $19.56 $15.99 — $19.99 | 4.5 (123,476 ratings) | ||
1 | 0.5% | 14.4 11 — 17 | $35 | 3.7 (7,067 ratings) | ||
6 | 3.1% | 54.2 2 — 100 | $11.84 $8.38 — $23.98 | 4.7 (346,097 ratings) | ||
WOWowflash | 1 | 0.5% | 16.6 11 — 23 | $27.99 $27.98 — $27.99 | 4.4 (4,234 ratings) |
Top Products
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
2.1 2 — 3 | $21.99 | 4.8 (107,799 ratings) | |
3.7 3 — 5 | $35.89 $34.97 — $43.08 | 4.8 (228,500 ratings) | |
3.8 2 — 5 | $38.78 $33.34 — $39.97 | 4.7 (81,910 ratings) | |
5.5 3 — 7 | $43.61 $35.99 — $44.99 | 4.9 (6,377 ratings) | |
6.7 3 — 10 | $19.55 $15.99 — $19.99 | 4.5 (104,942 ratings) | |
8.7 7 — 10 | $16.97 | 4.7 (63,565 ratings) | |
8.8 8 — 11 | $52.98 | 4.8 (42,241 ratings) | |
1 | $54.26 | 4.8 (131,793 ratings) | |
10.5 9 — 12 | $10.85 $10.49 — $10.98 | 4.8 (90,977 ratings) | |
11.5 7 — 15 | $9.76 $8.58 — $11.23 | 4.7 (7,502 ratings) |