Bestselling Baby brands on Amazon.com in May 2025

In May 2025, Amazon.com's bestseller list for the Baby category showcased 180 unique products from 87 different brands. Top brands among the bestsellers included Pampers (13 products, 7.2% share), Huggies (19 products, 10.6% share), and The Honest Company (8 products, 4.4% share). The prices of these bestselling products ranged from $2.99 to $269.99, with an average price of $24.62. Most bestsellers were priced in the $3-$30 range.

Top Brands

Analyzing the leading brands, we see that Pampers, featuring 13 unique products, offered bestsellers priced from $3.00 to $65.44, with an average price of $35.66. It held a 7.2% share of the bestseller list and garnered an average rating of 4.8 stars from 945K reviews. With a selection of 19 unique products, Huggies's bestsellers ranged in price from $9.47 to $65.38, averaging $27.34. The brand's share of the bestseller list was 10.6%, with an average rating of 4.8 stars based on 982K reviews. The Honest Company captured a 4.4% share of the bestseller list with 8 unique products. Its bestsellers had prices ranging from $9.10 to $49.49, with an average of $24.53, and an average rating of 4.6 stars from 91K reviews.

Brand	Products	Share	Average Rank	Average Price	Rating	Report
Pampers	13	7.2%	18.2 1 — 62	$35.66 $3 — $65.44	4.8 (945,267 ratings)
Huggies	19	10.6%	29.7 2 — 94	$27.34 $9.47 — $65.38	4.8 (981,850 ratings)
The Honest Company	8	4.4%	26.1 3 — 98	$24.53 $9.1 — $49.49	4.6 (91,448 ratings)
Dr. Brown's	5	2.8%	44.8 8 — 97	$13.39 $2.99 — $24.99	4.7 (211,618 ratings)
Waterwipes	2	1.1%	7.3 3 — 93	$41.15 $37.99 — $43.13	4.7 (97,792 ratings)
Mama Bear	4	2.2%	42.9 13 — 99	$23.18 $15.62 — $33.87	4.5 (155,296 ratings)
Philips Avent	7	3.9%	43.7 25 — 68	$23.03 $8.94 — $39.95	4.7 (116,064 ratings)
AQAquaphor	2	1.1%	47.2 14 — 98	$14.02 $11.04 — $17.79	4.9 (80,177 ratings)
Amazon	1	0.6%	17.9 12 — 22	$35	3.7 (6,989 ratings)
Goodbaby	1	0.6%	20.4 13 — 27	$18.51 $15.99 — $19.99	4.5 (107,209 ratings)

Content Compliance

The following section details critical content metrics, including text content, video content, image content, and the overall content quality score. This helps brands to grasp Amazon.com's content specifications for the category and learn how top-performing brands refine their listings to adhere to these standards.

Title

Title Length

133.5characters (median)

Distribution of title character lengths. Longer bars indicate more products in that range.

0-34

1%

34-68

2%

68-102

15%

102-136

33%

136-170

24%

170-204

26%

Title Score

78/ 100

Distribution of title scores. Longer bars indicate more products in that range.

No Special Characters

Title should not contain disallowed special characters

Proper Capitalization

Title should use proper capitalization for words

Product Identification

Title should include key product identifying information

Character Count

Title should have an appropriate character count

Spelling & Grammar

Title should have correct spelling and grammar

Proper Numerals

Title should use numerals correctly

Content

Total Score

58/ 100

Distribution of total scores. Longer bars indicate more products in that range.

Description Length

765characters (median)

Distribution of description character lengths. Longer bars indicate more products in that range.

0-613

45%

613-1226

35%

1226-1839

18%

1839-2452

1%

2452-3065

1%

Bullet Points

5points (median)

Distribution of bullet point counts. Longer bars indicate more products in that range.

0-3

1%

3-6

49%

6-9

34%

9-12

14%

12-15

1%

Bullet Average Length

95.0characters (median)

Distribution of average bullet point character lengths. Longer bars indicate more products in that range.

0-50

9%

50-100

47%

100-150

37%

150-200

8%

Bullets Score

0/ 100

Distribution of bullet point scores. Longer bars indicate more products in that range.

Has Enhanced Content

Product should have enhanced content

Spelling & Grammar

Bullet points should have correct spelling and grammar

Feature Highlights

Bullet points should highlight key product features

No Shipping Info

Bullet points should not contain shipping or company information

No Promotional Phrases

Bullet points should not contain promotional phrases

Proper Measurements

Bullet points should spell out measurements correctly

No Pricing Info

Bullet points should not contain pricing information

Images

Total Images

8images (median)

Distribution of total image counts. Longer bars indicate more products in that range.

0-5

2%

5-10

73%

10-15

21%

15-20

4%

20-25

1%

Graphics Images

3images (median)

Distribution of graphics image counts. Longer bars indicate more products in that range.

0-2

21%

2-4

37%

4-6

31%

6-8

8%

8-10

2%

Silo Images

1images (median)

Distribution of silo image counts. Longer bars indicate more products in that range.

0-3

89%

3-6

9%

6-9

1%

9-12

0%

12-15

1%

Alternate Images

7images (median)

Distribution of alternate image counts. Longer bars indicate more products in that range.

0-5

5%

5-10

77%

10-15

16%

15-20

2%

20-25

1%

Lifestyle Images

4images (median)

Distribution of lifestyle image counts. Longer bars indicate more products in that range.

0-4

47%

4-8

47%

8-12

4%

12-16

2%

Centered

Product should be centered in the image

No White Border

Image should not have a white border

Full Bleed

Image should use full bleed (extend to edges)

Not Enlarged

Image should not be artificially enlarged

Valid Dimensions

Image should have valid pixel dimensions

Has 360° Images

Product should have 360-degree images

Videos

Total Videos

7videos (median)

Distribution of video counts. Longer bars indicate more products in that range.

0-2

12%

2-4

4%

4-6

1%

6-8

59%

8-10

25%

Has Videos

Product should have videos