Bestselling Baby brands on Amazon.com in April 2025

In April 2025, Amazon.com's bestseller list for the Baby category showcased 193 unique products from 90 different brands. Top brands among the bestsellers included Pampers (13 products, 6.7% share), Huggies (21 products, 10.9% share), and The Honest Company (8 products, 4.2% share). The prices of these bestselling products ranged from $3.00 to $254.99, with an average price of $23.02. Most bestsellers were priced in the $3-$30 range.

Top Brands

A closer look at the top brands reveals Pampers, featuring 13 unique products, offered bestsellers priced from $2.34 to $65.44, with an average price of $34.51. It held a 6.7% share of the bestseller list and garnered an average rating of 4.8 stars from 778K reviews. With a selection of 21 unique products, Huggies's bestsellers ranged in price from $9.47 to $60.89, averaging $29.05. The brand's share of the bestseller list was 10.9%, with an average rating of 4.8 stars based on 1.2M reviews. The Honest Company captured a 4.2% share of the bestseller list with 8 unique products. Its bestsellers had prices ranging from $9.39 to $44.99, with an average of $24.49, and an average rating of 4.6 stars from 79K reviews.

Brand	Products	Share	Average Rank	Average Price	Rating	Report
Pampers	13	6.7%	18.6 1 — 51	$34.51 $2.34 — $65.44	4.8 (777,520 ratings)
Huggies	21	10.9%	33.5 2 — 95	$29.05 $9.47 — $60.89	4.8 (1,152,617 ratings)
The Honest Company	8	4.2%	28.3 3 — 99	$24.49 $9.39 — $44.99	4.6 (78,575 ratings)
Philips Avent	6	3.1%	38.4 19 — 96	$21.01 $8.94 — $39.99	4.7 (87,710 ratings)
Waterwipes	1	0.5%	3.9 2 — 5	$39.6 $37.95 — $41.49	4.7 (82,529 ratings)
Dr. Brown's	7	3.6%	53.3 8 — 98	$12.85 $3.59 — $24.99	4.7 (221,340 ratings)
Amazon	1	0.5%	15.9 10 — 57	$35	3.7 (7,092 ratings)
Goodbaby	1	0.5%	16.9 7 — 25	$19.44 $15.99 — $19.99	4.5 (106,376 ratings)
Mama Bear	4	2.1%	51 16 — 100	$23.01 $12.37 — $32.51	4.5 (154,586 ratings)
AQAquaphor	2	1.0%	45.5 8 — 86	$14.6 $10.39 — $17.79	4.9 (79,806 ratings)

Content Compliance

The following section details critical content metrics, including text content, video content, image content, and the overall content quality score. This helps brands to grasp Amazon.com's content specifications for the category and learn how top-performing brands refine their listings to adhere to these standards.

Title

Title Length

132characters (median)

Distribution of title character lengths. Longer bars indicate more products in that range.

0-34

1%

34-68

3%

68-102

18%

102-136

29%

136-170

26%

170-204

23%

Title Score

79/ 100

Distribution of title scores. Longer bars indicate more products in that range.

No Special Characters

Title should not contain disallowed special characters

Proper Capitalization

Title should use proper capitalization for words

Product Identification

Title should include key product identifying information

Character Count

Title should have an appropriate character count

Spelling & Grammar

Title should have correct spelling and grammar

Proper Numerals

Title should use numerals correctly

Content

Total Score

60/ 100

Distribution of total scores. Longer bars indicate more products in that range.

Description Length

765characters (median)

Distribution of description character lengths. Longer bars indicate more products in that range.

0-539

44%

539-1078

22%

1078-1617

31%

1617-2156

3%

2156-2695

1%

Bullet Points

5points (median)

Distribution of bullet point counts. Longer bars indicate more products in that range.

4-6

51%

6-8

26%

8-10

19%

10-12

4%

Bullet Average Length

95.2characters (median)

Distribution of average bullet point character lengths. Longer bars indicate more products in that range.

0-35

3%

35-70

20%

70-105

36%

105-140

31%

140-175

6%

175-210

4%

Bullets Score

3/ 100

Distribution of bullet point scores. Longer bars indicate more products in that range.

Has Enhanced Content

Product should have enhanced content

Spelling & Grammar

Bullet points should have correct spelling and grammar

Feature Highlights

Bullet points should highlight key product features

No Shipping Info

Bullet points should not contain shipping or company information

No Promotional Phrases

Bullet points should not contain promotional phrases

Proper Measurements

Bullet points should spell out measurements correctly

No Pricing Info

Bullet points should not contain pricing information

Images

Total Images

8images (median)

Distribution of total image counts. Longer bars indicate more products in that range.

0-4

2%

4-8

36%

8-12

49%

12-16

12%

16-20

2%

Graphics Images

3images (median)

Distribution of graphics image counts. Longer bars indicate more products in that range.

0-2

19%

2-4

37%

4-6

30%

6-8

11%

8-10

3%

Silo Images

1images (median)

Distribution of silo image counts. Longer bars indicate more products in that range.

0-2

63%

2-4

32%

4-6

5%

Alternate Images

7images (median)

Distribution of alternate image counts. Longer bars indicate more products in that range.

0-4

2%

4-8

49%

8-12

40%

12-16

9%

16-20

1%

Lifestyle Images

3images (median)

Distribution of lifestyle image counts. Longer bars indicate more products in that range.

0-3

31%

3-6

47%

6-9

17%

9-12

5%

Centered

Product should be centered in the image

No White Border

Image should not have a white border

Full Bleed

Image should use full bleed (extend to edges)

Not Enlarged

Image should not be artificially enlarged

Valid Dimensions

Image should have valid pixel dimensions

Has 360° Images

Product should have 360-degree images

Videos

Total Videos

7videos (median)

Distribution of video counts. Longer bars indicate more products in that range.

0-2

13%

2-4

3%

4-6

1%

6-8

60%

8-10

23%

Has Videos

Product should have videos