Bestselling Camera & Photo Products brands on Amazon in July 2025

In July 2025, Amazon's bestseller list for the Camera & Photo Products category showcased 185 unique products from 105 different brands. Top brands among the bestsellers included Vortex (10 products, 5.4% share), Flyant (2 products, 1.1% share), and Occer (3 products, 1.6% share). The prices of these bestselling products ranged from $7.49 to $489.00, with an average price of $62.01. Most bestsellers were priced in the $7-$50 range.

Top Brands

A closer look at the top brands reveals Vortex, featuring 10 unique products, offered bestsellers priced from $99.00 to $489.00, with an average price of $179.52. It held a 5.4% share of the bestseller list and garnered an average rating of 4.8 stars from 16K reviews. With a selection of 2 unique products, Flyant's bestsellers ranged in price from $13.59 to $35.98, averaging $25.80. The brand's share of the bestseller list was 1.1%, with an average rating of 4.3 stars based on 4K reviews. Occer captured a 1.6% share of the bestseller list with 3 unique products. Its bestsellers had prices ranging from $27.53 to $68.99, with an average of $39.62, and an average rating of 4.5 stars from 32K reviews.

Brand	Products	Share	Average Rank	Average Price	Rating	Report
Vortex	10	5.4%	34.8 5 — 100	$179.52 $99 — $489	4.8 (16,052 ratings)
Flyant	2	1.1%	8.7 2 — 20	$25.8 $13.59 — $35.98	4.3 (3,655 ratings)
Occer	3	1.6%	25.9 1 — 95	$39.62 $27.53 — $68.99	4.5 (32,385 ratings)
Rodcirant	6	3.2%	34.9 3 — 100	$35.13 $26.96 — $79.99	4.4 (7,830 ratings)
Elikliv	2	1.1%	7 3 — 99	$35.23 $27.44 — $39.97	4.5 (8,748 ratings)
Poldr	1	0.5%	5.1 3 — 11	$16.77 $14.44 — $19.99	4.3 (12,368 ratings)
Aurosports	2	1.1%	15.5 3 — 98	$28.05 $21.12 — $64.59	4.6 (14,347 ratings)
Hontry	1	0.5%	6.2 4 — 8	$24.46 $21.15 — $24.95	4.5 (22,893 ratings)
QIQicbiud	1	0.5%	8.2 4 — 15	$11.73 $9.99 — $14.99	4.3 (785 ratings)
Pankoo	4	2.2%	38.6 9 — 98	$29.39 $14.99 — $79.99	4.3 (9,519 ratings)

Content Compliance

This analysis examines the brand's key content metrics-text, video, and image content-alongside the overall content score, providing insights to align with Amazon's standards and enhance listing effectiveness.

The values shown are median figures. The average title length across this brand is 166 characters, and the description length is 159 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 7 images and 4 videos.

Title

Title Length

179.5characters (median)

Distribution of title character lengths. Longer bars indicate more products in that range.

0-35

1%

35-70

3%

70-105

4%

105-140

8%

140-175

28%

175-210

55%

Title Score

88/ 100

Distribution of title scores. Longer bars indicate more products in that range.

No Special Characters

Title should not contain disallowed special characters

Proper Capitalization

Title should use proper capitalization for words

Product Identification

Title should include key product identifying information

Character Count

Title should have an appropriate character count

Spelling & Grammar

Title should have correct spelling and grammar

Proper Numerals

Title should use numerals correctly

Content

Total Score

63/ 100

Distribution of total scores. Longer bars indicate more products in that range.

Bullet Points

5points (median)

Distribution of bullet point counts. Longer bars indicate more products in that range.

0-2

2%

2-4

0%

4-6

73%

6-8

14%

8-10

11%

Bullet Average Length

140.7characters (median)

Distribution of average bullet point character lengths. Longer bars indicate more products in that range.

0-66

4%

66-132

37%

132-198

42%

198-264

14%

264-330

2%

Has Enhanced Content

Product should have enhanced content

Images

Total Images

7images (median)

Distribution of total image counts. Longer bars indicate more products in that range.

0-3

3%

3-6

1%

6-9

70%

9-12

24%

12-15

2%

Graphics Images

4images (median)

Distribution of graphics image counts. Longer bars indicate more products in that range.

0-2

22%

2-4

24%

4-6

39%

6-8

16%

Silo Images

1images (median)

Distribution of silo image counts. Longer bars indicate more products in that range.

0-2

71%

2-4

14%

4-6

11%

6-8

3%

8-10

2%

Alternate Images

6images (median)

Distribution of alternate image counts. Longer bars indicate more products in that range.

0-3

3%

3-6

20%

6-9

73%

9-12

4%

Lifestyle Images

2images (median)

Distribution of lifestyle image counts. Longer bars indicate more products in that range.

0-2

49%

2-4

35%

4-6

15%

6-8

1%

Centered

Product should be centered in the image

No White Border

Image should not have a white border

Full Bleed

Image should use full bleed (extend to edges)

Not Enlarged

Image should not be artificially enlarged

Valid Dimensions

Image should have valid pixel dimensions

Has 360° Images

Product should have 360-degree images

Videos

Total Videos

5videos (median)

Distribution of video counts. Longer bars indicate more products in that range.

0-2

27%

2-4

14%

4-6

14%

6-8

34%

8-10

12%

Has Videos

Product should have videos

Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.