Bestselling Cell Phones & Accessories brands on Amazon.com in May 2025

In May 2025, Amazon.com's bestseller list for the Cell Phones & Accessories category showcased 203 unique products from 105 different brands. Top brands among the bestsellers included Ailun (10 products, 4.9% share), New'C (4 products, 2.0% share), and Esr (11 products, 5.4% share). The prices of these bestselling products ranged from $4.91 to $290.90, with an average price of $17.31. Most bestsellers were priced in the $5-$30 range.

Top Brands

Key insights into the top-performing brands include Ailun, featuring 10 unique products, offered bestsellers priced from $5.88 to $9.99, with an average price of $7.54. It held a 4.9% share of the bestseller list and garnered an average rating of 4.5 stars from 3.3M reviews. With a selection of 4 unique products, New'C's bestsellers ranged in price from $5.30 to $6.95, averaging $6.13. The brand's share of the bestseller list was 2.0%, with an average rating of 4.5 stars based on 345K reviews. Esr captured a 5.4% share of the bestseller list with 11 unique products. Its bestsellers had prices ranging from $5.69 to $26.99, with an average of $11.21, and an average rating of 4.5 stars from 523K reviews.

Brand	Products	Share	Average Rank	Average Price	Rating	Report
Ailun	10	4.9%	12.8 1 — 83	$7.54 $5.88 — $9.99	4.5 (3,342,936 ratings)
New'C	4	2.0%	29.5 3 — 89	$6.13 $5.3 — $6.95	4.5 (345,072 ratings)
Esr	11	5.4%	51.5 4 — 100	$11.21 $5.69 — $26.99	4.5 (522,601 ratings)
Supfine	3	1.5%	16 1 — 84	$9.41 $7.99 — $9.99	4.5 (41,052 ratings)
Anker	5	2.5%	44.2 8 — 97	$19.67 $9.99 — $39.99	4.6 (185,059 ratings)
FEFeel2nice	1	0.5%	6.5 4 — 7	$9.47 $7.99 — $9.99	4.4 (30,246 ratings)
Misxi	3	1.5%	36.2 7 — 99	$9.55 $7.56 — $9.96	4.4 (362,754 ratings)
Iniu	2	1.0%	26.1 7 — 91	$15.41 $12.98 — $17.99	4.5 (114,124 ratings)
Miracase	4	2.0%	45.3 11 — 100	$13.67 $9.95 — $17.95	4.4 (307,927 ratings)
NONovobit	3	1.5%	53.1 8 — 99	$9.33 $7.72 — $9.99	4.4 (31,159 ratings)

Content Compliance

The following section details critical content metrics, including text content, video content, image content, and the overall content quality score. This helps brands to grasp Amazon.com's content specifications for the category and learn how top-performing brands refine their listings to adhere to these standards.

Title

Title Length

180characters (median)

Distribution of title character lengths. Longer bars indicate more products in that range.

32-64

2%

64-96

1%

96-128

4%

128-160

13%

160-192

52%

192-224

27%

Title Score

70/ 100

Distribution of title scores. Longer bars indicate more products in that range.

No Special Characters

Title should not contain disallowed special characters

Proper Capitalization

Title should use proper capitalization for words

Product Identification

Title should include key product identifying information

Character Count

Title should have an appropriate character count

Spelling & Grammar

Title should have correct spelling and grammar

Proper Numerals

Title should use numerals correctly

Content

Total Score

55/ 100

Distribution of total scores. Longer bars indicate more products in that range.

Bullet Points

5points (median)

Distribution of bullet point counts. Longer bars indicate more products in that range.

0-2

1%

2-4

0%

4-6

79%

6-8

19%

Bullet Average Length

177.9characters (median)

Distribution of average bullet point character lengths. Longer bars indicate more products in that range.

0-100

9%

100-200

51%

200-300

33%

300-400

6%

400-500

0%

Has Enhanced Content

Product should have enhanced content

Images

Total Images

7images (median)

Distribution of total image counts. Longer bars indicate more products in that range.

3-6

5%

6-9

75%

9-12

18%

12-15

2%

Graphics Images

4images (median)

Distribution of graphics image counts. Longer bars indicate more products in that range.

0-2

10%

2-4

34%

4-6

38%

6-8

12%

8-10

4%

Silo Images

1images (median)

Distribution of silo image counts. Longer bars indicate more products in that range.

0-1

21%

1-2

64%

2-3

9%

3-4

6%

Alternate Images

6images (median)

Distribution of alternate image counts. Longer bars indicate more products in that range.

0-3

0%

3-6

29%

6-9

66%

9-12

2%

12-15

2%

Lifestyle Images

2images (median)

Distribution of lifestyle image counts. Longer bars indicate more products in that range.

0-2

50%

2-4

42%

4-6

8%

Detail Images

1images (median)

Distribution of detail image counts. Longer bars indicate more products in that range.

0-1

44%

1-2

34%

2-3

21%

Centered

Product should be centered in the image

No White Border

Image should not have a white border

Full Bleed

Image should use full bleed (extend to edges)

Not Enlarged

Image should not be artificially enlarged

Valid Dimensions

Image should have valid pixel dimensions

Has 360° Images

Product should have 360-degree images

Videos

Total Videos

6videos (median)

Distribution of video counts. Longer bars indicate more products in that range.

0-2

20%

2-4

6%

4-6

9%

6-8

46%

8-10

18%

Has Videos

Product should have videos