Bestselling Electronics brands on Amazon.com in May 2025
In May 2025, Amazon.com's bestseller list for the Electronics category showcased 175 unique products from 93 different brands. Top brands among the bestsellers included Apple (20 products, 11.4% share), Amazon (21 products, 12.0% share), and Roku (6 products, 3.4% share). The prices of these bestselling products ranged from $2.99 to $849.00, with an average price of $65.77. Most bestsellers were priced in the $3-$90 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Apple, featuring 20 unique products, offered bestsellers priced from $15.96 to $849.00, with an average price of $164.53. It held a 11.4% share of the bestseller list and garnered an average rating of 4.7 stars from 923K reviews. With a selection of 21 unique products, Amazon's bestsellers ranged in price from $19.99 to $159.99, averaging $63.72. The brand's share of the bestseller list was 12.0%, with an average rating of 4.6 stars based on 2.2M reviews. Roku captured a 3.4% share of the bestseller list with 6 unique products. Its bestsellers had prices ranging from $19.88 to $149.99, with an average of $38.63, and an average rating of 4.6 stars from 267K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
20 | 11.4% | 27 1 — 100 | $164.53 $15.96 — $849 | 4.7 (923,329 ratings) | ||
21 | 12.0% | 48.3 1 — 100 | $63.72 $19.99 — $159.99 | 4.6 (2,211,497 ratings) | ||
6 | 3.4% | 35.4 13 — 100 | $38.63 $19.88 — $149.99 | 4.6 (266,548 ratings) | ||
7 | 4.0% | 55.3 10 — 99 | $35.34 $14.95 — $79.95 | 4.5 (299,737 ratings) | ||
1 | 0.6% | 10.4 7 — 12 | $9.59 $8.48 — $9.99 | 4.6 (35,328 ratings) | ||
1 | 0.6% | 14.5 12 — 17 | $9.98 $9.97 — $9.98 | 4.5 (42,357 ratings) | ||
1 | 0.6% | 14.9 12 — 20 | $10.29 $9.48 — $12.48 | 4.7 (97,545 ratings) | ||
BEBeats | 8 | 4.6% | 55 15 — 100 | $143.5 $99.95 — $199.95 | 4.5 (105,402 ratings) | |
2 | 1.1% | 40.9 19 — 70 | $34.49 $28.48 — $40.49 | 4.8 (153,854 ratings) | ||
3 | 1.7% | 47.9 20 — 93 | $28.81 $19.99 — $39.99 | 4.6 (158,472 ratings) |
Top Products
See below for the highest-ranked products in this category, evaluated by performance, pricing, and customer feedback. These top Amazon.com bestsellers indicate popular shopper preferences and guide brands on effective digital shelf strategies.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
2.3 1 — 5 | $25.62 $19.99 — $34.99 | 4.6 (18,760 ratings) | |
2.6 1 — 3 | $24.96 $24.95 — $24.99 | 4.6 (30,657 ratings) | |
3 1 — 8 | $187.22 $169 — $239 | 4.6 (28,224 ratings) | |
4.3 4 — 5 | $78.52 $74.99 — $79.98 | 4.7 (22,477 ratings) | |
6.1 4 — 9 | $109.87 $99 — $119 | 4.4 (8,672 ratings) | |
6.1 5 — 8 | $36.24 $29.99 — $49.99 | 4.7 (68,425 ratings) | |
7.5 6 — 12 | $47.49 $39.99 — $59.99 | 4.6 (53,589 ratings) | |
9.4 6 — 14 | $19 | 4.6 (10,484 ratings) | |
9.8 7 — 12 | $15.96 | 4.6 (10,484 ratings) | |
10.4 7 — 12 | $9.59 $8.48 — $9.99 | 4.6 (35,328 ratings) |
Content Compliance
This section discusses key metrics such as text content, video content, image content, and overall content score. This helps brands understand Amazon.com's content requirements for the category and how the top-performing brands optimize their listings to meet these standards.This analysis focuses on key content metrics such as text content, video content, image content, and the overall content score. It aids brands in understanding Amazon.com's content requirements for the category and how leading brands optimize their listings to comply with these guidelines.
Title
Title Length
Title Score
No Special Characters
Proper Capitalization
Product Identification
Character Count
Spelling & Grammar
Proper Numerals
Content
Total Score
Bullet Points
Bullet Average Length
Bullets Score
Has Enhanced Content
Spelling & Grammar
Feature Highlights
No Shipping Info
No Promotional Phrases
Proper Measurements
No Pricing Info
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Total Images
Graphics Images
Silo Images
Alternate Images
Lifestyle Images
Centered
No White Border
Full Bleed
Not Enlarged
Valid Dimensions
Has 360° Images
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Total Videos
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About Our Category Reports
Our Amazon.com Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.