Bestselling Health & Household brands on Amazon in July 2025
In July 2025, Amazon's bestseller list for the Health & Household category showcased 191 unique products from 101 different brands. Top brands among the bestsellers included Amazon Basics (18 products, 9.4% share), Scott (3 products, 1.6% share), and Bounty (5 products, 2.6% share). The prices of these bestselling products ranged from $3.48 to $199.99, with an average price of $19.07. Most bestsellers were priced in the $3-$20 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Amazon Basics, featuring 18 unique products, offered bestsellers priced from $3.97 to $25.21, with an average price of $12.81. It held a 9.4% share of the bestseller list and garnered an average rating of 4.6 stars from 2.6M reviews. With a selection of 3 unique products, Scott's bestsellers ranged in price from $5.68 to $29.31, averaging $13.51. The brand's share of the bestseller list was 1.6%, with an average rating of 4.6 stars based on 157K reviews. Bounty captured a 2.6% share of the bestseller list with 5 unique products. Its bestsellers had prices ranging from $3.48 to $34.00, with an average of $19.59, and an average rating of 4.8 stars from 148K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
18 | 9.4% | 42.2 1 — 100 | $12.81 $3.97 — $25.21 | 4.6 (2,618,933 ratings) | ||
3 | 1.6% | 31.3 3 — 97 | $13.51 $5.68 — $29.31 | 4.6 (156,635 ratings) | ||
5 | 2.6% | 37 1 — 99 | $19.59 $3.48 — $34 | 4.8 (148,364 ratings) | ||
3 | 1.6% | 20.5 1 — 48 | $21.1 $14.35 — $23.62 | 4.6 (127,665 ratings) | ||
3 | 1.6% | 32.5 7 — 83 | $26.16 $7.49 — $35.49 | 4.8 (159,091 ratings) | ||
2 | 1.1% | 4.4 2 — 9 | $8.3 $7.4 — $13.52 | 4.3 (148,928 ratings) | ||
4 | 2.1% | 39.8 5 — 95 | $18.15 $12.31 — $19.95 | 4.4 (181,051 ratings) | ||
2 | 1.1% | 10.1 6 — 19 | $12.66 $11.97 — $16.46 | 4.8 (385,546 ratings) | ||
SPSparkle | 2 | 1.1% | 12.7 7 — 29 | $7.9 $7.28 — $7.92 | 4.6 (148,082 ratings) | |
3 | 1.6% | 28.8 16 — 47 | $34.71 $17.72 — $42.99 | 4.5 (356,026 ratings) |
Top Products
Top-ranked products in this category are shown, based on performance, pricing, and customer feedback. These Amazon bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 2.1, and the lowest is 5.0. The highest-rated product has 4.8 stars, while the lowest is 4.5 stars. In terms of pricing, the highest is $25.66, and the lowest is $6.09.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
2.1 1 — 7 | $25.66 $24.42 — $34 | 4.8 (127,974 ratings) | |
2.3 1 — 5 | $14.06 $12.19 — $14.99 | 4.7 (861,817 ratings) | |
5 3 — 14 | $6.09 $5.68 — $6.39 | 4.5 (92,044 ratings) | |
5.4 4 — 8 | $24.72 $21.43 — $25.21 | 4.4 (82,017 ratings) | |
4.5 2 — 9 | $7.93 $7.4 — $7.97 | 4.3 (75,013 ratings) | |
11.6 8 — 25 | $5.55 $4.9 — $5.78 | 4.7 (25,315 ratings) | |
11.9 6 — 17 | $13.51 $11.8 — $14.49 | 4.7 (623,374 ratings) | |
12.9 7 — 29 | $7.92 | 4.6 (74,070 ratings) | |
13.4 8 — 22 | $22.86 | 4.2 (58,369 ratings) | |
14.5 7 — 35 | $35.49 | 4.8 (112,508 ratings) |
Content Compliance
Focusing on text, video, and image content, as well as the overall content score, this analysis guides the brand in meeting Amazon's content benchmarks and improving product visibility.
The values shown are median figures. The average title length across this brand is 138 characters, and the description length is 544 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 8 images and 5 videos.
Title
Title Length
Title Score
No Special Characters
Proper Capitalization
Product Identification
Character Count
Spelling & Grammar
Proper Numerals
Content
Total Score
Description Length
Bullet Points
Bullet Average Length
Has Enhanced Content
Images
Total Images
Graphics Images
Silo Images
Alternate Images
Lifestyle Images
Centered
No White Border
Full Bleed
Not Enlarged
Valid Dimensions
Has 360° Images
Videos
Total Videos
Has Videos
About Amazon Best Seller Category Reports
Our Amazon Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.