Bestselling Health & Household brands on Amazon.com in April 2025
In April 2025, Amazon.com's bestseller list for the Health & Household category showcased 191 unique products from 107 different brands. Top brands among the bestsellers included Amazon Basics (15 products, 7.8% share), Charmin (3 products, 1.6% share), and Scott (5 products, 2.6% share). The prices of these bestselling products ranged from $1.96 to $74.95, with an average price of $18.47. Most bestsellers were priced in the $10-$20 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Amazon Basics, featuring 15 unique products, offered bestsellers priced from $4.24 to $25.21, with an average price of $12.84. It held a 7.8% share of the bestseller list and garnered an average rating of 4.6 stars from 2.4M reviews. With a selection of 3 unique products, Charmin's bestsellers ranged in price from $7.97 to $35.49, averaging $26.32. The brand's share of the bestseller list was 1.6%, with an average rating of 4.8 stars based on 152K reviews. Scott captured a 2.6% share of the bestseller list with 5 unique products. Its bestsellers had prices ranging from $5.68 to $43.99, with an average of $14.85, and an average rating of 4.5 stars from 157K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
15 | 7.8% | 35.1 2 — 100 | $12.84 $4.24 — $25.21 | 4.6 (2,376,903 ratings) | ||
3 | 1.6% | 22.1 4 — 46 | $26.32 $7.97 — $35.49 | 4.8 (151,721 ratings) | ||
5 | 2.6% | 29.9 4 — 95 | $14.85 $5.68 — $43.99 | 4.5 (157,452 ratings) | ||
2 | 1.1% | 32.9 1 — 99 | $24.22 $23.97 — $24.42 | 4.8 (126,179 ratings) | ||
2 | 1.1% | 10.5 4 — 80 | $12.38 $9.88 — $19.76 | 4.9 (169,253 ratings) | ||
4 | 2.1% | 35.8 6 — 90 | $23.02 $5 — $27.59 | 4.7 (364,437 ratings) | ||
3 | 1.6% | 18.2 2 — 99 | $23.76 $14.99 — $44.99 | 4.4 (84,882 ratings) | ||
4 | 2.1% | 34.2 2 — 71 | $22.56 $17.44 — $23.46 | 4.6 (139,085 ratings) | ||
2 | 1.1% | 32 8 — 71 | $23.3 $21.57 — $23.97 | 4.6 (175,447 ratings) | ||
SPSparkle | 2 | 1.1% | 10.4 5 — 16 | $7.22 $6.68 — $7.28 | 4.6 (137,037 ratings) |
Top Products
Below are the highest-ranked products in this category, based on their performance, pricing, and customer feedback. These top Amazon.com bestsellers represent the most popular choices among shoppers and help brands identify what's working on the digital shelf.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1 1 — 2 | $24.42 | 4.8 (125,791 ratings) | |
2.2 2 — 4 | $14.32 $14.27 — $14.36 | 4.7 (847,782 ratings) | |
3.4 3 — 5 | $25.21 | 4.4 (74,935 ratings) | |
4.9 4 — 8 | $5.86 $5.68 — $6.39 | 4.5 (79,722 ratings) | |
6.9 4 — 10 | $35.49 | 4.8 (110,019 ratings) | |
8.5 4 — 44 | $11.95 $11.29 — $11.97 | 4.8 (169,239 ratings) | |
8.2 5 — 16 | $13.86 $13.81 — $13.89 | 4.7 (789,445 ratings) | |
10.9 2 — 47 | $23.99 | 4.5 (38,347 ratings) | |
11.7 6 — 18 | $7.97 $7.94 — $7.97 | 4.3 (70,795 ratings) | |
12.7 8 — 20 | $23.28 $21.57 — $23.97 | 4.5 (126,735 ratings) |
Content Compliance
The following section details critical content metrics, including text content, video content, image content, and the overall content quality score. This helps brands to grasp Amazon.com's content specifications for the category and learn how top-performing brands refine their listings to adhere to these standards.
Title
Title Length
Title Score
No Special Characters
Proper Capitalization
Product Identification
Character Count
Spelling & Grammar
Proper Numerals
Content
Total Score
Description Length
Bullet Points
Bullet Average Length
Description Score
Bullets Score
No Time-Sensitive Info
Spelling & Grammar
No HTML Tags
No Email Addresses
Product Details
Major Features
No Promotional Phrases
Has Enhanced Content
Spelling & Grammar
Feature Highlights
No Shipping Info
No Promotional Phrases
Proper Measurements
No Pricing Info
Images
Total Images
Graphics Images
Silo Images
Alternate Images
Lifestyle Images
Centered
No White Border
Full Bleed
Not Enlarged
Valid Dimensions
Has 360° Images
Videos
Total Videos
Has Videos
About Our Category Reports
Our Amazon.com Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.