Bestselling Health & Household brands on Amazon in August 2025
In August 2025, Amazon's bestseller list for the Health & Household category showcased 149 unique products from 82 different brands. Top brands among the bestsellers included Amazon Basics (16 products, 10.7% share), Scott (3 products, 2.0% share), and Bounty (6 products, 4.0% share). The prices of these bestselling products ranged from $3.48 to $50.38, with an average price of $16.72. Most bestsellers were priced in the $10-$20 range.
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Brands
Average Price
Top Brands
A closer look at the top brands reveals Amazon Basics, featuring 16 unique products, offered bestsellers priced from $3.97 to $25.21, with an average price of $12.44. It held a 10.7% share of the bestseller list and garnered an average rating of 4.6 stars from 3.4M reviews. With a selection of 3 unique products, Scott's bestsellers ranged in price from $5.68 to $28.43, averaging $11.98. The brand's share of the bestseller list was 2.0%, with an average rating of 4.6 stars based on 192K reviews. Bounty captured a 4.0% share of the bestseller list with 6 unique products. Its bestsellers had prices ranging from $3.48 to $46.42, with an average of $15.96, and an average rating of 4.8 stars from 641K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
16 | 10.7% | 39.7 2 — 100 | $12.44 $3.97 — $25.21 | 4.6 (3,354,953 ratings) | ||
3 | 2.0% | 26.2 3 — 59 | $11.98 $5.68 — $28.43 | 4.6 (191,772 ratings) | ||
6 | 4.0% | 36.2 1 — 96 | $15.96 $3.48 — $46.42 | 4.8 (640,870 ratings) | ||
3 | 2.0% | 25.1 6 — 44 | $23.61 $7.49 — $35.49 | 4.8 (235,633 ratings) | ||
1 | 0.7% | 5.1 4 — 10 | $7.97 | 4.3 (76,938 ratings) | ||
1 | 0.7% | 6.5 4 — 10 | $11.87 $9.99 — $13.49 | 4.7 (83,487 ratings) | ||
2 | 1.3% | 27.3 6 — 52 | $21.84 $19.47 — $23.46 | 4.6 (274,731 ratings) | ||
CLClorox | 6 | 4.0% | 41.8 9 — 100 | $9.7 $4.98 — $16.62 | 4.8 (426,106 ratings) | |
SPSparkle | 1 | 0.7% | 8 5 — 14 | $7.92 | 4.6 (75,947 ratings) | |
3 | 2.0% | 33.1 11 — 59 | $33.92 $21.59 — $45 | 4.6 (66,110 ratings) |
Top Products
Top-ranked products in this category are shown, based on performance, pricing, and customer feedback. These Amazon bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 3.0, and the lowest is 5.1. The highest-rated product has 4.5 stars, while the lowest is 4.3 stars. In terms of pricing, the highest is $25.21, and the lowest is $6.15.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
3 | $6.15 $5.68 — $6.99 | 4.5 (103,282 ratings) | |
4.8 4 — 10 | $25.21 | 4.4 (84,100 ratings) | |
5.1 4 — 10 | $7.97 | 4.3 (76,938 ratings) | |
6.5 4 — 10 | $11.87 $9.99 — $13.49 | 4.7 (83,487 ratings) | |
1 | $24.42 | 4.8 (286,426 ratings) | |
7.8 6 — 11 | $5.6 $5.56 — $5.6 | 4.7 (38,633 ratings) | |
8 5 — 14 | $7.92 | 4.6 (75,947 ratings) | |
9.6 6 — 13 | $35.4 $33.72 — $35.49 | 4.8 (113,578 ratings) | |
2 | $8.93 $8.67 — $9.99 | 4.7 (866,629 ratings) | |
9.8 6 — 12 | $22.86 | 4.2 (59,782 ratings) |
Content Compliance
This analysis examines the brand's key content metrics-text, video, and image content-alongside the overall content score, providing insights to align with Amazon's standards and enhance listing effectiveness.
The values shown are median figures. The average title length across this brand is 133 characters, and the description length is 679 characters. Additionally, the average count of images and videos in the Amazon bestseller product listings for this brand is 8 images and 5 videos.
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Has Enhanced Content
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About Amazon Best Seller Category Reports
Our Amazon Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon or featured brands.