Bestselling Kitchen & Dining brands on Amazon.com in May 2025

In May 2025, Amazon.com's bestseller list for the Kitchen & Dining category showcased 235 unique products from 156 different brands. Top brands among the bestsellers included Stanley (6 products, 2.5% share), Owala (13 products, 5.5% share), and Amazon Basics (3 products, 1.3% share). The prices of these bestselling products ranged from $3.49 to $199.99, with an average price of $24.73. Most bestsellers were priced in the $3-$20 range.

Top Brands

Analyzing the leading brands, we see that Stanley, featuring 6 unique products, offered bestsellers priced from $33.69 to $45.00, with an average price of $36.37. It held a 2.5% share of the bestseller list and garnered an average rating of 4.7 stars from 244K reviews. With a selection of 13 unique products, Owala's bestsellers ranged in price from $12.99 to $39.99, averaging $28.25. The brand's share of the bestseller list was 5.5%, with an average rating of 4.6 stars based on 176K reviews. Amazon Basics captured a 1.3% share of the bestseller list with 3 unique products. Its bestsellers had prices ranging from $5.83 to $23.49, with an average of $10.95, and an average rating of 4.6 stars from 142K reviews.

Brand	Products	Share	Average Rank	Average Price	Rating	Report
Stanley	6	2.5%	35.5 1 — 96	$36.37 $33.69 — $45	4.7 (244,439 ratings)
Owala	13	5.5%	39.5 1 — 100	$28.25 $12.99 — $39.99	4.6 (176,293 ratings)
Amazon Basics	3	1.3%	37.3 4 — 100	$10.95 $5.83 — $23.49	4.6 (142,381 ratings)
Etekcity	1	0.4%	3.7 3 — 7	$13.99	4.6 (163,554 ratings)
Hydrojug	1	0.4%	4.4 3 — 6	$39.99	4.4 (9,276 ratings)
Alpha Grillers	1	0.4%	6.4 3 — 12	$15.01 $12.52 — $16.98	4.7 (75,362 ratings)
Ninja	8	3.4%	50.9 9 — 100	$108.76 $49.99 — $199.99	4.7 (342,819 ratings)
Kitchenaid	4	1.7%	44.3 13 — 100	$12.59 $7.64 — $17	4.7 (205,842 ratings)
Brümate	4	1.7%	10.4 7 — 17	$45.23 $44.99 — $47.99	4.6 (42,193 ratings)
Thermopro	1	0.4%	11.6 5 — 21	$15.91 $13.99 — $16.99	4.7 (46,754 ratings)

Content Compliance

The following section details critical content metrics, including text content, video content, image content, and the overall content quality score. This helps brands to grasp Amazon.com's content specifications for the category and learn how top-performing brands refine their listings to adhere to these standards.

Title

Title Length

166characters (median)

Distribution of title character lengths. Longer bars indicate more products in that range.

0-50

3%

50-100

10%

100-150

23%

150-200

65%

Title Score

80/ 100

Distribution of title scores. Longer bars indicate more products in that range.

No Special Characters

Title should not contain disallowed special characters

Proper Capitalization

Title should use proper capitalization for words

Product Identification

Title should include key product identifying information

Character Count

Title should have an appropriate character count

Spelling & Grammar

Title should have correct spelling and grammar

Proper Numerals

Title should use numerals correctly

Content

Total Score

59/ 100

Distribution of total scores. Longer bars indicate more products in that range.

Bullet Points

5points (median)

Distribution of bullet point counts. Longer bars indicate more products in that range.

0-3

1%

3-6

77%

6-9

18%

9-12

4%

Bullet Average Length

109.1characters (median)

Distribution of average bullet point character lengths. Longer bars indicate more products in that range.

0-60

14%

60-120

45%

120-180

33%

180-240

8%

240-300

0%

Bullets Score

0/ 100

Distribution of bullet point scores. Longer bars indicate more products in that range.

Has Enhanced Content

Product should have enhanced content

Spelling & Grammar

Bullet points should have correct spelling and grammar

Feature Highlights

Bullet points should highlight key product features

No Shipping Info

Bullet points should not contain shipping or company information

No Promotional Phrases

Bullet points should not contain promotional phrases

Proper Measurements

Bullet points should spell out measurements correctly

No Pricing Info

Bullet points should not contain pricing information

Images

Total Images

7images (median)

Distribution of total image counts. Longer bars indicate more products in that range.

3-6

5%

6-9

75%

9-12

18%

12-15

1%

15-18

1%

Graphics Images

2images (median)

Distribution of graphics image counts. Longer bars indicate more products in that range.

0-2

33%

2-4

44%

4-6

20%

6-8

3%

Silo Images

1images (median)

Distribution of silo image counts. Longer bars indicate more products in that range.

0-2

62%

2-4

30%

4-6

8%

Alternate Images

6images (median)

Distribution of alternate image counts. Longer bars indicate more products in that range.

0-3

1%

3-6

19%

6-9

74%

9-12

5%

12-15

2%

Lifestyle Images

3images (median)

Distribution of lifestyle image counts. Longer bars indicate more products in that range.

0-3

40%

3-6

50%

6-9

9%

9-12

0%

12-15

0%

Centered

Product should be centered in the image

No White Border

Image should not have a white border

Full Bleed

Image should use full bleed (extend to edges)

Not Enlarged

Image should not be artificially enlarged

Valid Dimensions

Image should have valid pixel dimensions

Has 360° Images

Product should have 360-degree images

Videos

Total Videos

6videos (median)

Distribution of video counts. Longer bars indicate more products in that range.

0-2

28%

2-4

3%

4-6

2%

6-8

56%

8-10

12%

Has Videos

Product should have videos