Bestselling Pet Supplies brands on Amazon.com in March 2025

In March 2025, Amazon.com's bestseller list for the Pet Supplies category showcased 167 unique products from 88 different brands. Top brands among the bestsellers included Amazon Basics (6 products, 3.6% share), Fancy Feast (6 products, 3.6% share), and Earth Rated (2 products, 1.2% share). The prices of these bestselling products ranged from $3.46 to $83.99, with an average price of $22.36. Most bestsellers were priced in the $10-$20 range.

Top Brands

Analyzing the leading brands, we see that Amazon Basics, featuring 6 unique products, offered bestsellers priced from $7.84 to $20.99, with an average price of $13.08. It held a 3.6% share of the bestseller list and garnered an average rating of 4.7 stars from 760K reviews. With a selection of 6 unique products, Fancy Feast's bestsellers ranged in price from $9.12 to $23.16, averaging $19.97. The brand's share of the bestseller list was 3.6%, with an average rating of 4.7 stars based on 238K reviews. Earth Rated captured a 1.2% share of the bestseller list with 2 unique products. Its bestsellers had prices ranging from $9.98 to $13.99, with an average of $11.81, and an average rating of 4.7 stars from 284K reviews.

Brand	Products	Share	Average Rank	Average Price	Rating	Report
Amazon Basics	6	3.6%	34.7 1 — 99	$13.08 $7.84 — $20.99	4.7 (759,829 ratings)
Fancy Feast	6	3.6%	33.2 3 — 100	$19.97 $9.12 — $23.16	4.7 (238,368 ratings)
Earth Rated	2	1.2%	7.5 2 — 20	$11.81 $9.98 — $13.99	4.7 (284,217 ratings)
Blue Buffalo	9	5.4%	36.6 3 — 97	$25.56 $3.46 — $64.98	4.6 (298,329 ratings)
Milk-bone	5	3.0%	33 10 — 99	$13.02 $11.42 — $14.98	4.8 (263,992 ratings)
DRDr. Elsey's	2	1.2%	7.8 1 — 96	$20.96 $20.56 — $20.99	4.3 (92,453 ratings)
Inaba	1	0.6%	4.9 4 — 7	$24.78 $23.98 — $24.99	4.8 (45,139 ratings)
Temptations	6	3.6%	62.8 5 — 100	$14.58 $8.48 — $15.49	4.8 (293,937 ratings)
Greenies	8	4.8%	56.4 17 — 100	$26.2 $10.98 — $39.98	4.8 (313,248 ratings)
PRPro Plan Veterinary Diets	1	0.6%	9.6 8 — 12	$30.99	4.7 (47,203 ratings)

Content Compliance

The following section details critical content metrics, including text content, video content, image content, and the overall content quality score. This helps brands to grasp Amazon.com's content specifications for the category and learn how top-performing brands refine their listings to adhere to these standards.

Title

Title Length

124characters (median)

Distribution of title character lengths. Longer bars indicate more products in that range.

34-68

5%

68-102

25%

102-136

26%

136-170

17%

170-204

27%

Title Score

77/ 100

Distribution of title scores. Longer bars indicate more products in that range.

No Special Characters

Title should not contain disallowed special characters

Proper Capitalization

Title should use proper capitalization for words

Product Identification

Title should include key product identifying information

Character Count

Title should have an appropriate character count

Spelling & Grammar

Title should have correct spelling and grammar

Proper Numerals

Title should use numerals correctly

Content

Total Score

72/ 100

Distribution of total scores. Longer bars indicate more products in that range.

Description Length

619characters (median)

Distribution of description character lengths. Longer bars indicate more products in that range.

0-560

45%

560-1120

45%

1120-1680

6%

1680-2240

3%

2240-2800

1%

Bullet Points

5points (median)

Distribution of bullet point counts. Longer bars indicate more products in that range.

2-4

2%

4-6

71%

6-8

23%

8-10

4%

Bullet Average Length

83.1characters (median)

Distribution of average bullet point character lengths. Longer bars indicate more products in that range.

0-50

21%

50-100

47%

100-150

26%

150-200

5%

200-250

1%

Bullets Score

9/ 100

Distribution of bullet point scores. Longer bars indicate more products in that range.

Has Enhanced Content

Product should have enhanced content

Spelling & Grammar

Bullet points should have correct spelling and grammar

Feature Highlights

Bullet points should highlight key product features

No Shipping Info

Bullet points should not contain shipping or company information

No Promotional Phrases

Bullet points should not contain promotional phrases

Proper Measurements

Bullet points should spell out measurements correctly

No Pricing Info

Bullet points should not contain pricing information

Images

Total Images

9images (median)

Distribution of total image counts. Longer bars indicate more products in that range.

3-6

4%

6-9

37%

9-12

40%

12-15

16%

15-18

4%

Graphics Images

4images (median)

Distribution of graphics image counts. Longer bars indicate more products in that range.

0-3

22%

3-6

38%

6-9

18%

9-12

19%

12-15

3%

Silo Images

1images (median)

Distribution of silo image counts. Longer bars indicate more products in that range.

0-1

11%

1-2

50%

2-3

23%

3-4

12%

4-5

4%

Alternate Images

8images (median)

Distribution of alternate image counts. Longer bars indicate more products in that range.

0-3

1%

3-6

14%

6-9

49%

9-12

24%

12-15

13%

Lifestyle Images

2images (median)

Distribution of lifestyle image counts. Longer bars indicate more products in that range.

0-2

39%

2-4

36%

4-6

22%

6-8

4%

Has 360° Images

Product should have 360-degree images

Videos

Total Videos

6videos (median)

Distribution of video counts. Longer bars indicate more products in that range.

0-2

10%

2-4

1%

4-6

0%

6-8

71%

8-10

18%

Has Videos

Product should have videos