During the month of May 2023 , the Toys & Games category on Amazon had 387 products and 207 brands. Among those brands, the top brands were Lego, Crayola, Play-Doh, Bunch O Balloons, Pokemon, Aqua Leisure, Expo, Hasbro Gaming, Rubfac and Tlitlimom.

Each of these brands had a varying number of products in the bestseller list, with Lego having the most with 16 products and Aqua Leisure having the least with 2 products.

The average ranking of these brands was also different, with Tlitlimom having the best average rank of 9 across all its products, while Crayola had the least average rank of 9.

The best performing brand in the Amazon Toys & Games category during the month of May 2023 was Lego with 16 products in the bestseller list with a bestseller rank of 41 on average.





Share of top brands in Bestselling Toys & Games Products on Amazon.com

Top ranked brands in Toys & Games products

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Top ranked products

Below are the products that showed up in the top 5, for the most number of times in the time period between May 01, 2023 and May 30, 2023


Avg. Rank