Bestselling Toys & Games brands on Amazon.com in June 2025
In June 2025, Amazon.com's bestseller list for the Toys & Games category showcased 225 unique products from 133 different brands. Top brands among the bestsellers included Partywoo (3 products, 1.3% share), Crayola (9 products, 4.0% share), and Bezente (1 product, 0.4% share). The prices of these bestselling products ranged from $3.59 to $249.00, with an average price of $16.38. Most bestsellers were priced in the $4-$30 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Partywoo, featuring 3 unique products, offered bestsellers priced from $5.94 to $8.99, with an average price of $7.73. It held a 1.3% share of the bestseller list and garnered an average rating of 4.5 stars from 27K reviews. With a selection of 9 unique products, Crayola's bestsellers ranged in price from $4.94 to $34.99, averaging $11.26. The brand's share of the bestseller list was 4.0%, with an average rating of 4.7 stars based on 113K reviews. Bezente captured a 0.4% share of the bestseller list with 1 unique product. Its bestsellers had prices ranging from $5.99 to $6.99, with an average of $6.88, and an average rating of 4.5 stars from 9K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
3 | 1.3% | 20.1 2 — 76 | $7.73 $5.94 — $8.99 | 4.5 (26,940 ratings) | ||
9 | 4.0% | 48.2 11 — 100 | $11.26 $4.94 — $34.99 | 4.7 (113,236 ratings) | ||
1 | 0.4% | 1 | $6.88 $5.99 — $6.99 | 4.5 (9,274 ratings) | ||
SLSloosh | 6 | 2.7% | 24.1 5 — 99 | $30.99 $11.99 — $44.99 | 4.4 (14,526 ratings) | |
2 | 0.9% | 2.3 2 — 3 | $5.99 | 4.4 (11,170 ratings) | ||
4 | 1.8% | 31.6 4 — 100 | $19.35 $6.29 — $25.99 | 4.6 (43,435 ratings) | ||
3 | 1.3% | 18.9 3 — 82 | $8.08 $5.99 — $8.99 | 4.5 (32,005 ratings) | ||
BIBicycle | 2 | 0.9% | 5.4 2 — 8 | $7.5 $5.44 — $8.99 | 4.8 (21,232 ratings) | |
STStep2 | 1 | 0.4% | 7.2 2 — 10 | $77.04 $63.99 — $79.99 | 4.7 (31,032 ratings) | |
KUKuulbela | 2 | 0.9% | 33.9 5 — 89 | $6.77 $6.59 — $6.99 | 4.7 (8,603 ratings) |
Top Products
Below are the leading products in this category, ranked by performance, pricing, and customer feedback. These top Amazon.com bestsellers highlight popular consumer selections and inform brand understanding of successful digital marketplace tactics.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1 | $6.88 $5.99 — $6.99 | 4.5 (9,274 ratings) | |
3.1 2 — 7 | $8.53 $6.79 — $8.99 | 4.4 (4,432 ratings) | |
2.3 2 — 3 | $5.99 | 4.4 (5,688 ratings) | |
7.2 2 — 10 | $77.04 $63.99 — $79.99 | 4.7 (31,032 ratings) | |
8.9 5 — 20 | $6.59 | 4.7 (6,986 ratings) | |
6.6 4 — 11 | $23.31 $18.49 — $25.99 | 4.6 (18,493 ratings) | |
11 9 — 16 | $4.99 | 4.7 (9,211 ratings) | |
5.8 4 — 8 | $8.99 | 4.8 (11,200 ratings) | |
13.1 7 — 19 | $18.88 | 4.8 (139,959 ratings) | |
4.2 3 — 5 | $8.99 | 4.5 (6,032 ratings) |
Content Compliance
This section discusses key metrics such as text content, video content, image content, and overall content score. This helps brands understand Amazon.com's content requirements for the category and how the top-performing brands optimize their listings to meet these standards.This analysis focuses on key content metrics such as text content, video content, image content, and the overall content score. It aids brands in understanding Amazon.com's content requirements for the category and how leading brands optimize their listings to comply with these guidelines.
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About Our Category Reports
Our Amazon.com Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.