Bestselling Beauty brands on Amazon Germany in February 2026
In February 2026, Amazon Germany's bestseller list for the Beauty category showcased 238 unique products from 122 different brands. Top brands among the bestsellers included The Ordinary (4 products, 1.7% share), Maybelline (5 products, 2.1% share), and D'Alba Piedmont (3 products, 1.3% share). The prices of these bestselling products ranged from €0,60 to €44,54, with an average price of €13,29. Most bestsellers were priced in the €1,00-€10,00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals The Ordinary, featuring 4 unique products, offered bestsellers priced from €5,36 to €13,29, with an average price of €9,19. It held a 1.7% share of the bestseller list and garnered an average rating of 4.4 stars from 98K reviews. With a selection of 5 unique products, Maybelline's bestsellers ranged in price from €5,45 to €10,00, averaging €8,81. The brand's share of the bestseller list was 2.1%, with an average rating of 4.4 stars based on 204K reviews. D'Alba Piedmont captured a 1.3% share of the bestseller list with 3 unique products. Its bestsellers had prices ranging from €16,24 to €28,00, with an average of €21,73, and an average rating of 4.3 stars from 41K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 3.5 stars. In terms of pricing, the most expensive product is €44,54, and the least expensive is €0,60.
Listed below are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon Germany bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 2.0, and the lowest is 14.2. The highest-rated product has 4.8 stars, while the lowest is 4.3 stars. In terms of pricing, the highest is €39,31, and the lowest is €5,44.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
2 1 — 10 | €9,36 €9,34 — €9,37 | 4.4 (73,212 ratings) | ||
2.6 1 — 5 | €9,98 | 4.4 (59,938 ratings) | ||
6.4 4 — 10 | €5,44 €5,36 — €5,52 | 4.4 (47,757 ratings) | ||
7.2 1 — 13 | €20,12 €16,24 — €23,99 | 4.4 (33,212 ratings) | ||
7.8 6 — 14 | €13,2 €13 — €13,39 | 4.4 (34,374 ratings) | ||
8.3 5 — 18 | €22,95 | 4.4 (25,859 ratings) | ||
8.8 5 — 14 | €39,31 €36,8 — €41,81 | 4.3 (6,655 ratings) | ||
13.2 1 — 91 | €7,99 | 4.3 (1,679 ratings) | ||
4.2 3 — 7 | €9,99 | 4.8 (54,675 ratings) | ||
14.2 9 — 82 | €8,6 €7,9 — €9,3 | 4.6 (98,335 ratings) |
About Amazon Germany Best Seller Category Reports
Our Amazon Germany Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.de information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Germany or featured brands.
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