Bestselling Beauty brands on Amazon Germany in October 2025
In October 2025, Amazon Germany's bestseller list for the Beauty category showcased 176 unique products from 112 different brands. Top brands among the bestsellers included Essence Cosmetics (4 products, 2.3% share), Maybelline (2 products, 1.1% share), and Bionoble (1 product, 0.6% share). The prices of these bestselling products ranged from €0,80 to €89,90, with an average price of €13,76. Most bestsellers were priced in the €1,00-€10,00 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Essence Cosmetics, featuring 4 unique products, offered bestsellers priced from €1,25 to €5,84, with an average price of €2,15. It held a 2.3% share of the bestseller list and garnered an average rating of 4.6 stars from 12K reviews. With a selection of 2 unique products, Maybelline's bestsellers ranged in price from €5,88 to €9,10, averaging €7,28. The brand's share of the bestseller list was 1.1%, with an average rating of 4.4 stars based on 125K reviews. Bionoble captured a 0.6% share of the bestseller list with 1 unique product. Its bestsellers had prices ranging from €8,39 to €9,98, with an average of €9,45, and an average rating of 4.4 stars from 56K reviews.
Top Products
Listed here are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon Germany bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 1.0, and the lowest is 3.7. The highest-rated product has 4.5 stars, while the lowest is 4.4 stars. In terms of pricing, the highest is €9,45, and the lowest is €8,60.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1 | €8,6 €7,65 — €9,1 | 4.4 (64,769 ratings) | ||
2.2 2 — 3 | €9,45 €8,39 — €9,98 | 4.4 (55,972 ratings) | ||
3.7 2 — 5 | €9,12 | 4.5 (24,323 ratings) | ||
4.6 4 — 6 | €10,71 €10,3 — €11,12 | 4.2 (19,629 ratings) | ||
6.6 6 — 8 | €9,99 | 4.8 (52,673 ratings) | ||
8.6 7 — 11 | €22,95 | 4.3 (24,501 ratings) | ||
11.5 10 — 13 | €9,47 €8,4 — €10 | 4.7 (52,106 ratings) | ||
12.3 8 — 20 | €3,25 €2,75 — €3,75 | 4.6 (3,921 ratings) | ||
13 8 — 20 | €21,99 | 4.4 (23,061 ratings) | ||
14 11 — 17 | €9,65 €8,8 — €10,5 | 4.5 (93,528 ratings) |
About Amazon Germany Best Seller Category Reports
Our Amazon Germany Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.de information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Germany or featured brands.