Bestselling Beauty brands on Amazon Germany in May 2026
In May 2026, Amazon Germany's bestseller list for the Beauty category showcased 229 unique products from 103 different brands. Top brands among the bestsellers included The Ordinary (4 products, 1.8% share), Maybelline (3 products, 1.3% share), and D'Alba Piedmont (3 products, 1.3% share). The prices of these bestselling products ranged from €0,90 to €114,99, with an average price of €13,21. Most bestsellers were priced in the €1,00-€20,00 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include The Ordinary, featuring 4 unique products, offered bestsellers priced from €5,20 to €11,59, with an average price of €8,97. It held a 1.8% share of the bestseller list and garnered an average rating of 4.5 stars from 118K reviews. With a selection of 3 unique products, Maybelline's bestsellers ranged in price from €6,72 to €10,39, averaging €8,51. The brand's share of the bestseller list was 1.3%, with an average rating of 4.4 stars based on 162K reviews. D'Alba Piedmont captured a 1.3% share of the bestseller list with 3 unique products. Its bestsellers had prices ranging from €15,12 to €30,68, with an average of €20,17, and an average rating of 4.3 stars from 51K reviews.
Top Products
The highest-rated product has 4.8 stars, while the lowest has 3.5 stars. In terms of pricing, the most expensive product is €114,99, and the least expensive is €0,89.
Top-ranked products in this category are shown below, based on performance, pricing, and customer feedback. These Amazon Germany bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 1.3, and the lowest is 16.7. The highest-rated product has 4.8 stars, while the lowest is 4.2 stars. In terms of pricing, the highest is €23,88, and the lowest is €5,20.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1.3 1 — 4 | €9,4 €7,94 — €10,39 | 4.4 (77,542 ratings) | ||
3.6 2 — 9 | €11,35 €11,3 — €11,4 | 4.6 (50,685 ratings) | ||
3.9 2 — 9 | €12,22 €10,92 — €13 | 4.4 (37,505 ratings) | ||
5.9 3 — 13 | €9,45 €8,39 — €9,98 | 4.4 (62,623 ratings) | ||
7.1 4 — 15 | €5,2 | 4.5 (55,012 ratings) | ||
7.9 2 — 15 | €19,7 €15,12 — €21,99 | 4.4 (39,371 ratings) | ||
10.5 7 — 17 | €9,99 | 4.8 (55,841 ratings) | ||
11.7 6 — 17 | €13,9 | 4.6 (9,142 ratings) | ||
13.8 1 — 31 | €13,97 €12,69 — €15,3 | 4.4 (14,949 ratings) | ||
16.7 4 — 37 | €23,88 €15,96 — €30,68 | 4.2 (5,647 ratings) |
Methodology & Data Attribution
This monthly Amazon Germany Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.
Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Beauty category on amazon.de.
Disclaimer: Data on this page is based on publicly available amazon.de information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Germany or featured brands.
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