Amazon.de Bestseller Reports

Bestselling Home & Kitchen brands on Amazon Germany in November 2025

Top Brands Distribution
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In November 2025, Amazon Germany's bestseller list for the Home & Kitchen category showcased 354 unique products from 134 different brands. Top brands among the bestsellers included Philips (24 products, 6.8% share), De'Longhi (5 products, 1.4% share), and Jura (3 products, 0.8% share). The prices of these bestselling products ranged from €2,48 to €849,00, with an average price of €44,96. Most bestsellers were priced in the €2,00-€90,00 range.

354

Products

134

Brands

€44,96
€2,48€849

Average Price

Top Brands

A closer look at the top brands reveals Philips, featuring 24 unique products, offered bestsellers priced from €8,99 to €470,39, with an average price of €117,68. It held a 6.8% share of the bestseller list and garnered an average rating of 4.5 stars from 621K reviews. With a selection of 5 unique products, De'Longhi's bestsellers ranged in price from €6,41 to €239,99, averaging €107,68. The brand's share of the bestseller list was 1.4%, with an average rating of 4.5 stars based on 345K reviews. Jura captured a 0.8% share of the bestseller list with 3 unique products. Its bestsellers had prices ranging from €7,99 to €39,99, with an average of €25,51, and an average rating of 4.8 stars from 29K reviews.

BrandProductsShareAverage RankAverage PriceRatingReport
24
6.8%
44.7
3100
€117,68
€8,99€470,39
4.5
(620,880 ratings)
5
1.4%
29.5
399
€107,68
€6,41€239,99
4.5
(344,926 ratings)
3
0.8%
33.1
299
€25,51
€7,99€39,99
4.8
(28,688 ratings)
4
1.1%
33
2100
€13,76
€6,29€23,9
4.8
(50,515 ratings)
4
1.1%
3.5
111
€11,24
€8,99€11,99
4.5
(128,642 ratings)
12
3.4%
41.8
1100
€130,35
€79,99€199
4.7
(62,216 ratings)
5
1.4%
36.1
199
€12,41
€4,99€23,99
4.7
(60,328 ratings)
2
0.6%
6.3
314
€33,3
€26,23€40,36
4.4
(31,859 ratings)
3
0.8%
10.2
122
€13,07
€10,19€15,99
4.4
(91,207 ratings)
11
3.1%
49.9
3100
€12,96
€7,5€21,36
4.5
(868,875 ratings)

Top Products

The highest-rated product has 4.9 stars, while the lowest has 3.8 stars. In terms of pricing, the most expensive product is €899,00, and the least expensive is €2,48.

Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon Germany bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 2.5, and the lowest is 16.5. The highest-rated product has 4.8 stars, while the lowest is 4.4 stars. In terms of pricing, the highest is €35,21, and the lowest is €8,75.

ProductAverage RankAverage PriceRating
7
314
€8,75
€7,99€9,51
4.7
(147,886 ratings)
7.5
312
€9,49
€8,99€9,99
4.6
(151,285 ratings)
11.6
266
€35,21
€33,61€39,99
4.7
(10,329 ratings)
12.6
226
€9,48
€7,97€10,99
4.7
(22,658 ratings)
10.5
122
€10,19
4.4
(30,838 ratings)
14.4
332
€18,59
€14,99€23,52
4.4
(18,341 ratings)
6
311
€26,23
4.4
(15,796 ratings)
16.5
197
€15,79
€10,08€23,99
4.8
(23,932 ratings)
14.1
329
€10,99
4.4
(103,188 ratings)
2.5
18
€11,99
4.5
(32,269 ratings)

About Amazon Germany Best Seller Category Reports

Our Amazon Germany Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.

Disclaimer: Data on this page is based on publicly available amazon.de information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Germany or featured brands.