Bestselling Toys brands on Amazon Germany in December 2025
In December 2025, Amazon Germany's bestseller list for the Toys category showcased 341 unique products from 122 different brands. Top brands among the bestsellers included Hitster (8 products, 2.4% share), Lego (53 products, 15.5% share), and Ravensburger (26 products, 7.6% share). The prices of these bestselling products ranged from €2,99 to €729,00, with an average price of €25,18. Most bestsellers were priced in the €3,00-€80,00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Hitster, featuring 8 unique products, offered bestsellers priced from €8,99 to €49,95, with an average price of €18,84. It held a 2.4% share of the bestseller list and garnered an average rating of 4.6 stars from 9K reviews. With a selection of 53 unique products, Lego's bestsellers ranged in price from €6,99 to €128,20, averaging €27,36. The brand's share of the bestseller list was 15.5%, with an average rating of 4.8 stars based on 235K reviews. Ravensburger captured a 7.6% share of the bestseller list with 26 unique products. Its bestsellers had prices ranging from €6,71 to €43,99, with an average of €20,09, and an average rating of 4.7 stars from 134K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 3.8 stars. In terms of pricing, the most expensive product is €729,00, and the least expensive is €2,99.
Top-ranked products in this category are shown below, based on performance, pricing, and customer feedback. These Amazon Germany bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 3.3, and the lowest is 21.1. The highest-rated product has 4.8 stars, while the lowest is 4.0 stars. In terms of pricing, the highest is €333,00, and the lowest is €11,74.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
6.5 1 — 25 | €15,14 €13,44 — €15,99 | 4.7 (3,972 ratings) | ||
7.9 3 — 23 | €44,99 €39,99 — €49,99 | 4.5 (8,853 ratings) | ||
6.7 2 — 13 | €333 | 4.7 (4,925 ratings) | ||
13.7 1 — 97 | €13,58 €11,76 — €14,99 | 4.8 (2,630 ratings) | ||
3.3 1 — 8 | €19,99 | 4.7 (10,332 ratings) | ||
12 6 — 27 | €30,06 €25,2 — €34,99 | 4.6 (3,972 ratings) | ||
18.4 1 — 54 | €15,49 €12,99 — €17,99 | 4.7 (411 ratings) | ||
19.4 2 — 67 | €51,29 €48,49 — €54,99 | 4.0 (265 ratings) | ||
18.3 5 — 64 | €24,68 €24,67 — €24,69 | 4.5 (3,611 ratings) | ||
21.1 5 — 86 | €11,74 €11,49 — €11,99 | 4.4 (5,890 ratings) |
About Amazon Germany Best Seller Category Reports
Our Amazon Germany Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.de information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Germany or featured brands.
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