Bestselling Toys brands on Amazon Germany in January 2026
In January 2026, Amazon Germany's bestseller list for the Toys category showcased 345 unique products from 142 different brands. Top brands among the bestsellers included Hitster (9 products, 2.6% share), Lego (48 products, 13.9% share), and Mattel Games (8 products, 2.3% share). The prices of these bestselling products ranged from €1,99 to €529,00, with an average price of €21,92. Most bestsellers were priced in the €2,00-€60,00 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Hitster, featuring 9 unique products, offered bestsellers priced from €9,12 to €49,95, with an average price of €21,32. It held a 2.6% share of the bestseller list and garnered an average rating of 4.6 stars from 10K reviews. With a selection of 48 unique products, Lego's bestsellers ranged in price from €5,47 to €48,99, averaging €20,39. The brand's share of the bestseller list was 13.9%, with an average rating of 4.7 stars based on 164K reviews. Mattel Games captured a 2.3% share of the bestseller list with 8 unique products. Its bestsellers had prices ranging from €5,99 to €15,99, with an average of €9,09, and an average rating of 4.8 stars from 197K reviews.
Top Products
The highest-rated product has 4.9 stars, while the lowest has 3.0 stars. In terms of pricing, the most expensive product is €529,00, and the least expensive is €1,99.
Listed below are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon Germany bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 1.3, and the lowest is 14.8. The highest-rated product has 4.8 stars, while the lowest is 4.3 stars. In terms of pricing, the highest is €334,00, and the lowest is €8,20.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1.3 1 — 8 | €334 €333 — €334,99 | 4.7 (6,174 ratings) | ||
4.8 1 — 14 | €9,91 €9,12 — €10,69 | 4.6 (1,308 ratings) | ||
5.6 1 — 17 | €17,59 €15,99 — €19,99 | 4.7 (4,436 ratings) | ||
10.9 2 — 34 | €19,13 €18,27 — €19,99 | 4.7 (901 ratings) | ||
5.3 3 — 9 | €18,86 €16,8 — €19,99 | 4.8 (12,643 ratings) | ||
13 4 — 40 | €9,19 €8,39 — €9,99 | 4.8 (40,170 ratings) | ||
14.4 3 — 80 | €12,39 €11,99 — €12,79 | 4.7 (298 ratings) | ||
13.9 3 — 29 | €23,49 €21,99 — €24,99 | 4.7 (1,060 ratings) | ||
14.8 1 — 36 | €14,97 €13,44 — €15,99 | 4.8 (2,848 ratings) | ||
14.1 6 — 29 | €8,2 €7,22 — €8,79 | 4.3 (40,568 ratings) |
About Amazon Germany Best Seller Category Reports
Our Amazon Germany Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.de information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon Germany or featured brands.
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