Bestselling Beauty brands on Amazon India in September 2026
In September 2026, Amazon India's bestseller list for the Beauty category showcased 174 unique products from 67 different brands. Top brands among the bestsellers included L'Oreal Paris (8 products, 4.6% share), Ghar Soaps (2 products, 1.1% share), and Dettol (4 products, 2.3% share). The prices of these bestselling products ranged from ₹55.00 to ₹1,389.00, with an average price of ₹313.83. Most bestsellers were priced in the ₹140.00-₹280.00 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that L'Oreal Paris, featuring 8 unique products, offered bestsellers priced from ₹179.00 to ₹630.00, with an average price of ₹377.38. It held a 4.6% share of the bestseller list and garnered an average rating of 4.3 stars from 176K reviews. With a selection of 2 unique products, Ghar Soaps's bestsellers ranged in price from ₹240.00 to ₹398.00, averaging ₹298.69. The brand's share of the bestseller list was 1.1%, with an average rating of 4.0 stars based on 45K reviews. Dettol captured a 2.3% share of the bestseller list with 4 unique products. Its bestsellers had prices ranging from ₹135.00 to ₹190.00, with an average of ₹175.06, and an average rating of 4.4 stars from 158K reviews.
Top Products
The highest-rated product has 4.7 stars, while the lowest has 3.2 stars. In terms of pricing, the most expensive product is ₹1,389.00, and the least expensive is ₹55.00.
Top-ranked products in this category are shown below, based on performance, pricing, and customer feedback. These Amazon India bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 1.3, and the lowest is 13.7. The highest-rated product has 4.5 stars, while the lowest is 3.8 stars. In terms of pricing, the highest is ₹399.00, and the lowest is ₹167.25.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
13.7 9 — 17 | ₹173 ₹158 — ₹179 | 4.5 (57,889 ratings) | ||
1.3 1 — 2 | ₹323 ₹299 — ₹398 | 3.8 (43,119 ratings) | ||
1.7 1 — 2 | ₹380 ₹349 — ₹409 | 4.3 (73,501 ratings) | ||
4.6 3 — 6 | ₹167 ₹167 — ₹173 | 4.1 (31,273 ratings) | ||
5.2 3 — 9 | ₹274 ₹240 — ₹299 | 4.1 (1,855 ratings) | ||
5.8 4 — 7 | ₹399 | 4.3 (17,000 ratings) | ||
8.3 5 — 10 | ₹207 ₹179 — ₹217 | 4.3 (24,562 ratings) | ||
8.6 5 — 12 | ₹212 ₹173 — ₹224 | 4.2 (14,676 ratings) | ||
3.6 3 — 5 | ₹278 ₹252 — ₹294 | 4.2 (37,200 ratings) | ||
10.3 7 — 15 | ₹275 ₹252 — ₹299 | 4.2 (28,923 ratings) |
Methodology & Data Attribution
This monthly Amazon India Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.
Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Beauty category on amazon.in.
Disclaimer: Data on this page is based on publicly available amazon.in information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon India or featured brands.
What If You're Missing Something That's Costing You Sales?
With MetricsCart, track and analyze:
- Price movements
- Keyword trends
- MAP violations
- Product listing content
- Customer sentiment
Access everything across Amazon, Walmart, and every other marketplace in one unified view.
See what's powering your category or slowing your brand down and where you're losing revenue.