Bestselling Health & Personal Care brands on Amazon India in September 2025
In September 2025, Amazon India's bestseller list for the Health & Personal Care category showcased 190 unique products from 95 different brands. Top brands among the bestsellers included Presto! (9 products, 4.7% share), Happi Planet (3 products, 1.6% share), and Surf Excel (11 products, 5.8% share). The prices of these bestselling products ranged from ₹27 to ₹3,169, with an average price of ₹400. Most bestsellers were priced in the ₹27-₹320 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Presto!, featuring 9 unique products, offered bestsellers priced from ₹169 to ₹604, with an average price of ₹343. It held a 4.7% share of the bestseller list and garnered an average rating of 4.2 stars from 216K reviews. With a selection of 3 unique products, Happi Planet's bestsellers ranged in price from ₹174 to ₹200, averaging ₹197. The brand's share of the bestseller list was 1.6%, with an average rating of 4.0 stars based on 12K reviews. Surf Excel captured a 5.8% share of the bestseller list with 11 unique products. Its bestsellers had prices ranging from ₹67 to ₹699, with an average of ₹495, and an average rating of 4.4 stars from 106K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
9 | 4.7% | 36 4 — 99 | ₹343 ₹169 — ₹604 | 4.2 (215,928 ratings) | ||
3 | 1.6% | 19.8 1 — 97 | ₹197 ₹174 — ₹200 | 4.0 (11,643 ratings) | ||
11 | 5.8% | 46.4 1 — 100 | ₹495 ₹67 — ₹699 | 4.4 (105,557 ratings) | ||
DEDettol | 6 | 3.2% | 39.3 3 — 99 | ₹228 ₹153 — ₹542 | 4.5 (193,437 ratings) | |
COComfort | 2 | 1.1% | 15.7 2 — 33 | ₹353 ₹330 — ₹369 | 4.5 (98,051 ratings) | |
COColgate | 7 | 3.7% | 39.1 11 — 91 | ₹237 ₹132 — ₹499 | 4.3 (107,132 ratings) | |
HAHarpic | 7 | 3.7% | 50.2 10 — 100 | ₹284 ₹168 — ₹613 | 4.3 (198,787 ratings) | |
ARAriel | 6 | 3.2% | 42.3 1 — 100 | ₹563 ₹313 — ₹900 | 4.4 (38,644 ratings) | |
VIVim | 4 | 2.1% | 37.9 6 — 78 | ₹247 ₹49 — ₹430 | 4.5 (75,051 ratings) | |
3 | 1.6% | 11.7 3 — 42 | ₹529 ₹509 — ₹539 | 4.3 (28,162 ratings) |
Top Products
Listed here are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon India bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 1.7, and the lowest is 4.9. The highest-rated product has 4.5 stars, while the lowest is 3.9 stars. In terms of pricing, the highest is ₹356, and the lowest is ₹194.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1.7 1 — 5 | ₹199 ₹190 — ₹200 | 3.9 (6,469 ratings) | |
4.9 2 — 13 | ₹194 ₹174 — ₹200 | 4.1 (3,475 ratings) | |
4.8 2 — 10 | ₹356 ₹348 — ₹369 | 4.5 (68,970 ratings) | |
5 3 — 7 | ₹180 ₹153 — ₹188 | 4.5 (53,789 ratings) | |
5.4 1 — 11 | ₹668 ₹619 — ₹699 | 4.4 (4,433 ratings) | |
9.8 4 — 22 | ₹382 ₹359 — ₹392 | 4.0 (15,970 ratings) | |
9.6 7 — 16 | ₹300 ₹269 — ₹373 | 4.5 (8,075 ratings) | |
12.7 6 — 43 | ₹289 ₹189 — ₹329 | 4.4 (21,401 ratings) | |
4.7 3 — 8 | ₹538 ₹538 — ₹539 | 4.3 (9,240 ratings) | |
13 7 — 28 | ₹356 ₹352 — ₹380 | 4.3 (6,839 ratings) |
About Amazon India Best Seller Category Reports
Our Amazon India Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.in information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon India or featured brands.