Bestselling Home brands on Amazon UAE in January 2026
In January 2026, Amazon UAE's bestseller list for the Home category showcased 245 unique products from 92 different brands. Top brands among the bestsellers included Vileda (14 products, 5.7% share), Scotch-brite (9 products, 3.7% share), and Amazon Basics (7 products, 2.9% share). The prices of these bestselling products ranged from AED 2.05 to AED 249.99, with an average price of AED 42.05. Most bestsellers were priced in the AED 2.00-AED 30.00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Vileda, featuring 14 unique products, offered bestsellers priced from AED 5.50 to AED 158.00, with an average price of AED 30.40. It held a 5.7% share of the bestseller list and garnered an average rating of 4.4 stars from 57K reviews. With a selection of 9 unique products, Scotch-brite's bestsellers ranged in price from AED 5.10 to AED 32.79, averaging AED 12.37. The brand's share of the bestseller list was 3.7%, with an average rating of 4.4 stars based on 27K reviews. Amazon Basics captured a 2.9% share of the bestseller list with 7 unique products. Its bestsellers had prices ranging from AED 19.00 to AED 129.00, with an average of AED 56.59, and an average rating of 4.5 stars from 794K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 2.9 stars. In terms of pricing, the most expensive product is AED 249.99, and the least expensive is AED 2.05.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon UAE bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 1.0, and the lowest is 12.6. The highest-rated product has 4.7 stars, while the lowest is 4.2 stars. In terms of pricing, the highest is AED 91.67, and the lowest is AED 6.82.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1 | AED 8.45 AED 7.85 — AED 8.75 | 4.5 (1,655 ratings) | ||
3 2 — 8 | AED 16.58 AED 15.44 — AED 17.15 | 4.2 (35,237 ratings) | ||
3 2 — 4 | AED 6.82 AED 6.05 — AED 7.65 | 4.2 (2,545 ratings) | ||
4.5 2 — 7 | AED 11.13 AED 10.79 — AED 11.99 | 4.5 (445 ratings) | ||
6.8 5 — 10 | AED 31.17 AED 25 — AED 41 | 4.6 (111,966 ratings) | ||
7.1 5 — 11 | AED 19.83 AED 19.25 — AED 21 | 4.7 (15,489 ratings) | ||
4.2 3 — 6 | AED 24.95 | 4.6 (264 ratings) | ||
11.8 8 — 17 | AED 22.11 AED 20.88 — AED 22.35 | 4.3 (21,544 ratings) | ||
12.6 10 — 18 | AED 14.02 AED 8.63 — AED 16.72 | 4.5 (5,137 ratings) | ||
7.8 6 — 11 | AED 91.67 AED 79 — AED 98 | 4.6 (199,978 ratings) |
About Amazon UAE Best Seller Category Reports
Our Amazon UAE Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.ae information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UAE or featured brands.
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