Bestselling Toys brands on Amazon UAE in January 2026
In January 2026, Amazon UAE's bestseller list for the Toys category showcased 244 unique products from 121 different brands. Top brands among the bestsellers included Skillmatics (20 products, 8.2% share), Mattel Games (2 products, 0.8% share), and Schylling (5 products, 2.0% share). The prices of these bestselling products ranged from AED 3.07 to AED 911.75, with an average price of AED 43.35. Most bestsellers were priced in the AED 3.00-AED 100.00 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Skillmatics, featuring 20 unique products, offered bestsellers priced from AED 28.00 to AED 70.00, with an average price of AED 42.43. It held a 8.2% share of the bestseller list and garnered an average rating of 4.5 stars from 46K reviews. With a selection of 2 unique products, Mattel Games's bestsellers ranged in price from AED 14.28 to AED 23.14, averaging AED 19.15. The brand's share of the bestseller list was 0.8%, with an average rating of 4.6 stars based on 102K reviews. Schylling captured a 2.0% share of the bestseller list with 5 unique products. Its bestsellers had prices ranging from AED 48.95 to AED 96.27, with an average of AED 69.93, and an average rating of 4.3 stars from 23K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 2.0 stars. In terms of pricing, the most expensive product is AED 920.00, and the least expensive is AED 3.07.
Listed below are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon UAE bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 1.8, and the lowest is 13.0. The highest-rated product has 4.7 stars, while the lowest is 4.0 stars. In terms of pricing, the highest is AED 64.75, and the lowest is AED 10.44.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1.8 1 — 4 | AED 64.75 AED 48.95 — AED 78.99 | 4.2 (10,503 ratings) | ||
2.2 1 — 6 | AED 10.44 AED 9.99 — AED 12.4 | 4.6 (4,931 ratings) | ||
3.7 2 — 5 | AED 12.23 AED 10 — AED 14.31 | 4.4 (8,166 ratings) | ||
10.5 2 — 36 | AED 13.15 AED 11.5 — AED 15.9 | 4.2 (1,818 ratings) | ||
11.9 2 — 37 | AED 19.36 AED 14.52 — AED 25.99 | 4.7 (39 ratings) | ||
11.3 5 — 34 | AED 21.77 AED 19.69 — AED 23.14 | 4.7 (49,474 ratings) | ||
11.5 3 — 24 | AED 16.53 AED 14.28 — AED 18 | 4.4 (52,996 ratings) | ||
11.3 5 — 27 | AED 49 AED 48.99 — AED 49 | 4.5 (341 ratings) | ||
13 6 — 25 | AED 11.21 AED 9.9 — AED 11.5 | 4.0 (97 ratings) | ||
12.8 7 — 22 | AED 49.5 AED 44 — AED 55 | 4.5 (1,012 ratings) |
About Amazon UAE Best Seller Category Reports
Our Amazon UAE Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.ae information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UAE or featured brands.
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