Best Amazon products on Amazon UK in July 2025
In July 2025, Amazon appeared on Amazon UK's bestseller lists with 79 unique products across 5 categories. These products appeared in categories including Amazon Devices & Accessories, Business, Industry & Science, and Computers & Accessories. The brand's products on the bestseller lists were priced between £6.99 and £289.99, with an average price of £98.10. These bestselling products maintained an average rating of 4.4 based on 735K total ratings from customers who purchased products that appeared on the bestseller lists.
Products
Categories
Average Price
Average Rank
Category Performance
This section outlines product count, average rank, pricing, and customer ratings by category. A clear reference point for tracking brand visibility on the Amazon UK digital shelf.
Based on a comprehensive assessment of category performance, the Amazon Devices & Accessories category presents the largest product assortment, totaling 79 listings. In terms of pricing, the Computers & Accessories category achieves the highest average at £143.55, and regarding customer satisfaction, the Toys & Games category leads with an average of 4.6 stars.
| Category | Products | Average Rank | Average Price | Rating |
|---|---|---|---|---|
79 | 43.3 1 — 100 | £94.22 £6.99 — £289.99 | 4.4 (735,077 ratings) | |
32 | 42.2 1 — 100 | £97.55 £15.99 — £269.99 | 4.5 (360,473 ratings) | |
7 | 31.4 2 — 95 | £128.74 £59.99 — £199.99 | 4.6 (12,751 ratings) | |
9 | 46.2 1 — 100 | £143.55 £31.99 — £249.99 | 4.5 (18,320 ratings) | |
1 | 27.6 12 — 83 | £26.99 | 4.3 (1,126 ratings) |
Top Products
Products are ranked by performance, price, and customer rating. This helps e-commerce teams find the top performer among a brand's Amazon UK listings. The highest average rank is 1.9, and the lowest is 44.8. The highest-rated product has 4.7 stars, while the lowest is 4.4 stars. In terms of pricing, the highest is £169.99, and the lowest is £39.99.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1.9 1 — 5 | £39.99 | 4.6 (10,467 ratings) | |
2.6 1 — 10 | £59.99 | 4.7 (20,549 ratings) | |
8.7 5 — 21 | £169.99 | 4.5 (5,871 ratings) | |
12.6 4 — 43 | £69.99 | 4.6 (12,631 ratings) | |
12 4 — 37 | £54.99 | 4.7 (43,361 ratings) | |
29.3 1 — 99 | £149.99 | 4.4 (291 ratings) | |
32.5 2 — 90 | £149.99 | 4.6 (295 ratings) | |
34.4 3 — 100 | £99.99 | 4.5 (1,688 ratings) | |
26.7 9 — 61 | £94.99 | 4.5 (6,955 ratings) | |
44.8 7 — 96 | £68.32 £59.99 — £84.99 | 4.5 (4,577 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Brand Monthly Reports track key changes in product performance on the Amazon digital shelf, giving e-commerce teams a clear view of market shifts. Using our machine learning model, we analyze your brand's performance on the Amazon digital shelf, helping you stay ahead. Brands already relying on this information are better equipped to optimize their strategies and improve their competitive positioning.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.