Best Amazon products on Amazon UK in October 2025
In October 2025, Amazon appeared on Amazon UK's bestseller lists with 97 unique products across 5 categories. These products appeared in categories including Amazon Devices & Accessories, Electronics & Photo, and Computers & Accessories. The brand's products on the bestseller lists were priced between £9.99 and £549.99, with an average price of £100.13. These bestselling products maintained an average rating of 4.4 based on 416K total ratings from customers who purchased products that appeared on the bestseller lists.
Products
Categories
Average Price
Average Rank
Category Performance
Category metrics such as product count, average rank, price, and customer rating are detailed here. Useful for assessing brand performance on the Amazon UK digital shelf.
Considering the data across product categories, the Amazon Devices & Accessories category stands out with the most extensive product selection (95 listings) and the highest average price at £108.12, while customer satisfaction is highest in the Toys & Games category, averaging 4.6 stars.
| Category | Products | Average Rank | Average Price | Rating |
|---|---|---|---|---|
95 | 48.3 1 — 100 | £108.12 £9.99 — £549.99 | 4.4 (369,186 ratings) | |
31 | 37.9 1 — 100 | £75.82 £9.99 — £269.99 | 4.5 (278,365 ratings) | |
5 | 25.4 2 — 89 | £86.39 £29.99 — £199.99 | 4.6 (10,845 ratings) | |
8 | 37.8 2 — 96 | £94.81 £49.99 — £249.99 | 4.5 (19,467 ratings) | |
1 | 31.8 20 — 78 | £41.32 £26.99 — £69.99 | 4.2 (1,157 ratings) |
Top Products
Leading products are ranked using performance data, pricing, and customer reviews. E-commerce teams can use this to identify the strongest product in a brand's Amazon UK catalog. The highest average rank is 2.6, and the lowest is 28.6. The highest-rated product has 4.7 stars, while the lowest is 4.3 stars. In terms of pricing, the highest is £111.73, and the lowest is £31.99.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
2.6 1 — 9 | £45.77 £25.99 — £59.99 | 4.7 (24,977 ratings) | ||
4.3 1 — 10 | £31.99 £19.99 — £39.99 | 4.6 (15,885 ratings) | ||
8.1 4 — 21 | £44.99 £29.99 — £54.99 | 4.7 (47,077 ratings) | ||
10.9 4 — 30 | £57.99 £39.99 — £69.99 | 4.6 (14,307 ratings) | ||
20.7 2 — 93 | £111.73 £69.99 — £149.99 | 4.5 (3,842 ratings) | ||
26.7 4 — 97 | £109.99 £69.99 — £149.99 | 4.6 (509 ratings) | ||
26.2 2 — 98 | £46.76 £29.99 — £64.99 | 4.6 (3,862 ratings) | ||
26.4 11 — 100 | £72.55 £49.99 — £89.99 | 4.3 (8,687 ratings) | ||
6.6 5 — 9 | £36.38 £22.99 — £44.99 | 4.7 (23,453 ratings) | ||
28.6 7 — 72 | £97.82 £69.99 — £149.99 | 4.5 (587 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Brand Monthly Reports track key changes in product performance on the Amazon digital shelf, giving e-commerce teams a clear view of market shifts. Using our machine learning model, we analyze your brand's performance on the Amazon digital shelf, helping you stay ahead. Brands already relying on this information are better equipped to optimize their strategies and improve their competitive positioning.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.