Bestselling Toys & Games brands on Amazon UK in March 2026
In March 2026, Amazon UK's bestseller list for the Toys & Games category showcased 386 unique products from 160 different brands. Top brands among the bestsellers included Lego (43 products, 11.1% share), Pokémon (20 products, 5.2% share), and Crayola (10 products, 2.6% share). The prices of these bestselling products ranged from £1.50 to £229.00, with an average price of £17.01. Most bestsellers were priced in the £2.00-£30.00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Lego, featuring 43 unique products, offered bestsellers priced from £3.49 to £46.74, with an average price of £17.82. It held a 11.1% share of the bestseller list and garnered an average rating of 4.8 stars from 211K reviews. With a selection of 20 unique products, Pokémon's bestsellers ranged in price from £4.98 to £56.98, averaging £22.59. The brand's share of the bestseller list was 5.2%, with an average rating of 4.5 stars based on 78K reviews. Crayola captured a 2.6% share of the bestseller list with 10 unique products. Its bestsellers had prices ranging from £0.89 to £9.78, with an average of £4.34, and an average rating of 4.6 stars from 153K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 2.7 stars. In terms of pricing, the most expensive product is £229.00, and the least expensive is £0.89.
Top-ranked products in this category are shown below, based on performance, pricing, and customer feedback. These Amazon UK bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 1.2, and the lowest is 21.2. The highest-rated product has 4.8 stars, while the lowest is 4.3 stars. In terms of pricing, the highest is £93.15, and the lowest is £2.45.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1.2 1 — 3 | £2.45 £1.67 — £2.5 | 4.4 (513 ratings) | ||
2.3 1 — 4 | £16.99 | 4.8 (15,463 ratings) | ||
16.7 3 — 89 | £93.15 £59.99 — £149.99 | 4.6 (1,040 ratings) | ||
7.3 3 — 15 | £4.44 £3.08 — £4.99 | 4.7 (38,929 ratings) | ||
9.6 3 — 26 | £5.04 £4.99 — £5.44 | 4.6 (88,955 ratings) | ||
21.2 5 — 99 | £77.99 £59.99 — £149.99 | 4.5 (1,012 ratings) | ||
16.9 4 — 68 | £7.25 £6.2 — £8 | 4.7 (6,875 ratings) | ||
16.8 7 — 49 | £5.99 | 4.7 (1,887 ratings) | ||
15.5 4 — 45 | £17.83 £17.59 — £17.99 | 4.8 (15,208 ratings) | ||
19.3 8 — 41 | £2.95 | 4.3 (2,945 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.
What If You're Missing Something That's Costing You Sales?
With MetricsCart, track and analyze:
- Price movements
- Keyword trends
- MAP violations
- Product listing content
- Customer sentiment
Access everything across Amazon, Walmart, and every other marketplace in one unified view.
See what's powering your category or slowing your brand down and where you're losing revenue.