Bestselling Baby Products brands on Amazon UK in April 2025
In April 2025, Amazon UK's bestseller list for the Baby Products category showcased 238 unique products from 91 different brands. Top brands among the bestsellers included Mam (30 products, 12.6% share), Mama Bear (8 products, 3.4% share), and Aveeno Baby (6 products, 2.5% share). The prices of these bestselling products ranged from £0.98 to £58.32, with an average price of £10.80. Most bestsellers were priced in the £1-£10 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Mam, featuring 30 unique products, offered bestsellers priced from £4.88 to £34.99, with an average price of £9.59. It held a 12.6% share of the bestseller list and garnered an average rating of 4.7 stars from 142K reviews. With a selection of 8 unique products, Mama Bear's bestsellers ranged in price from £9.68 to £20.05, averaging £13.30. The brand's share of the bestseller list was 3.4%, with an average rating of 4.4 stars based on 114K reviews. Aveeno Baby captured a 2.5% share of the bestseller list with 6 unique products. Its bestsellers had prices ranging from £3.32 to £5.00, with an average of £4.25, and an average rating of 4.7 stars from 16K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
30 | 12.6% | 36 7 — 100 | £9.59 £4.88 — £34.99 | 4.7 (141,948 ratings) | ||
8 | 3.4% | 35.6 1 — 99 | £13.3 £9.68 — £20.05 | 4.4 (114,145 ratings) | ||
6 | 2.5% | 38.9 6 — 100 | £4.25 £3.32 — £5 | 4.7 (16,376 ratings) | ||
4 | 1.7% | 18.6 3 — 100 | £1.75 £0.98 — £6.25 | 4.7 (36,753 ratings) | ||
HUHuggies | 9 | 3.8% | 54.3 1 — 100 | £9.39 £4.78 — £30.33 | 4.7 (76,245 ratings) | |
5 | 2.1% | 37.6 9 — 100 | £5.35 £3.25 — £7.97 | 4.6 (62,840 ratings) | ||
2 | 0.8% | 16.8 1 — 96 | £19.98 £18.97 — £22.76 | 4.8 (29,726 ratings) | ||
LILil-lets | 5 | 2.1% | 48.2 5 — 100 | £1.89 £1.16 — £8 | 4.6 (18,089 ratings) | |
8 | 3.4% | 38.1 18 — 90 | £29.41 £16.02 — £38 | 4.7 (52,622 ratings) | ||
13 | 5.5% | 60.8 12 — 99 | £11.89 £2.08 — £34 | 4.6 (72,681 ratings) |
Top Products
Below are the highest-ranked products in this category, based on their performance, pricing, and customer feedback. These top Amazon UK bestsellers represent the most popular choices among shoppers and help brands identify what's working on the digital shelf.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1.2 1 — 2 | £11.3 £11.29 — £11.32 | 4.7 (27,208 ratings) | |
2.1 1 — 3 | £19.89 £18.97 — £20 | 4.8 (27,263 ratings) | |
3.3 3 — 4 | £1.02 £0.98 — £1.04 | 4.7 (24,849 ratings) | |
6.8 6 — 9 | £10.47 £9.68 — £10.57 | 4.7 (12,046 ratings) | |
8 7 — 10 | £4.95 £4.88 — £4.99 | 4.8 (30,452 ratings) | |
4 3 — 6 | £11.25 | 4.7 (25,925 ratings) | |
9 6 — 12 | £4.18 £3.32 — £4.38 | 4.8 (1,946 ratings) | |
10.5 4 — 29 | £7.67 £6.66 — £8.99 | 4.6 (5,286 ratings) | |
5.3 5 — 7 | £1.56 £1.54 — £1.85 | 4.6 (2,816 ratings) | |
10.7 9 — 12 | £6.76 £6.62 — £7.97 | 4.8 (34,205 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.