Bestselling Baby Products brands on Amazon UK in June 2025
In June 2025, Amazon UK's bestseller list for the Baby Products category showcased 187 unique products from 85 different brands. Top brands among the bestsellers included Mam (21 products, 11.2% share), Johnson's Baby (4 products, 2.1% share), and Aveeno Baby (5 products, 2.7% share). The prices of these bestselling products ranged from £0.94 to £49.95, with an average price of £12.05. Most bestsellers were priced in the £1-£10 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Mam, featuring 21 unique products, offered bestsellers priced from £4.17 to £34.99, with an average price of £8.86. It held a 11.2% share of the bestseller list and garnered an average rating of 4.7 stars from 120K reviews. With a selection of 4 unique products, Johnson's Baby's bestsellers ranged in price from £0.94 to £2.68, averaging £1.69. The brand's share of the bestseller list was 2.1%, with an average rating of 4.7 stars based on 37K reviews. Aveeno Baby captured a 2.7% share of the bestseller list with 5 unique products. Its bestsellers had prices ranging from £3.58 to £6.24, with an average of £4.25, and an average rating of 4.7 stars from 16K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
21 | 11.2% | 37.7 6 — 90 | £8.86 £4.17 — £34.99 | 4.7 (119,751 ratings) | ||
4 | 2.1% | 14.1 3 — 99 | £1.69 £0.94 — £2.68 | 4.7 (36,750 ratings) | ||
5 | 2.7% | 32.2 9 — 100 | £4.25 £3.58 — £6.24 | 4.7 (16,084 ratings) | ||
8 | 4.3% | 38.1 14 — 95 | £30.01 £17.08 — £42.67 | 4.6 (53,931 ratings) | ||
HUHuggies | 7 | 3.7% | 53.3 4 — 100 | £8.62 £6.84 — £13.5 | 4.7 (70,037 ratings) | |
3 | 1.6% | 37.8 1 — 98 | £9.42 £3.69 — £16.45 | 4.6 (42,442 ratings) | ||
1 | 0.5% | 2 | £21.53 £20 — £25.64 | 4.8 (27,858 ratings) | ||
6 | 3.2% | 42.8 5 — 99 | £11.86 £8.67 — £25.96 | 4.4 (67,531 ratings) | ||
LILil-lets | 5 | 2.7% | 55.6 4 — 100 | £1.79 £1.16 — £8 | 4.6 (19,082 ratings) | |
12 | 6.4% | 59.2 13 — 100 | £13.96 £3.45 — £23.74 | 4.5 (63,273 ratings) |
Top Products
Below are the leading products in this category, ranked by performance, pricing, and customer feedback. These top Amazon UK bestsellers highlight popular consumer selections and inform brand understanding of successful digital marketplace tactics.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1 | £11.56 £11.33 — £13.65 | 4.7 (30,884 ratings) | |
2 | £21.53 £20 — £25.64 | 4.8 (27,858 ratings) | |
3 | £1.09 £1.07 — £1.28 | 4.7 (25,247 ratings) | |
5.1 4 — 7 | £1.86 £1.54 — £2.63 | 4.6 (3,281 ratings) | |
6.2 5 — 7 | £9.24 £9.08 — £10.9 | 4.7 (12,291 ratings) | |
9.4 8 — 12 | £6.88 £5 — £8.75 | 4.8 (15,567 ratings) | |
8.8 8 — 10 | £9.99 | 4.5 (3,986 ratings) | |
9.7 9 — 11 | £4.02 £3.85 — £6.24 | 4.8 (2,039 ratings) | |
11.3 11 — 13 | £9.77 £9.55 — £9.99 | 4.8 (34,546 ratings) | |
13.2 12 — 17 | £5.06 £4.96 — £6 | 4.7 (11,756 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.