Bestselling Baby Products brands on Amazon UK in May 2025
In May 2025, Amazon UK's bestseller list for the Baby Products category showcased 216 unique products from 84 different brands. Top brands among the bestsellers included Mam (27 products, 12.5% share), Huggies (7 products, 3.2% share), and Johnson's Baby (3 products, 1.4% share). The prices of these bestselling products ranged from £0.94 to £49.95, with an average price of £11.98. Most bestsellers were priced in the £1-£10 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Mam, featuring 27 unique products, offered bestsellers priced from £4.88 to £34.99, with an average price of £10.03. It held a 12.5% share of the bestseller list and garnered an average rating of 4.7 stars from 194K reviews. With a selection of 7 unique products, Huggies's bestsellers ranged in price from £6.84 to £11.25, averaging £8.53. The brand's share of the bestseller list was 3.2%, with an average rating of 4.7 stars based on 70K reviews. Johnson's Baby captured a 1.4% share of the bestseller list with 3 unique products. Its bestsellers had prices ranging from £0.94 to £2.23, with an average of £1.54, and an average rating of 4.7 stars from 35K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
27 | 12.5% | 40.2 6 — 91 | £10.03 £4.88 — £34.99 | 4.7 (193,849 ratings) | ||
HUHuggies | 7 | 3.2% | 48.4 4 — 100 | £8.53 £6.84 — £11.25 | 4.7 (69,734 ratings) | |
3 | 1.4% | 14.6 3 — 99 | £1.54 £0.94 — £2.23 | 4.7 (35,336 ratings) | ||
7 | 3.2% | 38.3 8 — 100 | £4.1 £3.25 — £5.67 | 4.7 (28,270 ratings) | ||
3 | 1.4% | 11.3 1 — 98 | £8.45 £3.69 — £11.37 | 4.7 (30,679 ratings) | ||
8 | 3.7% | 38.7 14 — 97 | £28.98 £16.02 — £42.67 | 4.7 (53,148 ratings) | ||
2 | 0.9% | 35.1 1 — 99 | £19.35 £18.01 — £28.5 | 4.8 (30,055 ratings) | ||
8 | 3.7% | 44.7 5 — 91 | £12.23 £8.67 — £19.31 | 4.3 (97,119 ratings) | ||
LILil-lets | 5 | 2.3% | 49.3 4 — 100 | £2.29 £1.16 — £8 | 4.6 (18,657 ratings) | |
5 | 2.3% | 40.1 11 — 97 | £6.92 £3.75 — £10 | 4.7 (62,005 ratings) |
Top Products
See below for the highest-ranked products in this category, evaluated by performance, pricing, and customer feedback. These top Amazon UK bestsellers indicate popular shopper preferences and guide brands on effective digital shelf strategies.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1.1 1 — 2 | £11 £10.32 — £11.37 | 4.7 (27,846 ratings) | |
1.9 1 — 2 | £19.1 £18.01 — £20 | 4.8 (27,550 ratings) | |
3 | £1.02 £0.98 — £1.07 | 4.7 (25,081 ratings) | |
6.3 5 — 7 | £9.08 | 4.7 (12,143 ratings) | |
4.1 4 — 5 | £2.6 £2.49 — £3.77 | 4.6 (3,035 ratings) | |
9 8 — 11 | £3.56 £3.32 — £4.17 | 4.8 (1,992 ratings) | |
9.3 8 — 11 | £9.99 | 4.5 (3,818 ratings) | |
10.4 7 — 13 | £6 £5 — £7 | 4.8 (16,029 ratings) | |
5.2 5 — 6 | £11.25 | 4.7 (25,995 ratings) | |
12.9 11 — 16 | £7.82 £7.04 — £9.99 | 4.8 (34,363 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.