Bestselling Baby Products brands on Amazon UK in August 2025
In August 2025, Amazon UK's bestseller list for the Baby Products category showcased 204 unique products from 85 different brands. Top brands among the bestsellers included By Amazon (5 products, 2.5% share), Mam (28 products, 13.7% share), and Lil-lets (5 products, 2.5% share). The prices of these bestselling products ranged from £1.28 to £49.95, with an average price of £11.51. Most bestsellers were priced in the £1-£10 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include By Amazon, featuring 5 unique products, offered bestsellers priced from £1.64 to £13.26, with an average price of £9.60. It held a 2.5% share of the bestseller list and garnered an average rating of 4.7 stars from 69K reviews. With a selection of 28 unique products, Mam's bestsellers ranged in price from £4.88 to £21.48, averaging £9.74. The brand's share of the bestseller list was 13.7%, with an average rating of 4.7 stars based on 142K reviews. Lil-lets captured a 2.5% share of the bestseller list with 5 unique products. Its bestsellers had prices ranging from £1.62 to £8.00, with an average of £2.62, and an average rating of 4.6 stars from 24K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
5 | 2.5% | 15.2 1 — 76 | £9.6 £1.64 — £13.26 | 4.7 (68,543 ratings) | ||
28 | 13.7% | 42.1 5 — 93 | £9.74 £4.88 — £21.48 | 4.7 (142,081 ratings) | ||
LILil-lets | 5 | 2.5% | 22.5 7 — 98 | £2.62 £1.62 — £8 | 4.6 (24,436 ratings) | |
11 | 5.4% | 40.2 11 — 100 | £28.36 £8 — £38.99 | 4.7 (62,015 ratings) | ||
5 | 2.5% | 29.9 8 — 100 | £4.43 £3.58 — £6.75 | 4.7 (27,081 ratings) | ||
3 | 1.5% | 27.8 3 — 100 | £1.92 £1.07 — £3 | 4.8 (38,590 ratings) | ||
2 | 1.0% | 31.6 2 — 100 | £24.76 £21.66 — £28.5 | 4.8 (31,525 ratings) | ||
HUHuggies | 8 | 3.9% | 59.3 4 — 100 | £10.15 £7.29 — £13.5 | 4.7 (59,236 ratings) | |
12 | 5.9% | 52.9 13 — 100 | £13.37 £2.87 — £29.99 | 4.5 (66,340 ratings) | ||
1 | 0.5% | 9 7 — 10 | £6.49 £5 — £7 | 4.8 (16,435 ratings) |
Top Products
These are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon UK bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 1.0, and the lowest is 3.0. The highest-rated product has 4.8 stars, while the lowest is 4.7 stars. In terms of pricing, the highest is £24.38, and the lowest is £1.20.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1 | £10.8 £10.29 — £12.34 | 4.7 (31,477 ratings) | |
2 | £24.38 £21.66 — £26.33 | 4.8 (28,840 ratings) | |
3 | £1.2 £1.07 — £1.28 | 4.8 (26,366 ratings) | |
4 | £12.6 £11.25 — £13.5 | 4.7 (26,446 ratings) | |
5.2 5 — 6 | £10.12 £9.08 — £10.9 | 4.7 (12,729 ratings) | |
7.5 7 — 10 | £1.82 £1.62 — £1.95 | 4.7 (866 ratings) | |
8.7 8 — 9 | £4.28 £3.85 — £4.62 | 4.8 (2,215 ratings) | |
9 7 — 10 | £6.49 £5 — £7 | 4.8 (16,435 ratings) | |
5.8 5 — 6 | £5.65 £4.88 — £5.99 | 4.8 (30,893 ratings) | |
12.8 10 — 20 | £9.1 £8.75 — £9.99 | 4.8 (33,438 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.