Bestselling Beauty brands on Amazon UK in June 2025
In June 2025, Amazon UK's bestseller list for the Beauty category showcased 175 unique products from 81 different brands. Top brands among the bestsellers included Cerave (9 products, 5.1% share), Nivea (18 products, 10.3% share), and Maybelline (6 products, 3.4% share). The prices of these bestselling products ranged from £0.75 to £47.03, with an average price of £7.54. Most bestsellers were priced in the £1-£10 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Cerave, featuring 9 unique products, offered bestsellers priced from £8.95 to £16.95, with an average price of £10.65. It held a 5.1% share of the bestseller list and garnered an average rating of 4.6 stars from 291K reviews. With a selection of 18 unique products, Nivea's bestsellers ranged in price from £0.62 to £8.00, averaging £3.96. The brand's share of the bestseller list was 10.3%, with an average rating of 4.6 stars based on 126K reviews. Maybelline captured a 3.4% share of the bestseller list with 6 unique products. Its bestsellers had prices ranging from £5.61 to £8.44, with an average of £6.48, and an average rating of 4.3 stars from 209K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
9 | 5.1% | 35.3 2 — 100 | £10.65 £8.95 — £16.95 | 4.6 (291,431 ratings) | ||
NINivea | 18 | 10.3% | 46.3 1 — 100 | £3.96 £0.62 — £8 | 4.6 (125,549 ratings) | |
6 | 3.4% | 31.6 1 — 98 | £6.48 £5.61 — £8.44 | 4.3 (209,349 ratings) | ||
9 | 5.1% | 44.6 1 — 98 | £5.43 £1.87 — £8.65 | 4.5 (94,973 ratings) | ||
6 | 3.4% | 49.8 10 — 100 | £4.35 £2.46 — £7.5 | 4.4 (150,943 ratings) | ||
E.E.l.f. | 8 | 4.6% | 46.1 15 — 100 | £4.91 £2 — £8.9 | 4.4 (220,616 ratings) | |
1 | 0.6% | 3.3 1 — 6 | £5.59 £4.42 — £6.99 | 4.4 (40,240 ratings) | ||
EYEylure | 1 | 0.6% | 4.3 3 — 10 | £6.06 £5.31 — £7 | 4.4 (54,790 ratings) | |
2 | 1.1% | 44 4 — 100 | £7.43 £6.94 — £7.69 | 4.4 (27,077 ratings) | ||
CLClairol | 4 | 2.3% | 30 6 — 71 | £5.16 £4.23 — £6.99 | 4.5 (56,673 ratings) |
Top Products
See below for the highest-ranked products in this category, evaluated by performance, pricing, and customer feedback. These top Amazon UK bestsellers indicate popular shopper preferences and guide brands on effective digital shelf strategies.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1.7 1 — 5 | £6.89 £6.53 — £7.99 | 4.3 (31,104 ratings) | |
3.3 1 — 6 | £5.59 £4.42 — £6.99 | 4.4 (40,240 ratings) | |
4.3 3 — 10 | £6.06 £5.31 — £7 | 4.4 (54,790 ratings) | |
6.2 1 — 14 | £5.16 £4.16 — £5.42 | 4.7 (21,205 ratings) | |
6.4 4 — 10 | £7.69 | 4.4 (20,567 ratings) | |
8 4 — 15 | £7.56 £6.12 — £9 | 4.5 (29,841 ratings) | |
8.8 4 — 14 | £4.67 £4.57 — £5.48 | 4.4 (14,014 ratings) | |
10.7 7 — 14 | £9.16 £8.95 — £9.36 | 4.6 (31,906 ratings) | |
12.8 10 — 18 | £3.26 £2.83 — £3.7 | 4.5 (49,754 ratings) | |
15 4 — 31 | £9.77 £9.57 — £11.5 | 4.3 (19,308 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.