Bestselling Beauty brands on Amazon UK in March 2025
In March 2025, Amazon UK's bestseller list for the Beauty category showcased 215 unique products from 106 different brands. Top brands among the bestsellers included Maybelline (5 products, 2.3% share), Cerave (10 products, 4.7% share), and Garnier (8 products, 3.7% share). The prices of these bestselling products ranged from £0.83 to £43.99, with an average price of £7.07. Most bestsellers were priced in the £1-£10 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Maybelline, featuring 5 unique products, offered bestsellers priced from £5.56 to £8.33, with an average price of £6.44. It held a 2.3% share of the bestseller list and garnered an average rating of 4.4 stars from 350K reviews. With a selection of 10 unique products, Cerave's bestsellers ranged in price from £7.42 to £14.12, averaging £9.79. The brand's share of the bestseller list was 4.7%, with an average rating of 4.6 stars based on 409K reviews. Garnier captured a 3.7% share of the bestseller list with 8 unique products. Its bestsellers had prices ranging from £2.07 to £8.66, with an average of £5.62, and an average rating of 4.5 stars from 133K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
5 | 2.3% | 16.2 1 — 75 | £6.44 £5.56 — £8.33 | 4.4 (349,915 ratings) | ||
10 | 4.7% | 40.3 5 — 100 | £9.79 £7.42 — £14.12 | 4.6 (408,873 ratings) | ||
8 | 3.7% | 49.3 3 — 100 | £5.62 £2.07 — £8.66 | 4.5 (132,974 ratings) | ||
NINivea | 10 | 4.7% | 43.6 6 — 100 | £3.99 £1 — £7.29 | 4.6 (84,526 ratings) | |
7 | 3.3% | 44.2 13 — 94 | £4.05 £1.99 — £7.8 | 4.4 (171,655 ratings) | ||
5 | 2.3% | 33.8 7 — 100 | £5.14 £2.02 — £9.15 | 4.6 (78,281 ratings) | ||
1 | 0.5% | 3.7 2 — 9 | £5.08 £4.66 — £5.82 | 4.4 (39,875 ratings) | ||
EYEylure | 1 | 0.5% | 4.8 3 — 7 | £5.32 £4.41 — £6.25 | 4.4 (53,981 ratings) | |
1 | 0.5% | 7 2 — 27 | £6.56 £6.12 — £7 | 4.6 (29,455 ratings) | ||
E.E.l.f. | 12 | 5.6% | 52.7 16 — 99 | £4.65 £2.29 — £9 | 4.3 (244,065 ratings) |
Top Products
Below are the highest-ranked products in this category, based on their performance, pricing, and customer feedback. These top Amazon UK bestsellers represent the most popular choices among shoppers and help brands identify what's working on the digital shelf.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1.5 1 — 15 | £7.15 £6.77 — £8.33 | 4.3 (81,067 ratings) | |
3.7 2 — 9 | £5.08 £4.66 — £5.82 | 4.4 (39,875 ratings) | |
4.8 3 — 7 | £5.32 £4.41 — £6.25 | 4.4 (53,981 ratings) | |
5.6 3 — 9 | £5.03 £4.99 — £5.99 | 4.7 (27,860 ratings) | |
7 2 — 27 | £6.56 £6.12 — £7 | 4.6 (29,455 ratings) | |
9.1 5 — 13 | £9.19 £8.61 — £10.33 | 4.6 (18,418 ratings) | |
11.8 7 — 22 | £7.73 £7.45 — £8 | 4.6 (25,336 ratings) | |
9.6 6 — 15 | £6.22 £6.07 — £7.29 | 4.4 (20,782 ratings) | |
15.9 2 — 75 | £6.32 £5.56 — £7.83 | 4.4 (68,473 ratings) | |
13.8 7 — 25 | £4.82 £4.57 — £5.49 | 4.5 (21,029 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.