Bestselling Beauty brands on Amazon UK in October 2025
In October 2025, Amazon UK's bestseller list for the Beauty category showcased 240 unique products from 108 different brands. Top brands among the bestsellers included Maybelline (4 products, 1.7% share), Cerave (9 products, 3.8% share), and L'Oréal Paris (18 products, 7.5% share). The prices of these bestselling products ranged from £1.00 to £139.00, with an average price of £8.35. Most bestsellers were priced in the £1-£20 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Maybelline, featuring 4 unique products, offered bestsellers priced from £5.03 to £7.95, with an average price of £6.68. It held a 1.7% share of the bestseller list and garnered an average rating of 4.4 stars from 237K reviews. With a selection of 9 unique products, Cerave's bestsellers ranged in price from £7.10 to £17.48, averaging £11.08. The brand's share of the bestseller list was 3.8%, with an average rating of 4.6 stars based on 359K reviews. L'Oréal Paris captured a 7.5% share of the bestseller list with 18 unique products. Its bestsellers had prices ranging from £1.32 to £16.00, with an average of £7.83, and an average rating of 4.4 stars from 222K reviews.
Top Products
Listed here are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon UK bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 1.1, and the lowest is 5.6. The highest-rated product has 4.7 stars, while the lowest is 4.3 stars. In terms of pricing, the highest is £7.33, and the lowest is £5.59.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1.1 1 — 2 | £7.33 £6.39 — £7.95 | 4.3 (65,530 ratings) | ||
4.1 1 — 12 | £5.59 £4.45 — £6.48 | 4.7 (25,905 ratings) | ||
5.6 3 — 9 | £6.36 £5.03 — £6.98 | 4.4 (64,970 ratings) | ||
5.8 2 — 12 | £10 £8.96 — £10.15 | 4.6 (24,348 ratings) | ||
4.1 2 — 8 | £10.75 £7.39 — £12.99 | 4.6 (31,058 ratings) | ||
7.1 4 — 19 | £6.94 £5.94 — £6.99 | 4.4 (40,843 ratings) | ||
8.6 3 — 46 | £5.46 £5.19 — £5.48 | 4.4 (14,207 ratings) | ||
8.6 2 — 22 | £5.86 £4.9 — £7.49 | 4.4 (55,651 ratings) | ||
11.5 6 — 20 | £8.94 £7.73 — £9.4 | 4.6 (51,316 ratings) | ||
18.1 2 — 54 | £14.34 £12.4 — £15.5 | 4.3 (23,766 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.