Bestselling Beauty brands on Amazon UK in January 2026
In January 2026, Amazon UK's bestseller list for the Beauty category showcased 191 unique products from 87 different brands. Top brands among the bestsellers included Maybelline (5 products, 2.6% share), Garnier (5 products, 2.6% share), and Cerave (9 products, 4.7% share). The prices of these bestselling products ranged from £1.00 to £41.98, with an average price of £7.81. Most bestsellers were priced in the £1.00-£10.00 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Maybelline, featuring 5 unique products, offered bestsellers priced from £5.32 to £9.33, with an average price of £7.39. It held a 2.6% share of the bestseller list and garnered an average rating of 4.3 stars from 200K reviews. With a selection of 5 unique products, Garnier's bestsellers ranged in price from £4.48 to £9.38, averaging £7.11. The brand's share of the bestseller list was 2.6%, with an average rating of 4.6 stars based on 149K reviews. Cerave captured a 4.7% share of the bestseller list with 9 unique products. Its bestsellers had prices ranging from £8.33 to £18.49, with an average of £12.83, and an average rating of 4.6 stars from 383K reviews.
Top Products
The highest-rated product has 4.8 stars, while the lowest has 3.8 stars. In terms of pricing, the most expensive product is £49.11, and the least expensive is £1.00.
Listed below are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon UK bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 1.2, and the lowest is 11.9. The highest-rated product has 4.7 stars, while the lowest is 4.3 stars. In terms of pricing, the highest is £17.28, and the lowest is £4.74.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
1.2 1 — 2 | £8.26 £7.39 — £8.98 | 4.3 (73,159 ratings) | ||
4.5 3 — 6 | £4.74 £4.6 — £5.48 | 4.4 (14,410 ratings) | ||
2.6 2 — 3 | £7.53 £7.12 — £8.37 | 4.6 (31,713 ratings) | ||
5.7 1 — 12 | £11.8 £10 — £13.7 | 4.4 (29,047 ratings) | ||
5.9 3 — 7 | £6.46 £5.32 — £7.49 | 4.4 (65,863 ratings) | ||
4.6 2 — 14 | £5 | 4.7 (24,793 ratings) | ||
9.1 1 — 28 | £17.28 £13 — £24 | 4.6 (21,100 ratings) | ||
8.3 7 — 10 | £6.99 | 4.4 (41,269 ratings) | ||
11.9 4 — 22 | £5.82 £5.65 — £5.99 | 4.7 (45,643 ratings) | ||
11.6 9 — 14 | £7.45 £6.95 — £7.9 | 4.4 (56,310 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.
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