Bestselling Beauty brands on Amazon UK in April 2025
In April 2025, Amazon UK's bestseller list for the Beauty category showcased 231 unique products from 97 different brands. Top brands among the bestsellers included Maybelline (5 products, 2.2% share), Cerave (10 products, 4.3% share), and Nivea (12 products, 5.2% share). The prices of these bestselling products ranged from £1.00 to £49.99, with an average price of £7.47. Most bestsellers were priced in the £1-£10 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Maybelline, featuring 5 unique products, offered bestsellers priced from £5.27 to £8.98, with an average price of £6.39. It held a 2.2% share of the bestseller list and garnered an average rating of 4.4 stars from 230K reviews. With a selection of 10 unique products, Cerave's bestsellers ranged in price from £7.40 to £13.87, averaging £9.47. The brand's share of the bestseller list was 4.3%, with an average rating of 4.6 stars based on 384K reviews. Nivea captured a 5.2% share of the bestseller list with 12 unique products. Its bestsellers had prices ranging from £1.00 to £8.80, with an average of £4.34, and an average rating of 4.6 stars from 73K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
5 | 2.2% | 13.4 1 — 72 | £6.39 £5.27 — £8.98 | 4.4 (229,924 ratings) | ||
10 | 4.3% | 37.5 5 — 100 | £9.47 £7.4 — £13.87 | 4.6 (383,940 ratings) | ||
NINivea | 12 | 5.2% | 41.1 11 — 99 | £4.34 £1 — £8.8 | 4.6 (73,257 ratings) | |
14 | 6.1% | 49.2 2 — 100 | £5.61 £2.48 — £9.99 | 4.5 (230,153 ratings) | ||
1 | 0.4% | 2.6 2 — 5 | £7.01 £7 — £7.01 | 4.6 (29,553 ratings) | ||
8 | 3.5% | 52.7 10 — 100 | £4.37 £2.39 — £7.6 | 4.4 (192,181 ratings) | ||
1 | 0.4% | 4 2 — 7 | £4.71 £4.66 — £5.59 | 4.4 (40,016 ratings) | ||
EYEylure | 1 | 0.4% | 4.4 2 — 7 | £5.39 £5.24 — £6.42 | 4.4 (54,219 ratings) | |
CLClairol | 4 | 1.7% | 31.7 6 — 86 | £5.29 £4.98 — £6.48 | 4.5 (60,874 ratings) | |
E.E.l.f. | 12 | 5.2% | 53.5 17 — 100 | £4.62 £2 — £9.14 | 4.3 (293,970 ratings) |
Top Products
See below for the highest-ranked products in this category, evaluated by performance, pricing, and customer feedback. These top Amazon UK bestsellers indicate popular shopper preferences and guide brands on effective digital shelf strategies.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1 | £7.14 £6.71 — £8.98 | 4.3 (83,455 ratings) | |
2.6 2 — 5 | £7.01 £7 — £7.01 | 4.6 (29,553 ratings) | |
4 2 — 7 | £4.71 £4.66 — £5.59 | 4.4 (40,016 ratings) | |
4.4 2 — 7 | £5.39 £5.24 — £6.42 | 4.4 (54,219 ratings) | |
5.3 2 — 22 | £5.11 £4.57 — £5.99 | 4.7 (28,092 ratings) | |
11.1 3 — 47 | £6.23 £5.27 — £7 | 4.4 (62,840 ratings) | |
8.9 7 — 12 | £10.86 £8.74 — £11.24 | 4.7 (51,022 ratings) | |
9.8 6 — 16 | £7 | 4.4 (20,455 ratings) | |
17.6 5 — 66 | £10.39 £9.58 — £12.37 | 4.6 (20,140 ratings) | |
10.1 6 — 15 | £5.04 £4.98 — £5.98 | 4.5 (20,926 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.