Bestselling Beauty brands on Amazon UK in August 2025
In August 2025, Amazon UK's bestseller list for the Beauty category showcased 173 unique products from 80 different brands. Top brands among the bestsellers included Maybelline (5 products, 2.9% share), Cerave (8 products, 4.6% share), and Nivea (12 products, 6.9% share). The prices of these bestselling products ranged from £1.00 to £48.99, with an average price of £6.98. Most bestsellers were priced in the £1-£10 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Maybelline, featuring 5 unique products, offered bestsellers priced from £5.29 to £8.25, with an average price of £6.75. It held a 2.9% share of the bestseller list and garnered an average rating of 4.4 stars from 179K reviews. With a selection of 8 unique products, Cerave's bestsellers ranged in price from £7.80 to £14.00, averaging £10.67. The brand's share of the bestseller list was 4.6%, with an average rating of 4.6 stars based on 244K reviews. Nivea captured a 6.9% share of the bestseller list with 12 unique products. Its bestsellers had prices ranging from £1.38 to £7.90, with an average of £4.41, and an average rating of 4.6 stars from 118K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
5 | 2.9% | 30.6 1 — 95 | £6.75 £5.29 — £8.25 | 4.4 (179,212 ratings) | ||
8 | 4.6% | 29.8 7 — 100 | £10.67 £7.8 — £14 | 4.6 (243,564 ratings) | ||
NINivea | 12 | 6.9% | 38.7 9 — 99 | £4.41 £1.38 — £7.9 | 4.6 (118,312 ratings) | |
5 | 2.9% | 26.4 2 — 98 | £6.33 £4.48 — £8.64 | 4.5 (85,885 ratings) | ||
8 | 4.6% | 53.9 8 — 99 | £4.5 £2.33 — £7.5 | 4.4 (181,800 ratings) | ||
2 | 1.2% | 2.6 2 — 5 | £6.11 £4.66 — £8.66 | 4.4 (81,073 ratings) | ||
1 | 0.6% | 4.2 2 — 7 | £7.03 £6.54 — £7.1 | 4.6 (30,438 ratings) | ||
LILive | 2 | 1.2% | 16.4 4 — 97 | £5.33 £5.17 — £5.48 | 4.3 (21,037 ratings) | |
EYEylure | 1 | 0.6% | 5.4 3 — 9 | £6.3 £5.11 — £7.5 | 4.4 (55,232 ratings) | |
3 | 1.7% | 41.6 6 — 94 | £7.06 £5 — £8.67 | 4.4 (48,088 ratings) |
Top Products
Listed here are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon UK bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 1.0, and the lowest is 4.8. The highest-rated product has 4.6 stars, while the lowest is 4.3 stars. In terms of pricing, the highest is £7.19, and the lowest is £5.29.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1 1 — 2 | £7.19 £6.58 — £8.25 | 4.3 (50,826 ratings) | |
4.2 2 — 7 | £7.03 £6.54 — £7.1 | 4.6 (30,438 ratings) | |
4.8 4 — 6 | £5.29 £5.17 — £5.48 | 4.4 (13,699 ratings) | |
5.4 3 — 9 | £6.3 £5.11 — £7.5 | 4.4 (55,232 ratings) | |
6.1 2 — 10 | £5.18 £4.49 — £6.48 | 4.7 (21,681 ratings) | |
6.5 2 — 10 | £6.33 £5.29 — £8.03 | 4.4 (64,331 ratings) | |
2.1 2 — 3 | £8.66 | 4.4 (40,512 ratings) | |
10.6 7 — 13 | £10.6 £9.24 — £11.6 | 4.6 (22,436 ratings) | |
12.7 8 — 15 | £11.03 £10 — £12.95 | 4.7 (51,985 ratings) | |
13.1 8 — 19 | £3.5 £2.96 — £3.7 | 4.5 (50,397 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.