Bestselling Beauty brands on Amazon UK in July 2025
In July 2025, Amazon UK's bestseller list for the Beauty category showcased 198 unique products from 84 different brands. Top brands among the bestsellers included Nivea (16 products, 8.1% share), Maybelline (7 products, 3.5% share), and Cerave (9 products, 4.5% share). The prices of these bestselling products ranged from £1.20 to £43.99, with an average price of £7.52. Most bestsellers were priced in the £1-£10 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Nivea, featuring 16 unique products, offered bestsellers priced from £1.00 to £8.00, with an average price of £4.11. It held a 8.1% share of the bestseller list and garnered an average rating of 4.6 stars from 138K reviews. With a selection of 7 unique products, Maybelline's bestsellers ranged in price from £5.13 to £8.79, averaging £6.30. The brand's share of the bestseller list was 3.5%, with an average rating of 4.3 stars based on 261K reviews. Cerave captured a 4.5% share of the bestseller list with 9 unique products. Its bestsellers had prices ranging from £8.67 to £16.95, with an average of £10.63, and an average rating of 4.6 stars from 277K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
NINivea | 16 | 8.1% | 44.8 3 — 100 | £4.11 £1 — £8 | 4.6 (138,009 ratings) | |
7 | 3.5% | 24.2 1 — 99 | £6.3 £5.13 — £8.79 | 4.3 (260,572 ratings) | ||
9 | 4.5% | 39.8 6 — 99 | £10.63 £8.67 — £16.95 | 4.6 (277,040 ratings) | ||
9 | 4.5% | 38.4 1 — 100 | £6.19 £2.07 — £8.65 | 4.5 (100,533 ratings) | ||
2 | 1.0% | 7.1 2 — 30 | £7.53 £5.82 — £8.66 | 4.4 (80,638 ratings) | ||
EYEylure | 1 | 0.5% | 6.2 3 — 16 | £5.79 £4.58 — £6.25 | 4.4 (55,043 ratings) | |
7 | 3.5% | 54.3 8 — 100 | £3.9 £2.46 — £6.25 | 4.4 (178,101 ratings) | ||
3 | 1.5% | 40.3 5 — 100 | £6.42 £5 — £8.67 | 4.4 (47,857 ratings) | ||
2 | 1.0% | 18.4 4 — 95 | £8.45 £6.12 — £10.56 | 4.6 (30,177 ratings) | ||
LILive | 2 | 1.0% | 25.2 3 — 80 | £5.25 £4.57 — £5.48 | 4.2 (21,113 ratings) |
Top Products
These are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon UK bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 1.2, and the lowest is 7.3. The highest-rated product has 4.7 stars, while the lowest is 4.2 stars. In terms of pricing, the highest is £6.48, and the lowest is £5.78.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1.2 1 — 3 | £6.48 £5.99 — £7.7 | 4.2 (51,421 ratings) | |
7.3 2 — 80 | £5.92 £5.27 — £6.87 | 4.4 (63,971 ratings) | |
5.7 2 — 10 | £5.78 £5.08 — £6.48 | 4.7 (21,427 ratings) | |
6.2 3 — 16 | £5.79 £4.58 — £6.25 | 4.4 (55,043 ratings) | |
7.4 2 — 30 | £8.66 | 4.4 (40,384 ratings) | |
7.5 3 — 14 | £6.94 £6.87 — £7 | 4.6 (15,751 ratings) | |
15.3 1 — 76 | £7.99 £7.33 — £8.64 | 4.4 (5,843 ratings) | |
13.7 4 — 53 | £6.33 £6.12 — £6.54 | 4.5 (29,980 ratings) | |
11.8 3 — 42 | £5.48 | 4.4 (13,520 ratings) | |
14.4 12 — 19 | £9.16 £8.95 — £9.36 | 4.6 (32,251 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.