Bestselling Fashion brands on Amazon UK in May 2025
In May 2025, Amazon UK's bestseller list for the Fashion category showcased 454 unique products from 189 different brands. Top brands among the bestsellers included Crocs (18 products, 4.0% share), Fruit Of The Loom (19 products, 4.2% share), and Vsudo (4 products, 0.9% share). The prices of these bestselling products ranged from £1.09 to £60.00, with an average price of £14.98. Most bestsellers were priced in the £1-£10 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Crocs, featuring 18 unique products, offered bestsellers priced from £9.88 to £34.99, with an average price of £22.52. It held a 4.0% share of the bestseller list and garnered an average rating of 4.6 stars from 1.1M reviews. With a selection of 19 unique products, Fruit Of The Loom's bestsellers ranged in price from £2.79 to £14.14, averaging £7.54. The brand's share of the bestseller list was 4.2%, with an average rating of 4.4 stars based on 384K reviews. Vsudo captured a 0.9% share of the bestseller list with 4 unique products. Its bestsellers had prices ranging from £3.32 to £3.99, with an average of £3.86, and an average rating of 4.4 stars from 44K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
18 | 4.0% | 14.1 1 — 89 | £22.52 £9.88 — £34.99 | 4.6 (1,091,934 ratings) | ||
19 | 4.2% | 41.9 1 — 99 | £7.54 £2.79 — £14.14 | 4.4 (383,836 ratings) | ||
4 | 0.9% | 26.8 3 — 86 | £3.86 £3.32 — £3.99 | 4.4 (43,614 ratings) | ||
4 | 0.9% | 27.7 2 — 96 | £7.87 £5.82 — £9.99 | 4.4 (163,816 ratings) | ||
5 | 1.1% | 30.3 7 — 75 | £25.21 £21.24 — £28 | 4.5 (171,251 ratings) | ||
NINike | 9 | 2.0% | 36.8 4 — 99 | £15.15 £8.25 — £22.98 | 4.5 (170,217 ratings) | |
3 | 0.7% | 7 4 — 10 | £15.04 £13.16 — £15.79 | 4.4 (50,057 ratings) | ||
1 | 0.2% | 8.6 4 — 16 | £9.41 £9.4 — £9.41 | 4.6 (49,379 ratings) | ||
7 | 1.5% | 9.6 7 — 19 | £7.86 £6.66 — £7.99 | 4.2 (275,789 ratings) | ||
1 | 0.2% | 12.8 7 — 23 | £16.05 £14.16 — £16.99 | 4.3 (35,843 ratings) |
Top Products
Below are the leading products in this category, ranked by performance, pricing, and customer feedback. These top Amazon UK bestsellers highlight popular consumer selections and inform brand understanding of successful digital marketplace tactics.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
1.4 1 — 4 | £2.85 £2.79 — £3.38 | 4.4 (8,624 ratings) | |
3.9 3 — 5 | £3.77 £3.32 — £3.99 | 4.4 (13,731 ratings) | |
5.5 2 — 15 | £9.43 £8.32 — £9.99 | 4.3 (73,375 ratings) | |
8.6 4 — 16 | £9.41 £9.4 — £9.41 | 4.6 (49,379 ratings) | |
2.8 1 — 4 | £24.23 £23.75 — £28.5 | 4.7 (454,502 ratings) | |
12.8 7 — 23 | £16.05 £14.16 — £16.99 | 4.3 (35,843 ratings) | |
12.3 7 — 21 | £25.29 £25 — £27 | 4.6 (33,237 ratings) | |
2.1 1 — 3 | £28.46 £25.19 — £34.99 | 4.7 (53,353 ratings) | |
18.8 5 — 54 | £18.82 £16.99 — £22.49 | 4.7 (731 ratings) | |
17.6 12 — 26 | £3.77 £3.32 — £3.99 | 4.4 (10,629 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.