Bestselling Fashion brands on Amazon UK in June 2025
In June 2025, Amazon UK's bestseller list for the Fashion category showcased 329 unique products from 152 different brands. Top brands among the bestsellers included Fruit Of The Loom (23 products, 7.0% share), Vsudo (4 products, 1.2% share), and Crocs (10 products, 3.0% share). The prices of these bestselling products ranged from £2.49 to £56.00, with an average price of £14.13. Most bestsellers were priced in the £2-£10 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Fruit Of The Loom, featuring 23 unique products, offered bestsellers priced from £2.71 to £15.00, with an average price of £6.70. It held a 7.0% share of the bestseller list and garnered an average rating of 4.4 stars from 290K reviews. With a selection of 4 unique products, Vsudo's bestsellers ranged in price from £3.99 to £3.99, averaging £3.99. The brand's share of the bestseller list was 1.2%, with an average rating of 4.4 stars based on 45K reviews. Crocs captured a 3.0% share of the bestseller list with 10 unique products. Its bestsellers had prices ranging from £14.60 to £35.00, with an average of £27.95, and an average rating of 4.7 stars from 1.2M reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
23 | 7.0% | 38.7 1 — 100 | £6.7 £2.71 — £15 | 4.4 (289,649 ratings) | ||
4 | 1.2% | 29.2 2 — 95 | £3.99 | 4.4 (44,971 ratings) | ||
10 | 3.0% | 13.7 2 — 98 | £27.95 £14.6 — £35 | 4.7 (1,244,644 ratings) | ||
NINike | 5 | 1.5% | 28.5 8 — 92 | £16.06 £8.87 — £22.98 | 4.5 (120,037 ratings) | |
4 | 1.2% | 27.4 7 — 66 | £26.64 £25 — £28 | 4.5 (139,580 ratings) | ||
ADAdidas | 13 | 4.0% | 40.8 2 — 100 | £15.84 £6.25 — £32.44 | 4.6 (144,537 ratings) | |
4 | 1.2% | 36.7 2 — 100 | £9.17 £7.26 — £9.99 | 4.4 (162,072 ratings) | ||
3 | 0.9% | 5.7 4 — 8 | £14.68 | 4.4 (50,964 ratings) | ||
1 | 0.3% | 7.3 4 — 14 | £9.7 £9.4 — £9.99 | 4.6 (49,768 ratings) | ||
3 | 0.9% | 9.8 3 — 29 | £8.23 £7.5 — £9.99 | 4.4 (4,402 ratings) |
Top Products
See below for the highest-ranked products in this category, evaluated by performance, pricing, and customer feedback. These top Amazon UK bestsellers indicate popular shopper preferences and guide brands on effective digital shelf strategies.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
2.8 2 — 4 | £3.99 | 4.4 (14,208 ratings) | |
4.4 2 — 12 | £9.99 | 4.3 (74,393 ratings) | |
7.3 4 — 14 | £9.7 £9.4 — £9.99 | 4.6 (49,768 ratings) | |
1 | £2.86 £2.71 — £3.68 | 4.4 (8,869 ratings) | |
11.1 7 — 18 | £26 £25 — £28 | 4.6 (34,676 ratings) | |
12.5 7 — 23 | £16.99 | 4.3 (36,579 ratings) | |
5.8 2 — 10 | £27 | 4.7 (40,551 ratings) | |
15 8 — 25 | £10.71 £9.08 — £12.79 | 4.5 (24,443 ratings) | |
17.8 4 — 91 | £4.11 £3.25 — £4.29 | 4.5 (10,878 ratings) | |
18.3 10 — 38 | £7.79 £7.59 — £7.99 | 4.1 (38,843 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.