Bestselling Fashion brands on Amazon UK in October 2025
In October 2025, Amazon UK's bestseller list for the Fashion category showcased 457 unique products from 174 different brands. Top brands among the bestsellers included Adidas (31 products, 6.8% share), Calvin Klein (5 products, 1.1% share), and Vsudo (3 products, 0.7% share). The prices of these bestselling products ranged from £2.58 to £76.48, with an average price of £14.34. Most bestsellers were priced in the £10-£20 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Adidas, featuring 31 unique products, offered bestsellers priced from £5.25 to £56.99, with an average price of £17.64. It held a 6.8% share of the bestseller list and garnered an average rating of 4.5 stars from 307K reviews. With a selection of 5 unique products, Calvin Klein's bestsellers ranged in price from £22.87 to £30.00, averaging £28.31. The brand's share of the bestseller list was 1.1%, with an average rating of 4.5 stars based on 158K reviews. Vsudo captured a 0.7% share of the bestseller list with 3 unique products. Its bestsellers had prices ranging from £3.99 to £3.99, with an average of £3.99, and an average rating of 4.4 stars from 35K reviews.
Top Products
Listed here are the top products in the category, evaluated by performance, price, and customer reviews. These Amazon UK bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 3.3, and the lowest is 7.1. The highest-rated product has 4.6 stars, while the lowest is 4.4 stars. In terms of pricing, the highest is £28.62, and the lowest is £3.70.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
5.1 1 — 18 | £28.62 £22.87 — £29 | 4.6 (54,740 ratings) | ||
3.3 1 — 7 | £3.7 £3.55 — £3.99 | 4.4 (10,630 ratings) | ||
7.1 3 — 10 | £13.34 £12.75 — £14.21 | 4.4 (18,474 ratings) | ||
8.2 3 — 17 | £3.99 | 4.5 (16,045 ratings) | ||
10.6 5 — 20 | £12 | 4.5 (7,290 ratings) | ||
4.4 1 — 9 | £9.66 £7.19 — £9.99 | 4.4 (77,778 ratings) | ||
12.1 6 — 24 | £11.97 £11.39 — £11.99 | 4.4 (1,773 ratings) | ||
16.5 3 — 85 | £14.87 £13.99 — £14.99 | 4.2 (517 ratings) | ||
21.4 10 — 45 | £3.99 | 4.4 (12,117 ratings) | ||
16.4 8 — 41 | £7.39 £6.99 — £7.5 | 4.4 (7,641 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.