Bestselling Fashion brands on Amazon UK in August 2025
In August 2025, Amazon UK's bestseller list for the Fashion category showcased 415 unique products from 172 different brands. Top brands among the bestsellers included Adidas (30 products, 7.2% share), Fruit Of The Loom (7 products, 1.7% share), and Crocs (15 products, 3.6% share). The prices of these bestselling products ranged from £1.89 to £58.99, with an average price of £14.79. Most bestsellers were priced in the £10-£20 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Adidas, featuring 30 unique products, offered bestsellers priced from £7.00 to £45.00, with an average price of £19.64. It held a 7.2% share of the bestseller list and garnered an average rating of 4.5 stars from 228K reviews. With a selection of 7 unique products, Fruit Of The Loom's bestsellers ranged in price from £2.67 to £13.77, averaging £8.22. The brand's share of the bestseller list was 1.7%, with an average rating of 4.4 stars based on 191K reviews. Crocs captured a 3.6% share of the bestseller list with 15 unique products. Its bestsellers had prices ranging from £13.10 to £35.99, with an average of £22.79, and an average rating of 4.6 stars from 831K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
ADAdidas | 30 | 7.2% | 31.2 2 — 100 | £19.64 £7 — £45 | 4.5 (227,651 ratings) | |
7 | 1.7% | 33.6 1 — 89 | £8.22 £2.67 — £13.77 | 4.4 (190,572 ratings) | ||
15 | 3.6% | 34.5 1 — 99 | £22.79 £13.1 — £35.99 | 4.6 (831,400 ratings) | ||
4 | 1.0% | 31.3 2 — 100 | £3.99 | 4.5 (47,822 ratings) | ||
4 | 1.0% | 6.3 4 — 11 | £14.39 £14.21 — £15.79 | 4.4 (70,845 ratings) | ||
2 | 0.5% | 10.7 2 — 75 | £7.26 £6.99 — £8.07 | 4.4 (3,747 ratings) | ||
4 | 1.0% | 37.6 3 — 99 | £7.81 £6.99 — £9.99 | 4.4 (167,045 ratings) | ||
1 | 0.2% | 7.8 4 — 21 | £9.59 £9.39 — £9.99 | 4.6 (50,846 ratings) | ||
9 | 2.2% | 35.3 12 — 100 | £27.67 £25 — £30.95 | 4.5 (252,619 ratings) | ||
1 | 0.2% | 11.2 5 — 21 | £17.99 £16.99 — £19.99 | 4.3 (38,414 ratings) |
Top Products
These are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon UK bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 2.9, and the lowest is 10.7. The highest-rated product has 4.5 stars, while the lowest is 4.4 stars. In terms of pricing, the highest is £6.99, and the lowest is £3.04.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
2.9 1 — 7 | £3.04 £2.67 — £3.7 | 4.4 (9,477 ratings) | |
4.2 2 — 7 | £3.99 | 4.5 (15,063 ratings) | |
10.7 2 — 75 | £6.99 | 4.4 (1,938 ratings) | |
7.8 4 — 21 | £9.59 £9.39 — £9.99 | 4.6 (50,846 ratings) | |
8.6 3 — 14 | £8.38 £7.57 — £9.99 | 4.3 (75,995 ratings) | |
11.2 5 — 21 | £17.99 £16.99 — £19.99 | 4.3 (38,414 ratings) | |
5.2 2 — 11 | £20.78 £19.99 — £23 | 4.6 (4,715 ratings) | |
2.4 1 — 9 | £23.27 | 4.7 (45,126 ratings) | |
11 2 — 31 | £20.85 £19.99 — £23 | 4.6 (3,749 ratings) | |
1.2 1 — 2 | £22.6 | 4.7 (45,511 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.