Bestselling Fashion brands on Amazon UK in April 2025
In April 2025, Amazon UK's bestseller list for the Fashion category showcased 467 unique products from 182 different brands. Top brands among the bestsellers included Crocs (28 products, 6.0% share), Vsudo (9 products, 1.9% share), and Fruit Of The Loom (10 products, 2.1% share). The prices of these bestselling products ranged from £2.09 to £54.95, with an average price of £14.50. Most bestsellers were priced in the £10-£20 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Crocs, featuring 28 unique products, offered bestsellers priced from £10.68 to £39.97, with an average price of £24.15. It held a 6.0% share of the bestseller list and garnered an average rating of 4.6 stars from 2.9M reviews. With a selection of 9 unique products, Vsudo's bestsellers ranged in price from £3.24 to £4.05, averaging £3.41. The brand's share of the bestseller list was 1.9%, with an average rating of 4.5 stars based on 59K reviews. Fruit Of The Loom captured a 2.1% share of the bestseller list with 10 unique products. Its bestsellers had prices ranging from £2.82 to £14.14, with an average of £9.30, and an average rating of 4.3 stars from 243K reviews.
| Brand | Products | Share | Average Rank | Average Price | Rating | Report |
|---|---|---|---|---|---|---|
28 | 6.0% | 21 1 — 97 | £24.15 £10.68 — £39.97 | 4.6 (2,928,953 ratings) | ||
9 | 1.9% | 32.9 1 — 100 | £3.41 £3.24 — £4.05 | 4.5 (59,072 ratings) | ||
10 | 2.1% | 42.2 1 — 98 | £9.3 £2.82 — £14.14 | 4.3 (243,119 ratings) | ||
6 | 1.3% | 22.1 2 — 60 | £23.84 £23 — £27 | 4.6 (169,007 ratings) | ||
4 | 0.9% | 16.7 1 — 100 | £7.38 £6.05 — £8.99 | 4.4 (166,580 ratings) | ||
4 | 0.9% | 6 2 — 12 | £12.94 £9.66 — £15.79 | 4.4 (65,524 ratings) | ||
6 | 1.3% | 31.1 6 — 100 | £11.33 £7.07 — £16.99 | 4.5 (588,909 ratings) | ||
11 | 2.4% | 8.4 3 — 17 | £6.04 £4.47 — £7.99 | 4.2 (432,642 ratings) | ||
1 | 0.2% | 8.5 5 — 14 | £9.41 | 4.6 (48,534 ratings) | ||
NINike | 10 | 2.1% | 42.7 13 — 99 | £12.94 £9.57 — £21.98 | 4.5 (163,280 ratings) |
Top Products
See below for the highest-ranked products in this category, evaluated by performance, pricing, and customer feedback. These top Amazon UK bestsellers indicate popular shopper preferences and guide brands on effective digital shelf strategies.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
2.1 1 — 5 | £7.43 £6.31 — £8.32 | 4.3 (77,595 ratings) | |
6.9 1 — 15 | £3.19 £2.82 — £3.44 | 4.4 (8,463 ratings) | |
2.8 1 — 8 | £3.32 | 4.4 (13,286 ratings) | |
8.5 5 — 14 | £9.41 | 4.6 (48,534 ratings) | |
12.2 9 — 18 | £3.32 | 4.4 (10,253 ratings) | |
13.8 10 — 24 | £12 | 4.4 (6,219 ratings) | |
14 7 — 24 | £15.21 £14.16 — £16.66 | 4.3 (35,078 ratings) | |
16 11 — 27 | £12.29 £11.3 — £14.14 | 4.4 (67,237 ratings) | |
2.6 2 — 4 | £27.67 £25.82 — £36 | 4.7 (449,577 ratings) | |
13.4 1 — 38 | £16.99 £12.98 — £19.99 | 4.3 (12,738 ratings) |
About Our Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.