Bestselling Fashion brands on Amazon UK in December 2025
In December 2025, Amazon UK's bestseller list for the Fashion category showcased 418 unique products from 197 different brands. Top brands among the bestsellers included Calvin Klein (8 products, 1.9% share), Nike (8 products, 1.9% share), and Adidas (24 products, 5.7% share). The prices of these bestselling products ranged from £0.20 to £61.06, with an average price of £15.02. Most bestsellers were priced in the £10.00-£20.00 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Calvin Klein, featuring 8 unique products, offered bestsellers priced from £23.89 to £42.95, with an average price of £27.34. It held a 1.9% share of the bestseller list and garnered an average rating of 4.6 stars from 194K reviews. With a selection of 8 unique products, Nike's bestsellers ranged in price from £10.99 to £19.99, averaging £14.56. The brand's share of the bestseller list was 1.9%, with an average rating of 4.6 stars based on 157K reviews. Adidas captured a 5.7% share of the bestseller list with 24 unique products. Its bestsellers had prices ranging from £5.00 to £51.99, with an average of £17.18, and an average rating of 4.5 stars from 319K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 3.5 stars. In terms of pricing, the most expensive product is £75.00, and the least expensive is £0.20.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon UK bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 2.8, and the lowest is 25.6. The highest-rated product has 4.6 stars, while the lowest is 4.4 stars. In terms of pricing, the highest is £25.00, and the lowest is £3.99.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
5.5 1 — 24 | £24.49 £23.89 — £24.93 | 4.6 (47,856 ratings) | ||
19.7 2 — 95 | £25 £24.32 — £25.87 | 4.4 (45,087 ratings) | ||
2.8 1 — 13 | £6.83 | 4.4 (80,421 ratings) | ||
14.1 2 — 25 | £12 | 4.5 (7,986 ratings) | ||
24.6 3 — 85 | £11.4 £10.99 — £11.9 | 4.6 (31,967 ratings) | ||
19.9 4 — 60 | £18.72 £14.99 — £19.99 | 4.6 (30,621 ratings) | ||
5.5 3 — 10 | £14.79 £13.7 — £17.99 | 4.5 (179,695 ratings) | ||
25.1 6 — 78 | £13.43 £12.99 — £14.99 | 4.5 (18,393 ratings) | ||
21.9 6 — 45 | £3.99 | 4.5 (14,333 ratings) | ||
25.6 4 — 58 | £13.84 £12.68 — £14.99 | 4.6 (20,031 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.
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