Bestselling Fashion brands on Amazon UK in November 2025
In November 2025, Amazon UK's bestseller list for the Fashion category showcased 509 unique products from 232 different brands. Top brands among the bestsellers included Adidas (41 products, 8.1% share), Calvin Klein (8 products, 1.6% share), and Amazon Essentials (37 products, 7.3% share). The prices of these bestselling products ranged from £2.99 to £78.99, with an average price of £13.93. Most bestsellers were priced in the £10.00-£20.00 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Adidas, featuring 41 unique products, offered bestsellers priced from £4.75 to £75.16, with an average price of £18.44. It held a 8.1% share of the bestseller list and garnered an average rating of 4.5 stars from 557K reviews. With a selection of 8 unique products, Calvin Klein's bestsellers ranged in price from £18.40 to £36.51, averaging £26.32. The brand's share of the bestseller list was 1.6%, with an average rating of 4.6 stars based on 190K reviews. Amazon Essentials captured a 7.3% share of the bestseller list with 37 unique products. Its bestsellers had prices ranging from £7.27 to £22.80, with an average of £11.63, and an average rating of 4.3 stars from 1.3M reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 3.1 stars. In terms of pricing, the most expensive product is £78.99, and the least expensive is £2.99.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon UK bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 3.3, and the lowest is 21.9. The highest-rated product has 4.6 stars, while the lowest is 4.3 stars. In terms of pricing, the highest is £27.75, and the lowest is £3.99.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
3.3 1 — 9 | £27.75 £20.96 — £32 | 4.6 (55,885 ratings) | ||
4 1 — 15 | £7.74 £6.91 — £9.99 | 4.4 (79,195 ratings) | ||
11.1 4 — 20 | £11.76 £9.5 — £16.99 | 4.6 (11,122 ratings) | ||
17.2 6 — 40 | £3.99 | 4.5 (13,970 ratings) | ||
21.9 2 — 55 | £25.47 £20.96 — £32 | 4.4 (43,391 ratings) | ||
17.4 7 — 38 | £12 | 4.5 (7,683 ratings) | ||
16.1 4 — 40 | £13.12 £12.63 — £15.79 | 4.4 (18,886 ratings) | ||
16.9 6 — 32 | £12.05 £11.38 — £14.99 | 4.5 (2,007 ratings) | ||
18.2 6 — 42 | £14.8 £13.7 — £17.99 | 4.5 (178,743 ratings) | ||
19.2 4 — 37 | £19.23 £17.99 — £19.99 | 4.3 (100,718 ratings) |
About Amazon UK Best Seller Category Reports
Our Amazon UK Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Amazon digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Amazon digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.
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