Bestselling Fashion brands on Amazon UK in July 2026
In July 2026, Amazon UK's bestseller list for the Fashion category showcased 515 unique products from 164 different brands. Top brands among the bestsellers included Crocs (32 products, 6.2% share), Fruit Of The Loom (12 products, 2.3% share), and Adidas (38 products, 7.4% share). The prices of these bestselling products ranged from £1.00 to £79.99, with an average price of £14.13. Most bestsellers were priced in the £10.00-£20.00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Crocs, featuring 32 unique products, offered bestsellers priced from £12.90 to £44.50, with an average price of £28.56. It held a 6.2% share of the bestseller list and garnered an average rating of 4.6 stars from 2.6M reviews. With a selection of 12 unique products, Fruit Of The Loom's bestsellers ranged in price from £3.06 to £13.09, averaging £6.88. The brand's share of the bestseller list was 2.3%, with an average rating of 4.4 stars based on 80K reviews. Adidas captured a 7.4% share of the bestseller list with 38 unique products. Its bestsellers had prices ranging from £6.50 to £40.15, with an average of £16.72, and an average rating of 4.5 stars from 562K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 3.4 stars. In terms of pricing, the most expensive product is £79.99, and the least expensive is £1.00.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon UK bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 1.6, and the lowest is 16.6. The highest-rated product has 4.7 stars, while the lowest is 4.2 stars. In terms of pricing, the highest is £35.00, and the lowest is £3.43.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
2.9 2 — 5 | £27.65 £25.19 — £31 | 4.6 (65,892 ratings) | ||
7.3 2 — 13 | £9.2 £8.48 — £9.99 | 4.5 (4,487 ratings) | ||
8 4 — 18 | £6.24 £5.65 — £7.99 | 4.4 (3,093 ratings) | ||
6.6 3 — 10 | £15.59 | 4.4 (12,484 ratings) | ||
16.6 4 — 57 | £5.7 £5.49 — £6.99 | 4.3 (1,849 ratings) | ||
3.8 1 — 10 | £3.43 £3.06 — £3.49 | 4.4 (12,684 ratings) | ||
1.6 1 — 2 | £24.65 £21.69 — £34.99 | 4.7 (42,206 ratings) | ||
11 3 — 26 | £7.49 | 4.2 (5,155 ratings) | ||
11.7 7 — 19 | £3.99 | 4.5 (16,797 ratings) | ||
6.4 4 — 11 | £35 | 4.5 (9,191 ratings) |
Methodology & Data Attribution
This monthly Amazon UK Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.
Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Fashion category on amazon.co.uk.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.
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