Bestselling Sports & Outdoors brands on Amazon UK in May 2026
In May 2026, Amazon UK's bestseller list for the Sports & Outdoors category showcased 289 unique products from 163 different brands. Top brands among the bestsellers included Super Sparrow (15 products, 5.2% share), Roe Tenpo (7 products, 2.4% share), and Amazon Basics (5 products, 1.7% share). The prices of these bestselling products ranged from £1.50 to £112.90, with an average price of £14.25. Most bestsellers were priced in the £2.00-£20.00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Super Sparrow, featuring 15 unique products, offered bestsellers priced from £8.87 to £17.95, with an average price of £12.90. It held a 5.2% share of the bestseller list and garnered an average rating of 4.5 stars from 548K reviews. With a selection of 7 unique products, Roe Tenpo's bestsellers ranged in price from £5.11 to £9.24, averaging £6.04. The brand's share of the bestseller list was 2.4%, with an average rating of 4.5 stars based on 13K reviews. Amazon Basics captured a 1.7% share of the bestseller list with 5 unique products. Its bestsellers had prices ranging from £6.92 to £20.52, with an average of £14.76, and an average rating of 4.6 stars from 113K reviews.
Top Products
The highest-rated product has 4.9 stars, while the lowest has 3.0 stars. In terms of pricing, the most expensive product is £115.95, and the least expensive is £1.50.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Amazon UK bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 2.6, and the lowest is 15.4. The highest-rated product has 4.7 stars, while the lowest is 4.2 stars. In terms of pricing, the highest is £18.02, and the lowest is £5.99.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
2.6 1 — 6 | £13.81 £12.71 — £13.95 | 4.5 (7,330 ratings) | ||
5.6 1 — 13 | £8.64 £6.99 — £9.99 | 4.4 (113,917 ratings) | ||
6.3 1 — 10 | £6 £5.99 — £6.11 | 4.5 (8,730 ratings) | ||
7 3 — 21 | £9.99 | 4.6 (6,441 ratings) | ||
8.2 1 — 13 | £10 | 4.2 (9,984 ratings) | ||
9.5 5 — 13 | £18.02 £17.09 — £18.49 | 4.5 (14,401 ratings) | ||
10.6 1 — 19 | £5.99 | 4.5 (1,681 ratings) | ||
2.7 1 — 6 | £15.69 £15.16 — £16.99 | 4.7 (28,267 ratings) | ||
6.3 1 — 19 | £6.93 | 4.5 (37,792 ratings) | ||
15.4 3 — 29 | £8.99 | 4.6 (3,901 ratings) |
Methodology & Data Attribution
This monthly Amazon UK Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.
Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Sports & Outdoors category on amazon.co.uk.
Disclaimer: Data on this page is based on publicly available amazon.co.uk information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Amazon UK or featured brands.
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