Bestselling Beauty brands on Walmart in February 2026
In February 2026, Walmart's bestseller list for the Beauty category showcased 402 unique products from 178 different brands. Top brands among the bestsellers included L’oréal Paris (22 products, 5.5% share), Garnier (19 products, 4.7% share), and Equate (14 products, 3.5% share). The prices of these bestselling products ranged from $0.98 to $199.99, with an average price of $11.64. Most bestsellers were priced in the $1.00-$20.00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals L’oréal Paris, featuring 22 unique products, offered bestsellers priced from $5.97 to $19.98, with an average price of $12.01. It held a 5.5% share of the bestseller list and garnered an average rating of 4.4 stars from 145K reviews. With a selection of 19 unique products, Garnier's bestsellers ranged in price from $3.96 to $11.99, averaging $7.92. The brand's share of the bestseller list was 4.7%, with an average rating of 4.4 stars based on 308K reviews. Equate captured a 3.5% share of the bestseller list with 14 unique products. Its bestsellers had prices ranging from $1.08 to $36.72, with an average of $5.17, and an average rating of 4.6 stars from 56K reviews.
Top Products
The highest-rated product has 4.8 stars, while the lowest has 3.1 stars. In terms of pricing, the most expensive product is $199.99, and the least expensive is $0.98.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Walmart bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 6.1, and the lowest is 34.0. The highest-rated product has 4.8 stars, while the lowest is 4.2 stars. In terms of pricing, the highest is $13.48, and the lowest is $2.78.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
6.1 1 — 25 | $3.25 $2.97 — $3.84 | 4.7 (3,974 ratings) | ||
23.8 2 — 63 | $8.82 | 4.6 (1,188 ratings) | ||
23.4 3 — 84 | $8.78 | 4.5 (14,118 ratings) | ||
29.1 4 — 76 | $3.97 | 4.6 (5,903 ratings) | ||
31.8 2 — 82 | $3.48 | 4.8 (7,517 ratings) | ||
33.3 2 — 75 | $2.78 | 4.5 (6,719 ratings) | ||
31.2 2 — 79 | $7.68 | 4.4 (3,552 ratings) | ||
28.8 3 — 73 | $5.98 | 4.6 (3,180 ratings) | ||
34 1 — 81 | $13.48 | 4.7 (7,337 ratings) | ||
31 2 — 89 | $9.97 | 4.2 (8,624 ratings) |
About Walmart Best Seller Category Reports
Our Walmart Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Walmart digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Walmart digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available walmart.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Walmart or featured brands.
What If You're Missing Something That's Costing You Sales?
With MetricsCart, track and analyze:
- Price movements
- Keyword trends
- MAP violations
- Product listing content
- Customer sentiment
Access everything across Amazon, Walmart, and every other marketplace in one unified view.
See what's powering your category or slowing your brand down and where you're losing revenue.