Bestselling Beauty brands on Walmart in December 2025
In December 2025, Walmart's bestseller list for the Beauty category showcased 413 unique products from 178 different brands. Top brands among the bestsellers included L'Oreal Paris (19 products, 4.6% share), Cerave (10 products, 2.4% share), and Revlon (15 products, 3.6% share). The prices of these bestselling products ranged from $0.98 to $239.99, with an average price of $18.06. Most bestsellers were priced in the $1.00-$30.00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals L'Oreal Paris, featuring 19 unique products, offered bestsellers priced from $6.97 to $21.94, with an average price of $12.27. It held a 4.6% share of the bestseller list and garnered an average rating of 4.4 stars from 136K reviews. With a selection of 10 unique products, Cerave's bestsellers ranged in price from $10.97 to $27.36, averaging $16.05. The brand's share of the bestseller list was 2.4%, with an average rating of 4.6 stars based on 94K reviews. Revlon captured a 3.6% share of the bestseller list with 15 unique products. Its bestsellers had prices ranging from $4.97 to $28.00, with an average of $12.82, and an average rating of 4.4 stars from 101K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 2.9 stars. In terms of pricing, the most expensive product is $239.99, and the least expensive is $0.96.
Listed below are the top products in the category, evaluated by performance, price, and customer reviews. These Walmart bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 19.8, and the lowest is 26.4. The highest-rated product has 4.8 stars, while the lowest is 4.2 stars. In terms of pricing, the highest is $19.57, and the lowest is $1.94.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
23.7 1 — 67 | $4.98 $4.97 — $5.28 | 4.6 (37,567 ratings) | ||
21.3 1 — 95 | $3.45 $2.89 — $3.84 | 4.7 (3,106 ratings) | ||
19.8 1 — 45 | $6.12 | 4.7 (13,005 ratings) | ||
22.4 2 — 59 | $11.06 $10.97 — $12.37 | 4.7 (3,744 ratings) | ||
24.5 2 — 71 | $9.97 | 4.2 (8,124 ratings) | ||
21.4 3 — 61 | $12.47 | 4.8 (3,754 ratings) | ||
26.4 2 — 78 | $10.72 $10.02 — $10.97 | 4.5 (5,203 ratings) | ||
22.9 2 — 63 | $9.97 | 4.8 (3,471 ratings) | ||
26.3 2 — 92 | $1.94 | 4.7 (12,252 ratings) | ||
25.1 3 — 81 | $19.57 $13.99 — $19.97 | 4.4 (8,809 ratings) |
About Walmart Best Seller Category Reports
Our Walmart Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Walmart digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Walmart digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available walmart.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Walmart or featured brands.
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