Bestselling Beauty brands on Walmart in January 2026
In January 2026, Walmart's bestseller list for the Beauty category showcased 396 unique products from 180 different brands. Top brands among the bestsellers included L’oréal Paris (24 products, 6.1% share), Maybelline (11 products, 2.8% share), and Equate (14 products, 3.5% share). The prices of these bestselling products ranged from $0.98 to $252.99, with an average price of $11.81. Most bestsellers were priced in the $1.00-$30.00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals L’oréal Paris, featuring 24 unique products, offered bestsellers priced from $6.97 to $25.40, with an average price of $12.27. It held a 6.1% share of the bestseller list and garnered an average rating of 4.4 stars from 125K reviews. With a selection of 11 unique products, Maybelline's bestsellers ranged in price from $6.82 to $15.99, averaging $9.78. The brand's share of the bestseller list was 2.8%, with an average rating of 4.3 stars based on 129K reviews. Equate captured a 3.5% share of the bestseller list with 14 unique products. Its bestsellers had prices ranging from $1.14 to $36.72, with an average of $8.82, and an average rating of 4.6 stars from 53K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 3.0 stars. In terms of pricing, the most expensive product is $252.99, and the least expensive is $0.98.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Walmart bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 12.4, and the lowest is 29.5. The highest-rated product has 4.7 stars, while the lowest is 4.2 stars. In terms of pricing, the highest is $18.07, and the lowest is $1.94.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
12.4 1 — 58 | $3.84 | 4.7 (3,489 ratings) | ||
26.1 2 — 76 | $2.78 | 4.5 (6,469 ratings) | ||
26.3 1 — 70 | $18.07 $13.97 — $19.97 | 4.4 (9,047 ratings) | ||
29.5 1 — 78 | $9.98 | 4.4 (9,226 ratings) | ||
24.4 5 — 77 | $8.98 | 4.5 (8,503 ratings) | ||
23.6 2 — 76 | $8.82 | 4.7 (21,920 ratings) | ||
25.1 5 — 68 | $9.97 | 4.2 (8,389 ratings) | ||
26.1 3 — 59 | $8.98 | 4.6 (4,640 ratings) | ||
27.1 1 — 60 | $4.97 | 4.6 (38,901 ratings) | ||
24 2 — 66 | $1.94 | 4.7 (1,307 ratings) |
About Walmart Best Seller Category Reports
Our Walmart Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Walmart digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Walmart digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available walmart.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Walmart or featured brands.
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