Bestselling Beauty brands on Walmart in October 2025
In October 2025, Walmart's bestseller list for the Beauty category showcased 405 unique products from 191 different brands. Top brands among the bestsellers included Equate (12 products, 3.0% share), Garnier (14 products, 3.5% share), and L'Oreal Paris (17 products, 4.2% share). The prices of these bestselling products ranged from $0.98 to $238.68, with an average price of $10.63. Most bestsellers were priced in the $1-$30 range.
Products
Brands
Average Price
Top Brands
Key insights into the top-performing brands include Equate, featuring 12 unique products, offered bestsellers priced from $1.08 to $36.72, with an average price of $7.71. It held a 3.0% share of the bestseller list and garnered an average rating of 4.6 stars from 33K reviews. With a selection of 14 unique products, Garnier's bestsellers ranged in price from $4.47 to $11.97, averaging $7.75. The brand's share of the bestseller list was 3.5%, with an average rating of 4.5 stars based on 190K reviews. L'Oreal Paris captured a 4.2% share of the bestseller list with 17 unique products. Its bestsellers had prices ranging from $6.97 to $18.98, with an average of $12.14, and an average rating of 4.3 stars from 121K reviews.
Top Products
These are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Walmart bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 20.5, and the lowest is 23.9. The highest-rated product has 4.8 stars, while the lowest is 4.4 stars. In terms of pricing, the highest is $4.88, and the lowest is $1.94.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
20.5 1 — 62 | $1.94 | 4.7 (4,686 ratings) | ||
21.9 1 — 69 | $4.88 | 4.4 (4,584 ratings) | ||
23.9 1 — 71 | $3.48 | 4.8 (6,787 ratings) | ||
25.3 3 — 65 | $7.68 | 4.3 (2,955 ratings) | ||
25.3 1 — 72 | $4 | 4.5 (9,116 ratings) | ||
28.1 1 — 72 | $1.12 | 4.6 (3,627 ratings) | ||
25.8 4 — 90 | $5.37 | 4.3 (5,483 ratings) | ||
29.5 2 — 67 | $3.41 $2.97 — $3.84 | 4.7 (2,620 ratings) | ||
30.9 1 — 74 | $2.78 | 4.5 (5,664 ratings) | ||
27.4 2 — 62 | $1.14 | 4.7 (1,858 ratings) |
About Walmart Best Seller Category Reports
Our Walmart Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Walmart digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Walmart digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available walmart.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Walmart or featured brands.