Bestselling Beauty brands on Walmart in July 2025
In July 2025, Walmart's bestseller list for the Beauty category showcased 489 unique products from 188 different brands. Top brands among the bestsellers included Garnier (13 products, 2.7% share), Maybelline (35 products, 7.2% share), and Equate (18 products, 3.7% share). The prices of these bestselling products ranged from $0.96 to $283.65, with an average price of $9.87. Most bestsellers were priced in the $1-$30 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Garnier, featuring 13 unique products, offered bestsellers priced from $3.97 to $11.97, with an average price of $7.23. It held a 2.7% share of the bestseller list and garnered an average rating of 4.6 stars from 216K reviews. With a selection of 35 unique products, Maybelline's bestsellers ranged in price from $4.70 to $9.99, averaging $7.58. The brand's share of the bestseller list was 7.2%, with an average rating of 4.4 stars based on 540K reviews. Equate captured a 3.7% share of the bestseller list with 18 unique products. Its bestsellers had prices ranging from $0.96 to $36.72, with an average of $4.08, and an average rating of 4.6 stars from 40K reviews.
Top Products
Top-ranked products in this category are shown, based on performance, pricing, and customer feedback. These Walmart bestsellers highlight shopper preferences and offer insight into what's succeeding on the digital shelf. The highest average rank is 14.9, and the lowest is 21.7. The highest-rated product has 4.7 stars, while the lowest is 4.5 stars. In terms of pricing, the highest is $6.12, and the lowest is $1.28.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
20.3 1 — 81 | $6.12 | 4.7 (10,775 ratings) | |
14.9 3 — 67 | $1.28 | 4.5 (1,619 ratings) | |
21.7 3 — 100 | $1.28 | 4.5 (2,390 ratings) | |
21.2 5 — 74 | $8.62 | 4.5 (7,112 ratings) | |
21.2 1 — 67 | $8.68 | 4.6 (3,520 ratings) | |
22.8 4 — 83 | $1.77 | 4.6 (1,429 ratings) | |
22.7 5 — 71 | $1.97 | 4.4 (1,782 ratings) | |
31.5 2 — 89 | $0.98 | 4.7 (1,661 ratings) | |
23.7 2 — 93 | $4.12 | 4.4 (1,504 ratings) | |
23.3 5 — 75 | $4.97 | 4.6 (2,041 ratings) |
About Walmart Best Seller Category Reports
Our Walmart Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Walmart digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Walmart digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available walmart.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Walmart or featured brands.