Bestselling Beauty brands on Walmart in September 2026
In September 2026, Walmart's bestseller list for the Beauty category showcased 176 unique products from 74 different brands. Top brands among the bestsellers included L’oréal Paris (22 products, 12.5% share), Garnier (11 products, 6.2% share), and Revlon (2 products, 1.1% share). The prices of these bestselling products ranged from $0.94 to $114.10, with an average price of $10.11. Most bestsellers were priced in the $1.00-$20.00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals L’oréal Paris, featuring 22 unique products, offered bestsellers priced from $6.12 to $14.97, with an average price of $11.09. It held a 12.5% share of the bestseller list and garnered an average rating of 4.4 stars from 263K reviews. With a selection of 11 unique products, Garnier's bestsellers ranged in price from $3.82 to $10.97, averaging $6.53. The brand's share of the bestseller list was 6.2%, with an average rating of 4.5 stars based on 197K reviews. Revlon captured a 1.1% share of the bestseller list with 2 unique products. Its bestsellers had prices ranging from $4.97 to $7.67, with an average of $6.05, and an average rating of 4.6 stars from 56K reviews.
Top Products
The highest-rated product has 4.8 stars, while the lowest has 3.7 stars. In terms of pricing, the most expensive product is $114.10, and the least expensive is $0.94.
Overall, the following are the highest-ranked products in the category, measured by performance, pricing, and customer feedback. As top Walmart bestsellers, they show what resonates with shoppers and help brands spot what's working on the digital shelf. The highest average rank is 14.9, and the lowest is 25.7. The highest-rated product has 4.7 stars, while the lowest is 4.4 stars. In terms of pricing, the highest is $9.56, and the lowest is $1.14.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
14.9 1 — 39 | $5.04 $4.97 — $5.46 | 4.6 (50,917 ratings) | ||
19.3 1 — 54 | $1.14 $1.12 — $1.23 | 4.6 (4,916 ratings) | ||
18.3 4 — 75 | $5.37 | 4.4 (7,481 ratings) | ||
21.7 2 — 53 | $7.91 $6.78 — $8.77 | 4.7 (4,442 ratings) | ||
20.9 2 — 55 | $6.49 $5.97 — $7.12 | 4.6 (8,231 ratings) | ||
16.6 1 — 26 | $4.03 $3.97 — $4.37 | 4.7 (8,936 ratings) | ||
20.7 4 — 58 | $7.06 $6.88 — $7.67 | 4.5 (4,672 ratings) | ||
25.6 2 — 69 | $4.95 $4.88 — $5.37 | 4.4 (5,722 ratings) | ||
22.4 9 — 69 | $9.56 $9.12 — $10.42 | 4.7 (8,402 ratings) | ||
25.7 2 — 79 | $5.04 $4.97 — $5.46 | 4.6 (3,645 ratings) |
Methodology & Data Attribution
This monthly Walmart Bestseller report is prepared by MetricsCart, a global provider of Digital Shelf Analytics solutions and e-commerce market research. The insights presented are derived from proprietary datasets synthesized from publicly available information across major retail platforms, including Amazon and Walmart. MetricsCart utilizes advanced data modeling to track market trends, price positioning, product listing content gaps, and SERP visibility, providing consumer brands with an objective analysis of their digital performance. This data is intended for informational purposes to help brands optimize their presence on the digital shelf.
Insights in this report were compiled by MetricsCart's data science team to provide transparency into the digital shelf performance of Beauty category on walmart.com.
Disclaimer: Data on this page is based on publicly available walmart.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Walmart or featured brands.
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