Bestselling Toys brands on Walmart in July 2025
In July 2025, Walmart's bestseller list for the Toys category showcased 320 unique products from 125 different brands. Top brands among the bestsellers included Huffy (23 products, 7.2% share), Lego (21 products, 6.6% share), and Razor (10 products, 3.1% share). The prices of these bestselling products ranged from $0.54 to $597.99, with an average price of $85.92. Most bestsellers were priced in the $1-$60 range.
Products
Brands
Average Price
Top Brands
Analyzing the leading brands, we see that Huffy, featuring 23 unique products, offered bestsellers priced from $72.00 to $448.00, with an average price of $109.91. It held a 7.2% share of the bestseller list and garnered an average rating of 4.3 stars from 77K reviews. With a selection of 21 unique products, Lego's bestsellers ranged in price from $5.79 to $146.99, averaging $29.90. The brand's share of the bestseller list was 6.6%, with an average rating of 4.8 stars based on 31K reviews. Razor captured a 3.1% share of the bestseller list with 10 unique products. Its bestsellers had prices ranging from $17.97 to $498.00, with an average of $225.66, and an average rating of 4.4 stars from 14K reviews.
Top Products
Listed here are the top products in the category, evaluated by performance, price, and customer reviews. These Walmart bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 12.6, and the lowest is 15.3. The highest-rated product has 4.8 stars, while the lowest is 4.5 stars. In terms of pricing, the highest is $112.00, and the lowest is $53.52.
| Product | Average Rank | Average Price | Rating |
|---|---|---|---|
15.3 1 — 95 | $112 | 4.5 (2,474 ratings) | |
12.6 1 — 25 | $53.52 $53.1 — $54 | 4.5 (3,304 ratings) | |
14 1 — 29 | $65 | 4.8 (4,542 ratings) | |
15.7 1 — 35 | $17.27 $15.29 — $17.99 | 4.8 (3,858 ratings) | |
17.1 3 — 73 | $196.56 $184.99 — $229.99 | 4.1 (2,765 ratings) | |
15.5 1 — 29 | $98 | 4.1 (5,046 ratings) | |
16.7 3 — 83 | $244.2 $219.99 — $269.99 | 4.4 (2,340 ratings) | |
23.3 2 — 93 | $129 | 4.8 (1,840 ratings) | |
19.9 1 — 84 | $112 | 4.5 (3,140 ratings) | |
15.2 1 — 26 | $114 $108 — $128 | 4.4 (3,473 ratings) |
About Walmart Best Seller Category Reports
Our Walmart Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Walmart digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Walmart digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available walmart.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Walmart or featured brands.