Bestselling Toys brands on Walmart in January 2026
In January 2026, Walmart's bestseller list for the Toys category showcased 424 unique products from 176 different brands. Top brands among the bestsellers included Huffy (24 products, 5.7% share), Lego (24 products, 5.7% share), and Razor (10 products, 2.4% share). The prices of these bestselling products ranged from $1.18 to $557.99, with an average price of $71.00. Most bestsellers were priced in the $1.00-$60.00 range.
Products
Brands
Average Price
Top Brands
A closer look at the top brands reveals Huffy, featuring 24 unique products, offered bestsellers priced from $68.00 to $348.00, with an average price of $115.53. It held a 5.7% share of the bestseller list and garnered an average rating of 4.2 stars from 102K reviews. With a selection of 24 unique products, Lego's bestsellers ranged in price from $5.79 to $229.98, averaging $43.70. The brand's share of the bestseller list was 5.7%, with an average rating of 4.7 stars based on 50K reviews. Razor captured a 2.4% share of the bestseller list with 10 unique products. Its bestsellers had prices ranging from $58.00 to $478.00, with an average of $249.18, and an average rating of 4.2 stars from 15K reviews.
Top Products
The highest-rated product has 5.0 stars, while the lowest has 3.1 stars. In terms of pricing, the most expensive product is $578.99, and the least expensive is $1.18.
Listed below are the top products in the category, evaluated by performance, price, and customer reviews. These Walmart bestsellers reveal what's popular with shoppers and guide brands on digital shelf success. The highest average rank is 5.5, and the lowest is 19.1. The highest-rated product has 4.8 stars, while the lowest is 3.9 stars. In terms of pricing, the highest is $298.00, and the lowest is $6.97.
| Product | Average Rank | Average Price | Rating | |
|---|---|---|---|---|
5.5 1 — 24 | $6.97 | 4.8 (5,418 ratings) | ||
11.7 2 — 35 | $112 | 4.1 (6,342 ratings) | ||
11.6 2 — 34 | $112 | 3.9 (6,974 ratings) | ||
16.3 1 — 48 | $42.11 $32 — $64.99 | 4.7 (3,723 ratings) | ||
12.7 2 — 28 | $298 | 4.3 (2,838 ratings) | ||
15.3 2 — 29 | $54 | 4.5 (6,392 ratings) | ||
18.6 3 — 65 | $114.73 $94 — $117 | 4.4 (4,218 ratings) | ||
19.1 3 — 70 | $80.34 $74 — $82 | 4.4 (7,262 ratings) | ||
16.1 5 — 31 | $115.13 $110 — $124 | 4.0 (7,146 ratings) | ||
17.7 1 — 63 | $26.06 $23.99 — $49.99 | 4.7 (1,583 ratings) |
About Walmart Best Seller Category Reports
Our Walmart Bestseller Category Monthly Reports analyze shifts in product performance across specific categories on the Walmart digital shelf, offering e-commerce teams valuable insights into market trends. Using our machine learning model, we track how your products compare to top competitors within the category on the Walmart digital shelf. Brands already using this data gain a competitive edge by adjusting their strategies to better align with evolving market conditions.
Disclaimer: Data on this page is based on publicly available walmart.com information and compiled using proprietary analysis. All trademarks and brand names belong to their owners. This report is for informational purposes only and is not endorsed by Walmart or featured brands.
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