About the report
This report provides an in-depth analysis of the bestselling brands and products from Amazon Grocery & Gourmet bestsellers. The analysis was done through the mid of November 2024 on four product categories and seven brands. The average price was $31.19, and the average rating was 4.7, with a total review count of 822k.
Introduction
The Amazon Grocery & Gourmet trends have evolved over time, and the category has also experienced significant growth, with sales reaching around $20 billion in 2024, marking an 8.9% year-over-year increase. This upward trend underscores the expanding consumer reliance on e-commerce for their grocery needs.
From a retailer perspective, this also reflects Amazon’s strategic initiatives to enhance its grocery offerings, including the integration of advanced technologies like Dash Carts and the introduction of budget-friendly private-label brands such as Amazon Saver.
These efforts aim to provide a seamless and cost-effective shopping experience for consumers, positioning Amazon as a formidable competitor in the online grocery market.
In this report, we will delve into the performance metrics of this category, analyzing key factors that contribute to its success and identifying areas for potential improvement.
Highlights
- Coffee, protein drinks, and energy drinks lead sales, reflecting both traditional staples and modern health trends.
- The demand for premium and health-oriented products presents growth potential for new and existing brands in the online grocery space.
- High-end brands like Core Power and Nespresso perform well, showing consumers are willing to pay for quality in select categories.
- The market supports both budget-friendly options and premium-priced items, catering to a broad range of consumers.
- Among the sellers, Amazon.com offered a total of nine products and Your Delivery offered just one product.
READ MORE | Want to know how to win the Amazon Buy Box? Check out our blog on Frequently Asked Questions About Amazon Buy Box.
Bestseller Brands in Amazon Grocery and Gourmet
The Amazon Grocery and Gourmet category has multiple brands that are popular among customers. Among the top ten products, Nespresso leads the offering with three products at an average price of $37.
Core Power stands at the second place with a total of 2 products and an average price of $42. Other brands like CELSIUS, Monster Energy, Premier Protein, etc., have one product each with average prices of $19, $24, and $30, respectively.
Bestselling Product Categories in Amazon Grocery and Gourmet
The top-selling grocery on Amazon shows how consumers shop for popular product categories that are useful in their daily lives. The most popular among these are the coffee products, with a total of four products, followed by protein drinks, energy drinks, and carbonated water, offering three, two, and one products, respectively.
During mid-November of 2024, the first-ranked product in the Amazon Grocery and Gourmet was CELSIUS Assorted Flavors Official Variety Pack, Functional Essential Energy Drinks, 12 Fl Oz (Pack of 12), priced at $18.99, with a total review of 1,04,854, and a rating of 4.6.
At the same time, the tenth product on the list was Nespresso Capsules Vertuo, Barista Flavored Pack, Medium Roast Coffee, 30 Count Coffee Pods, Brews 7.8 Oz priced at $37.5, with a total review of 50,486 and a rating of 4.7.
Most Expensive Top 10 Products in the Amazon Bestseller Grocery and Gourmet
In Amazon’s Grocery and Gourmet category, certain premium items command notably high prices, reflecting their exclusivity and the intricate processes involved in their production.
These products exemplify the high-end offerings within popular grocery items on Amazon, appealing to discerning customers willing to invest in exceptional culinary quality.
Core Power Fairlife Elite 42g High Protein Milk Shakes For Kosher Diet, Ready to Drink for Workout Recovery, Chocolate, 14 Fl Oz (Pack of 12), Liquid Bottle ranks at the top with a price tag of $51.2.
The lowest-priced product on the list is Sparkling Ice, Black Raspberry Sparkling Water, Zero Sugar Flavored Water With Vitamins and Antioxidants, Low-Calorie Beverage, 17 Fl Oz Bottles (Pack of 12) priced at $10.4.
Advanced pricing monitoring software can help you understand how well your product is priced compared to your competitor and if this can be beneficial to the cutthroat competition in the online marketplace.
Most Reviewed Top 10 Products in the Amazon Grocery and Gourmet Category
In Amazon’s Grocery and Gourmet category, several products have garnered an exceptional number of customer reviews, reflecting their widespread popularity and consumer trust.
The Premier Protein Shake, Chocolate, 30g Protein 1g sugar 24 Vitamins Minerals Nutrients to Support Immune Health, 11.5 Fl Oz (Pack of 12) stands out with over 227k reviews, praised for its rich flavor and nutritional value.
Similarly, Nespresso Capsules Vertuo, Variety Pack, Medium And Dark Roast Coffee 30 Count Coffee Pods, Brews 7.8 Oz have accumulated more than 119k reviews, with customers appreciating the convenience and quality of the coffee pods.
The CELSIUS Assorted Flavors Official Variety Pack, Functional Essential Energy Drinks, 12 Fl Oz (Pack of 12) also boasts over 105k reviews, favored for its energy-boosting properties and diverse flavor options.
These high review counts not only highlight the products’ quality and consumer satisfaction but also influence potential buyers’ purchasing decisions, contributing to their sustained success in the marketplace.
With MetricsCart’s review monitoring capabilities, you can get a detailed picture of how your brand is performing among consumers and how new improvements can be made to the product.
READ MORE | Want to know about the top skincare products on Amazon in 2024? Check out our report on From COSRX to CeraVe: The Top Skincare Picks on Amazon in 2024.
Conclusion
The performance report of Amazon’s Grocery and Gourmet category highlights key trends shaping the online grocery market, from the dominance of beverages like coffee and protein drinks to the growing consumer demand for both premium and affordable options.
However, staying ahead in this fast-evolving landscape requires real-time insights and data-driven decision-making.
This is where digital shelf analytics tools like MetricsCart become invaluable. By providing comprehensive data on product performance, pricing trends, competitive benchmarking, and consumer sentiment analysis, MetricsCart empowers brands and sellers with actionable insights.
Disclaimer: MetricsCart is the exclusive owner of data used in the Digital Shelf Insights reports. Any kind of third-party usage entails due credit to the source material.
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