According to Statista Research Department, the skincare industry in the US has clocked the highest revenue at $23.6 billion compared to other countries. In the coming years, it is projected to grow even bigger through both online and physical stores.
The skincare industry is focusing on creating individual skin-type and sustainable product options to attract Gen Z consumers. Online personalization tools such as Neutrogena Skin360 help consumers scan their skin type and get personalized recommendations on what kind of products to use.
- About the Report
- Methodology
- Key Findings
- Sales Performance of Neutrogena Products on Amazon
- Analysis of Reviews and Ratings of Neutrogena Products
- Neutrogena Products on the Amazon Best Seller Category
- Most Popular Neutrogena Product Category on Amazon
- What Consumers Say About Neutrogena Products
- Conclusion: Brand Stats You Love
About the Report
MetricsCart Digital Shelf Insights brings you valuable Amazon product reports every month. For May, we have the analysis of Neutrogena’s Amazon performance.
Neutrogena was founded by Emanuel Stolaroff in 1930 and was initially known as Natone. Currently, it is owned by Kenvue and ships over 70 products worldwide. In the US, Neutrogena markets haircare, skincare, and makeup products.
Methodology
The Neutrogena report for May has been analyzed using multiple best-performing Neutrogena products on Amazon.
Key Findings
- Neutrogena Cleansing Fragrance-Free Makeup Remover Face Wipe is the top-selling Neutrogena product on Amazon
- Neutrogena Age Shield Face Oil-Free Sunscreen Lotion with Broad Spectrum SPF-70 is the most expensive Neutrogena product on Amazon
- Neutrogena Hydro-Boost Eye Cream is the most discounted Neutrogena product on Amazon
- Neutrogena Deep Moisture Night Cream is the least popular Neutrogena product on Amazon
- Face moisturizers are the most popular category for Neutrogena on Amazon
Sales Performance of Neutrogena Products on Amazon
A 2023 Brand KPI survey ranks Neutrogena as the fourth most popular skincare brand in the US. Neutrogena Cleansing Fragrance-Free Makeup Remover Face Wipes is the top-selling Neutrogena product on Amazon with 100K sales. Neutrogena Hydro Boost Face Moisturizer with Hyaluronic Acid secures the second place with 41K sales.
However, other Neutrogena products have a sales count of 20K or less. The top-selling Neutrogena make-up remover is also certified as an Amazon Climate Pledge Friendly certified product.
Among the top-rated products, Neutrogena Hydro Boost Hydrating Hyaluronic Acid Serum is at the lowest with 8K sales.
READ MORE | Interested to know more about the Amazon Climate Pledge Friendly category? Explore our Digital Shelf Insights: Best Performing Climate Pledge Friendly Brands on Amazon
Most Expensive Neutrogena Product on Amazon
With a total monthly sales of 24K and 515K reviews, Neutrogena Age Shield Face Oil-Free Sunscreen Lotion with Broad Spectrum SPF-70 is the most expensive Neutrogena product on Amazon listing.
Among the most discounted Neutrogena products, Neutrogena Hydro Boost Eye cream offers a maximum discount of 65% and strikes the highest monthly sale of 10K. Neutrogena Rapid Tone Repair 20% Vitamin C Brightening Serum Capsules offers a 51% discount with sales at 3K for the month of May.
The least discounted Neutrogena product for May is the Neutrogena Lightweight Body Oil for Dry Skin, with a 44% discount and 4K sales.
Top Sellers of Neutrogena Products on Amazon
Multiple sellers offer Neutrogena products on Amazon. Among them, Amazon.com leads the list by offering the most top-selling Neutrogena products.
Popular products like Neutrogena Cleansing Fragrance-Free Makeup Remover Face Wipes, Neutrogena Clear Face Liquid Lotion Sunscreen for Acne-Prone Skin, Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes, and Neutrogena Hydro Boost Body Moisturizing Gel Cream with Hyaluronic Acid are sold only by Amazon.com.
However, other products like Neutrogena Hydro Boost Face Moisturizer with Hyaluronic Acid for Dry Skin, Neutrogena Triple Age Repair Anti-Aging Daily Facial Moisturizer with SPF 25 Sunscreen, etc., are also offered by sellers like Premium Supplies Limited, Pretio USA, Parfunery n Beauty Sales, etc.
Analysis of Reviews and Ratings of Neutrogena Products
Ratings and reviews are one of the most influential factors that help consumers to buy products on Amazon. According to Amazon rules and regulations, consumers who have spent at least $50 on Amazon in the last 12 months can submit ratings and reviews.
Recently, Amazon also added a review summary feature powered by AI that gives a gist of consumer reviews on various products.
Among the highest-reviewed Neutrogena products on Amazon, Neutrogena Cleansing Fragrance-Free Makeup Remover Face Wipes is at the top with 2400K reviews. Neutrogena Hydro Boost Hydrating Hyaluronic Acid Serum is the least reviewed with 454K. Consumers have complained about the serum being oily and having fragrance.
Highest-Rated Neutrogena Products on Amazon
With an average rating of 4.8, Neutrogena Cleansing Fragrance-Free Makeup Remover Face Wipes is the highest-rated Neutrogena product on Amazon. Followed by Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes and Neutrogena Hydro Boost Body Moisturizing Gel Cream with Hyaluronic Acid standing toe-to-toe with a rating of 4.7.
Among the best sellers, Neutrogena Rapid Wrinkle Repair Retinol Face Moisturizer with SPF-30 Sunscreen has the lowest rating of 4.4.
Unpopular Neutrogena Products on Amazon
Analyzing Neutrogena’s Amazon performance, its Deep Moisture Night is the most unpopular product on Amazon, with just 700 units sold in the month of May. However, the Neutrogena product with the highest number of sales in the unpopular category is the Neutrogena Oil-Free Acne Stress Control Triple-Action Toner.
The highest discount for a Neutrogena product in this category is the Neutrogena Transparent Facial Bar Unscented Pack offering a 37% discount.
Neutrogena Products on the Amazon Best Seller Category
The Amazon Best Seller Category provides information on the sales performance of a product in a particular category. This ranking is based on how well a product sells overall on Amazon, and it is updated frequently.
For the month of May, the Neutrogena Alcohol-Free Gentle Daily Fragrance-Free Face Toner is at the top of the Amazon Best Seller ranking. It is followed by Neutrogena Body Clear Acne Body Wash with Glycerin & 2% Salicylic Acid Acne Medication and Neutrogena Healthy Skin Anti-Aging Perfector Tinted Facial Moisturizer in the second and third positions.
Read more | Feel like exploring the Amazon Best Seller list of multiple brands? Check out Top Brands in Amazon Bestseller List
Most Popular Neutrogena Product Category on Amazon
With 206 products, the face moisturizer is the most popular category for Neutrogena on Amazon. It is quickly followed by facial serums with 168 products, facial cleaning washes with 120, and bath & shower gels with 95 products.
However, sunscreens, body creams, makeup cleansing water, etc., are the least popular Neutrogena product categories offering just 24 products on Amazon.
What Consumers Say About Neutrogena Products
Neutrogena products have been around in the market for a long time. Consumer insights on Neutrogena products on Amazon have enabled it to innovate and repurpose its brand value multiple times.
Neutrogena Cleansing Fragrance-Free Makeup Remover Face Wipes, the highest-rated Neutrogena product on Amazon, is preferred for its smell, quality, and softness. Consumers feel that it removes makeup without irritating their skin.
Overall, people prefer the consumer-oriented outlook of the brand that creates something new and beneficial each time with their product line-up.
Conclusion: Brand Stats You Love
With our monthly Digital Shelf Insights on popular brands and products, professionals, including brand executives, product category managers, etc., can stay up-to-date about the latest brand performance on Amazon, Walmart, etc.
Your business can also scale better with on-point price monitoring and tracking of retailers and competitors. Contact us for detailed digital shelf analytics on Amazon product listings and best seller brands.
Disclaimer: MetricsCart is the exclusive owner of data used in the DSI reports. Any kind of third-party usage entails due credit to the source material.
