Contact Us
April

April

Senior Content Marketer (E-Commerce)

About

April focuses on marketplace trends, retail shifts, and the evolving digital shelf. As a senior content writer with 7+ years of experience, she creates insights-driven content that helps brands navigate new channels, changing consumer behavior, and pricing dynamics.

Expertise:

Retail TrendsContent Marketing

Articles by April

the Vine review program on Amazon
  • Ratings & Reviews
  • 5 minute read

How to Improve Product Visibility with the Amazon Vine Program

Brands enrolled in the Registry can take advantage of Vine reviews, which give them a leg up in gaining visibility and customer trust sooner.
  • E-Commerce
  • 4 minute read

All About Amazon Virtual Bundle Explained with Example

Amazon’s virtual product bundle program allows brand owners to group the company’s products efficiently and increase sales.
Conquesting on Walmart
  • E-Commerce
  • 4 minute read

Competitive Conquesting on Walmart Explained

In 2024, Walmart Connect's General Manager announced that brands can bid for competitor keywords. Excited to learn how this works? Read more on competitor conquesting here.
Amazon basics product categories
  • Digital Shelf Insights
  • 5 minute read

Digital Shelf Insights: Top Amazon Basics Product Categories

In this Digital Shelf Insights report, MetricsCart presents a detailed analysis of Amazon's private label brand, Amazon Basics. Read to learn the best categories and sub-categories of Amazon Basics.
Women’s Health Category at Walmart
  • Digital Shelf Insights
  • 6 minute read

Digital Shelf Insights: Women’s Health Category at Walmart

Let’s look at some interesting data on the Women’s Health category at Walmart.
Walmart vs. Amazon Which Online Marketplace is Better For Sellers
  • E-Commerce
  • 9 minute read

Walmart vs. Amazon: Which Online Marketplace is Better For Sellers?

Selling on Walmart and Amazon has its advantages and disadvantages. Which company culture do you associate with more?
MSRP vs MAP
  • MAP
  • 10 minute read

MSRP vs. MAP: Understanding Retail Price Terminologies

MSRP vs MAP may sound similar at first, but they serve very different roles. MSRP sets the reference point, while MAP acts as its protection. When used together, they help prevent price erosion and protect your brand’s perceived value.
Private Label Manufacturers US: 2026 List of Top Companies
  • Retail
  • 10 minute read

Private Label Manufacturers US: 2026 List of Top Companies

Find the best private label manufacturers across different categories through this detailed guide.