April Ray, Author at MetricsCart - Page 13 of 14

April

Senior Content Marketer (E-Commerce)

About

April focuses on marketplace trends, retail shifts, and the evolving digital shelf. As a senior content writer with 7+ years of experience, she creates insights-driven content that helps brands navigate new channels, changing consumer behavior, and pricing dynamics.

Expertise:

Retail TrendsContent Marketing

Articles by April

Ratings & Reviews
12 minute read

Voice of Customer (VoC) in E-Commerce: The 2026 Guide

Voice of Customer has evolved far beyond surveys and NPS. Today's ecommerce brands analyze customer reviews to identify product issues, uncover purchase drivers, benchmark competitors, and make faster business decisions.

Digital Shelf Insights
6 minute read

Digital Shelf Insights: Best Selling Baby Products on Amazon

The MetricsCart Digital Shelf Insights on Amazon baby bestsellers 2024 reveals futuristic trends brands can look forward to boost this industry.

E-Commerce
5 minute read

Optimizing Consumer Buying Process: What Every E-Commerce Brand Needs to Know

Discover the psychology of the consumer decision-making process and how it helps brand long-term success here.

Digital Shelf Insights
5 minute read

Digital Shelf Insights: Walmart Beverages Category Analysis Report

Did you know that Juices are the leading product category in Walmart beverages? For more detailed insights, read our new DSI report for mid-July.

Trends
6 minute read

Top 10 E-Commerce Trends That Influence Sellers and Brands

Do words like Artificial Intelligence, conversion rate optimization, and Augmented Reality ring any bell? Read more to know about the current trends in e-commerce.

E-Commerce
7 minute read

Amazon Product Launch Strategy: Everything You Need to Know

Launching a new product on Amazon is not an easy feat. Want to know how to do it successfully? Read more about Amazon product launches here.

Ratings & Reviews
5 minute read

How to Improve Product Visibility with the Amazon Vine Program

Brands enrolled in the Registry can take advantage of Vine reviews, which give them a leg up in gaining visibility and customer trust sooner.

E-Commerce
4 minute read

All About Amazon Virtual Bundle Explained with Example

Amazon’s virtual product bundle program allows brand owners to group the company’s products efficiently and increase sales.

E-Commerce
4 minute read

Competitive Conquesting on Walmart Explained

In 2024, Walmart Connect's General Manager announced that brands can bid for competitor keywords. Excited to learn how this works? Read more on competitor conquesting here.