About the Report
This report is based on data examining sales, pricing, reviews, and trends in electronics on Amazon from November 20 to December 4, 2024. A total of 330 products, representing 218 brands and 288 sellers in the electronics category, were observed. This report offers actionable insights into current consumer preferences, pricing trends, top-selling products, and brand performance in the competitive electronics category.
Introduction
The global consumer electronics market is projected to grow to US$1.57 trillion by 2029, with a CAGR of 7.37% from 2024 to 2029. This steady growth reflects increasing demand for innovative technologies, including wearables, smart home devices, and AI-powered solutions.
Reflecting an increasing reliance on e-commerce platforms like Amazon for consumer electronics, the online share of the U.S. consumer electronics market is now projected to rebound to 57% by 2028.
With a vast product selection, competitive pricing, and Prime membership perks, Amazon’s dominance in the US consumer electronics market is unchallenged.
Amazon’s electronics category is a key driver of sales, particularly during seasonal events like Black Friday and Cyber Monday.
This report uncovers significant consumer behavior patterns, pricing strategies, and top-performing products during this critical shopping period.
Highlights
- The average price of electronics on Amazon is $143.88, fluctuating from $135.8 to $154.6 between November 20 and December 4.
- TIBURN 65-Inch Smart Board is the most expensive electronics product, priced at $3049.
- Fitbit Inspire 3 Health & Fitness Tracker ranked #3 with 15 appearances in Amazon bestsellers.
- Amazon leads in customer engagement with 6524173 reviews.
- Reviews peaked at 3,907 K and 3,918 K on November 26 and December 4, 2024, respectively.
TIBURN 65-Inch Smart Board and JYXOIHUB 65-Inch Smart Board Are the Most Expensive Electronics on Amazon
TIBURN 65-inch Smart Board is the most expensive electronics product in Amazon, priced at $3,049, followed by JYXOIHUB 65-inch Smart Board at $2,501.
These products highlight the demand for professional-grade electronics in education and business, where functionality justifies premium pricing.
The most expensive brands are TIBURN, with an average price of $3,049, followed by JYXOIHUB, with an average price of $2,401.53, and Sony, with an average price of $1,018.
These brands dominate high-end categories by addressing the needs of professional, educational, and entertainment markets and delivering functionality, performance, and innovation.
The focus on hybrid solutions reflects the changing work and learning landscapes driven by digital transformation. Their premium price points underline a strong market for high-performance, problem-solving electronic devices in professional settings.
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Multi USB Charging Adapter and 63-37 Tin Lead Rosin Core Solder Wire Are the Least Expensive Electronic Products
On the lower end of the pricing spectrum, utility-driven products excel:
- 63-37 Tin Lead Rosin Core Solder Wire ($8): Popular for electronics repair.
- Multi USB Charging Adapter ($8): A budget-friendly, practical solution for consumers.
These low-cost items appeal to a broad audience, emphasizing practicality and affordability. Their popularity demonstrates that simple, functional products can achieve sustained success by meeting everyday consumer needs effectively.
The emphasis on affordability shows how even budget-friendly items can significantly contribute to sales volume when targeting a mass market.
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The Lowest Average Price Is $135.8, and the Highest Average Price Is $154.6 on Nov 24 and Dec 4, Respectively
The average price started at $152.4 on November 20 and remained stable at $152.3 on November 21. This stability suggests regular pricing before Amazon electronics deals and discounts.
A significant decline occurred from November 22 to November 24, with the lowest average price of $135.8 on November 24. This sharp drop during the Black Friday promotions highlights aggressive discounting during this peak shopping period.
From November 25 to December 3, the average price stabilized within a narrow range of $140.6 to $143.2. The price surged to $154.6 on December 4, the highest during the report period.
The dramatic price dip around Black Friday highlights the influence of sales events in driving down prices and attracting consumers. Sellers use these events to boost sales volume while clearing inventory.
The stabilization after Black Friday indicates that consumers continued purchasing even after the event, leveraging remaining deals or stocking up on higher-priced items.
This price trend demonstrates how strategic pricing around major sales events can influence consumer behavior and sales outcomes.
READ MORE| Want to know the right promotional pricing strategies to boost sales? Read our blog Types of Promotional Pricing Explained with Examples.
Fitbit Inspire 3 Health & Fitness Tracker and Lerat Hand Warmers Rank on Top in Amazon Bestsellers
Fitbit Inspire 3 Health & Fitness Tracker ranked #3 with 15 appearances in Amazon bestsellers, demonstrating strong consumer interest in health-oriented electronics. It capitalizes on the growing trend of wearable fitness devices that promote wellness and activity tracking.
Lerat Hand Warmers ranked #8 with 10 appearances in Amazon bestsellers, reflecting seasonal demand for portable comfort devices. Their popularity underscores how products addressing specific seasonal needs can dominate during certain times of the year.
The data indicates how consumer preferences are influenced by lifestyle trends and seasonal factors, creating opportunities for niche products to thrive alongside mainstream tech.
The rising interest in health and wellness gadgets also reflects a broader consumer shift towards prioritizing personal well-being.
Digital Picture Frames and Compressed Air Dusters Have Highest Number of Products and Average Ratings
- Digital Picture Frames: With 19 products and a 4.5-star average rating, these are a popular choice for gifting and home decor, combining emotional value with modern technology.
- Compressed Air Dusters: With 10 products and a 4.4-star rating, these tools cater to the practical need for electronics maintenance, ensuring clean and efficient device operation.
These categories illustrate the diverse consumer needs driving the electronics market. While digital picture frames leverage emotional appeal, compressed air dusters meet essential maintenance requirements, showing the balance between functionality and sentimentality.
Amazon, Apple, and Nintendo Are the Top Reviewed Brands
Amazon leads in customer engagement with 6.5M reviews, followed by Apple with 3.6M reviews and Nintendo with 5.8M reviews.
Their ability to consistently meet consumer expectations strengthens their leadership in the highly competitive electronics space, ensuring they remain top-of-mind for buyers across different demographics and needs.
This data demonstrates how brand loyalty, coupled with innovation, keeps these companies at the forefront of consumer preferences.
Reviews Surged During Black Friday and Cyber Monday Sales
Reviews peaked at 3,907 K and 3,918 K on November 26 and December 4 as a result of the Black Friday and Cyber Monday sales.
This surge reflects increased purchasing activity during promotions, reinforcing the importance of pricing strategies during this period.
The significant spike in reviews highlights how promotional events drive not only sales but also consumer engagement. Reviews generated during this period provide valuable insights for brands to refine their products and marketing strategies.
READ MORE| Wondering how to use customer reviews for robust marketing? Check out How to Use Reviews in Marketing Strategy?
Closing Notes
The Amazon consumer electronics market in 2024 exemplifies its role as a major player in the global e-commerce landscape, driven by competitive pricing, extensive product variety, and tailored shopping experiences.
The Black Friday and Cyber Monday period highlighted Amazon’s ability to dominate seasonal sales. Strategic Amazon electronics deals, paired with its trusted reputation, continue to position it as the go-to platform for consumer electronics.
Features like “Buy with Prime” and an early sneak peek into holiday deals and promotions position Amazon as not just a retailer but a central hub for electronics shoppers.
For brands and e-commerce sellers, these insights stress the importance of aligning with Amazon’s ecosystem, leveraging data-driven approaches, and capitalizing on key promotional windows to drive sales and consumer loyalty in the highly competitive electronics market.
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Disclaimer: MetricsCart is the exclusive owner of data used in the DSI reports. Any kind of third-party usage entails due credit to the source material.
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