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Digital Shelf Insights

Rolling insights into what’s moving on the digital shelf—brand by brand, category by category. We spotlight the products gaining traction and the marketing models fueling their success across Amazon, Walmart, Target, and more.

Crocs marketing strategy
  • Digital Shelf Insights
  • 9 minute read

Crocs Marketing Strategy: Insights Into The $4 Billion “Ugly Shoe” Brand

Read to deep dive into Crocs’ marketing strategy: how collaborations, identity-driven design, and smart pricing architecture fuel its Amazon success.
Banana Boat marketing strategy
  • Digital Shelf Insights
  • 9 minute read

Banana Boat Marketing Strategy: How the Brand Leads in Suncare

Banana Boat shows that CPG success isn’t about flashy campaigns—it’s about mastering the fundamentals. MetricsCart insights reveal how its steady presence and loyal consumers keep the brand at the top.
Magic Chef’s business model
  • Digital Shelf Insights
  • 9 minute read

Magic Chef’s Business Model: Insights Into Brand Performance on Walmart

Magic Chef is a household name, known for its affordable and reliable appliances. Discover how Magic Chef's business model drives success through strategic pricing, marketing, and customer satisfaction in this in-depth analysis.
Betty Crocker marketing strategy
  • Digital Shelf Insights
  • 7 minute read

Betty Crocker Marketing Strategy: Behind The Sweet Mix of Success

Betty Crocker is the most renowned name in the US dessert mixes aisle. But this century-long success is the result of Betty Crocker’s brilliant marketing strategy. Read to know more.
boAt business model
  • Digital Shelf Insights
  • 6 minute read

How boAt’s Business Model Adapts to Quick Commerce: A Deep Dive

Discover how boAt’s business model for quick commerce helps the brand thrive in a space dominated by groceries and essentials.
  • Digital Shelf Insights
  • 10 minute read

The e.l.f. Effect: How Smart Marketing, Reviews, and Pricing Drive Gen Z Loyalty

Want to know how e.l.f. Cosmetics conquered the Amazon digital shelf? Dive into their marketing strategy of pricing, reviews, and cultural relevance.
Dr. Squatch marketing strategy
  • Digital Shelf Insights
  • 6 minute read

Dr. Squatch’s Marketing Strategy: What Every Brand Can Learn

Learn the brilliant marketing strategy of Dr. Squatch that helped them turn soap into a billion-dollar brand on Amazon and Walmart.
Cold Drinks Category on instamart
  • Digital Shelf Insights
  • 8 minute read

What’s Selling in Cold Drinks on Swiggy Instamart: Trends, Pricing & Winners

From everyday sodas to premium beverages, the Cold Drinks Category on Instamart is evolving fast. This report breaks down key trends in assortment and availability, pricing, and discount, helping brands optimize their digital shelf strategy.
Dairy and Breakfast on Zepto
  • Digital Shelf Insights
  • 7 minute read

Dairy and Breakfast Brands on Zepto: Who’s Winning?

Explore the detailed analysis of customer ratings and pricing insights of the top-performing brands in the category of dairy and breakfast on Zepto through this data-driven report.
Orange juice category on Amazon
  • Digital Shelf Insights
  • 10 minute read

The Best Orange Juice Brands on Amazon: Freshly Squeezed Data Insights

Discover the latest trends shaking up the orange juice category on Amazon! From top-reviewed brands to pricing insights and consumer favorites, this report reveals what’s driving sales and what your brand could be missing out on.
Dude Wipes Marketing Strategy
  • Digital Shelf Insights
  • 10 minute read

Redefining Hygiene: How Dude Wipes Built a Bold Brand and a Loyal Base on Amazon

Flushable wipes with personality? Dude Wipes has disrupted the space with humor, scent-forward SKUs, and wise bundling. Learn what’s driving sales on Amazon.
Bestselling office product on amazon
  • Digital Shelf Insights
  • 6 minute read

Behind the Desk: What’s Really Selling in Office Products Category on Amazon

What are the bestselling office products on Amazon? Uncover top SKUs, pricing insights, and what the hybrid workforce is buying, backed by real data.
Walmart Reviews on Kellogg's
  • Digital Shelf Insights
  • 7 minute read

Cracking the Crunch: What Walmart Shoppers Really Think About Kellogg’s

What do Walmart shoppers love most about Kellogg’s? Our DSI report dives into customer reviews to decode brand perception across product lines.
Zepto's strategy for electronics and appliances
  • Digital Shelf Insights
  • 8 minute read

Plugging Into Zepto’s Strategy for Electronics and Appliances: June 2025

Zepto's strategy for electronics and appliances is redefining retail with fast delivery, aggressive pricing, and deep discounts. Read more to know how this is changing the game for brands.
Blinkit Analysis
  • Digital Shelf Insights
  • 7 minute read

Inside Blinkit: A Category, Brand & Pricing Deep Dive

What’s trending on Blinkit? This DSI report breaks down the top categories, brand leaders like Whole Farm, pricing changes, and discount ranges.