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Digital Shelf Insights

Rolling insights into what’s moving on the digital shelf—brand by brand, category by category. We spotlight the products gaining traction and the marketing models fueling their success across Amazon, Walmart, Target, and more.

Walmart Reviews on Kellogg's
  • Digital Shelf Insights
  • 7 minute read

Cracking the Crunch: What Walmart Shoppers Really Think About Kellogg’s

What do Walmart shoppers love most about Kellogg’s? Our DSI report dives into customer reviews to decode brand perception across product lines.
Zepto's strategy for electronics and appliances
  • Digital Shelf Insights
  • 8 minute read

Plugging Into Zepto’s Strategy for Electronics and Appliances: June 2025

Zepto's strategy for electronics and appliances is redefining retail with fast delivery, aggressive pricing, and deep discounts. Read more to know how this is changing the game for brands.
Blinkit Analysis
  • Digital Shelf Insights
  • 7 minute read

Inside Blinkit: A Category, Brand & Pricing Deep Dive

What’s trending on Blinkit? This DSI report breaks down the top categories, brand leaders like Whole Farm, pricing changes, and discount ranges.
Physicians Formula’s Marketing Strategy
  • Digital Shelf Insights
  • 8 minute read

Formulating Retail Success: Insights Into Physicians Formula’s Marketing Strategy

Explore how Physicians Formula's marketing strategy thrives on Amazon vs Walmart to reach diverse customer segments. From strategic pricing to optimized visibility and customer engagement, get data-driven insights into how to navigate the beauty sector.
Nespresso vs. Keurig
  • Digital Shelf Insights
  • 7 minute read

Nespresso vs. Keurig: Who’s Winning the Coffee Category?

Curious who’s dominating the coffee category on Amazon? Dive into the Nespresso vs. Keurig showdown and discover which brand is brewing stronger and know how!
Blink on Amazon
  • Digital Shelf Insights
  • 6 minute read

Is Blink Leading Amazon’s Smart Home Category: Sales, Pricing & Review Insights

From $4.99 accessories to high-ticket camera bundles, the brand covers every price point. This MetricsCart DSI report uncovers Blink’s bestsellers, pricing strategy, and what’s driving thousands of reviews.
Reese's vs. Hershey's on Amazon
  • Digital Shelf Insights
  • 4 minute read

Reese’s vs. Hershey’s on Amazon: Who’s Winning the Chocolate Game?

Reese's vs. Hershey's: Which brand dominates Amazon in sales, pricing, ratings, and top products? Dive into the real marketplace data to see who leads the way. Read to know more.
Smart glasses category on Walmart
  • Digital Shelf Insights
  • 4 minute read

Through the Lens: How Smart Glasses Are Gaining Traction at Walmart?

What’s driving smart glasses adoption at Walmart? We analyzed 308 products across 30 sub-categories to reveal who's selling and how prices are polarizing between mass and premium tech.
Future of Wyze
  • Digital Shelf Insights
  • 6 minute read

The Future of Wyze: Key Insights Into Pricing, Reviews, And What’s Next?

Explore the future of Wyze as we break down the key strategies in pricing, reviews, and evolving market trends that drive its consumer demand & brand growth on Amazon.
Good & Gather on Target
  • Digital Shelf Insights
  • 6 minute read

Good & Gather on Target: How the Retail Giant Nailed Brand Loyalty

Discover the products and popularity of Good & Gather, Target’s own private label brand. Read to know more.
Non Alcoholic Beverages on Amazon
  • Digital Shelf Insights
  • 6 minute read

What’s Brewing on Amazon: A Data Deep Dive into Non-Alcoholic Beverages

Amazon’s non-alcoholic beverage category is booming. From functional drinks to cocktail mixers, find out what’s capturing consumer attention and shaping the future of this thriving market.
Body lotion on walmart
  • Digital Shelf Insights
  • 7 minute read

From Vaseline to CeraVe: Best-Selling Body Lotions on Walmart

Want to know the brand that is driving body lotion sales at Walmart? Learn the pricing shifts, top-performing brands, and consumer buying behavior.
Stanley vs Yeti
  • Digital Shelf Insights
  • 9 minute read

Stanley vs. Yeti: Data Insights On Who Won The Cup?

Who’s winning the Stanley vs. Yeti battle? Discover how TikTok trends, Amazon performance, pricing strategies, and sales data reveal which brand dominates in the drinkware market.
Best Bubble Gum Brands on Amazon
  • Digital Shelf Insights
  • 6 minute read

Chew On This: Unwrapping The Best Bubble Gum Brands On Amazon

Explore the best bubble gum brands on Amazon, uncovering top performers, emerging trends, and consumer preferences that are shaping the chewing gum category.
Dog supplies on walmart
  • Digital Shelf Insights
  • 5 minute read

From Air-Dried To Dehydrated Products: Exploring the Digital Shelf of Walmart’s Dog Health & Wellness Products

Explore top dog supplies on Walmart from trusted brands, offering a wide range of health, nutrition, and care solutions for pets. Read to know more.

Your Digital Shelf Strategy Starts Here

  • Discover how leading brands boost visibility and win share of search across online retailers.
  • Get a personalized walkthrough of your brand’s current shelf performance.
  • Learn how our platform helps agencies optimize content, pricing, and availability at scale.

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A monthly catch-up on brand and category breakdowns. 1K+ subscribers and counting.

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