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Retail

4 minute read

Webrooming and Showrooming: Shopping Trends Retailers Shouldn’t Ignore

Retailers must focus on customer service and connected experiences to avoid webrooming behavior.

6 minute read

Why Businesses Do SKU Rationalization?

When retail professionals identify the best-performing products through SKU rationalization, they benefit by investing their time, energy, and money into those SKUs.

5 minute read

What Is Price Anchoring and How Does It Help Drive Sales?

Learn all about the persuasive sales strategy called price anchoring and how it affects consumer decision-making.

6 minute read

How Do Brands and Retailers Manage Excess Inventory?

Explore the challenges of excess inventory facing retailers, including the reasons behind it and strategies for management.

6 minute read

Shopper Marketing Explained With Examples

Shopper marketing involves getting the best elements of digital commerce into physical stores and transforming the shopping experiences.

6 minute read

Measuring CPG Brand Outcomes with Share of Shelf

CPG brands practicing effective methods to measure the Share of Shelf in stores, have greater potential to increase sales.

7 minute read

All You Need to Know About Digital Influence in Retail

Discover the relevant concepts with real-life examples that make up for digital influence in retail.

7 minute read

Popular Private Label Manufacturers in the US

Find the best private label manufacturers across different categories through this detailed guide.

8 minute read

Everything You Need to Know About Price Skimming

Understand price skimming better through examples and differentiate it from penetration and prestige pricing strategies.