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Consumer confidence
  • Retail
  • 8 minute read

Consumer Confidence: Trends, Indicators, and Market Impact

Consumer confidence shapes how shoppers spend, when they buy, and which brands they trust. This blog breaks down what consumer confidence is, how it impacts markets and e-commerce spending, the KPIs that track it, and the trends brands must act on to stay ahead of demand shifts.
Shrinkflation in CPG Brands
  • Retail
  • 7 minute read

Shrinkflation in CPG Brands: How to Do it Without Losing Loyalty

Shrinkflation in CPG brands is becoming a common practice to cut production costs. But brands face backlash for their poor execution. Here’s how to do it right.
10 Best Competitor Analysis Tools
  • Retail
  • 9 minute read

Stay Ahead of the Pack: 10 Tools for Real-Time Competitive Insights

Want to know what your competitors are doing—before they make their next move? This guide covers 10 of the best tools to monitor competitor SEO, social media, PR, emails, and e-commerce presence.
Retail Media Networks
  • Retail
  • 6 minute read

Superpowered Ads: How Retail Media Networks Increase Brand Visibility Online

Retail media networks help brands stand out, reach more shoppers, and increase sales directly on retailer sites. Read to know more.
The customer is webrooming by comparing prices online and buying in stores.
  • Retail
  • 4 minute read

Webrooming and Showrooming: Shopping Trends Retailers Shouldn’t Ignore

Retailers must focus on customer service and connected experiences to avoid webrooming behavior.
sku rationalization article image
  • Retail
  • 6 minute read

Why Businesses Do SKU Rationalization?

When retail professionals identify the best-performing products through SKU rationalization, they benefit by investing their time, energy, and money into those SKUs.
feature image showing a woman searching deals while shopping online
  • Retail
  • 5 minute read

What Is Price Anchoring and How Does It Help Drive Sales?

Learn all about the persuasive sales strategy called price anchoring and how it affects consumer decision-making.
excess inventory metricscart featured image
  • Retail
  • 6 minute read

How Do Brands and Retailers Manage Excess Inventory? 

Explore the challenges of excess inventory facing retailers, including the reasons behind it and strategies for management.
shopper marketing metricscart article feature image
  • Retail
  • 6 minute read

Shopper Marketing Explained With Examples 

Shopper marketing involves getting the best elements of digital commerce into physical stores and transforming the shopping experiences.