About the report: This report provides an in-depth analysis of CeraVe’s performance on Amazon and Walmart, offering insights into pricing trends, customer ratings, and reviews. From November 10 to December 4, we analyzed 101 CeraVe products on Amazon and 182 products on Walmart.
Introduction
A survey conducted among Gen Z in the US showed that in 2024, their favorite skincare brand was CeraVe, which ranked first with a share of 37%.
CeraVe has emerged as a trusted and popular brand renowned for its dermatologist-recommended formulations and science-backed approach. Launched in 2005, the brand has built its reputation on simplicity, effectiveness, and affordability.
In the digital age, CeraVe’s presence on online marketplaces like Amazon and Walmart has amplified its impact, connecting the brand to a broader audience of skincare enthusiasts.
Highlights
- CeraVe products have an average rating of 4.6 on Amazon and 4.5 on Walmart.
- There are 25.2 million reviews of CeraVe products on Amazon, while Walmart has 7 million reviews.
- Facewash is the highest-rated CeraVe category on Walmart, with a 4.6 rating.
- Cleanser is the highest-rated CeraVe category on Amazon, with a 4.7 rating.
- The most expensive CeraVe product at Walmart is Moisturizing cream at $116.6.
- The most expensive CeraVe product on Amazon is Face Moisturizing lotion at $161.4
CeraVe on Amazon vs Walmart: Price Trends
Let’s explore the pricing dynamics of CeraVe products on Amazon and Walmart.
Average Price of CeraVe Products on Amazon vs Walmart
During the initial monitoring period (Nov 19–26), the average price of CeraVe products on Amazon remained relatively stable between $33.5 and $35.
A notable dip occurs starting November 27, reaching the lowest point of $27.7 on December 1. The drop in average price between November 27 and December 1 coincides with a major shopping event, Cyber Monday, on November 27, 2024. Retailers offer discounts during this period to attract customers, resulting in a lower average price for products.
However, it is worth noting that the average price did not change much on Black Friday, November 24, 2024.
After December 1, the price recovers significantly, peaking at $34.1 on December 3 before settling at $32.9 on December 4.
Now, let’s look at the average price trends of CeraVe products at Walmart during the same period.
Walmart has a lower average price for CeraVe products than Amazon. During the initial analysis period of November 19-26, the average price remained relatively stable between $24.3 and $24.4.
The average price drops from $24.3 on November 26 to $24.1 by November 27 and further to $24.0 on November 30. The dip in average prices around November 27–30 aligns with Cyber Monday. Walmart likely reduced prices to remain competitive during this high-demand period.
Prices increased slightly after November 30, reaching $24.4 by December 3, followed by a slight decrease to $24.1 on December 4.
While the average price for CeraVe remains less than $35 on both Amazon and Walmart, they also offer expensive skincare products. Let’s examine the expensive CeraVe products on Amazon and Walmart.
READ MORE | Want to Know About the Top Skincare Brands on Amazon? Check out From COSRX to CeraVe: The Top Skincare Picks on Amazon in 2024
Most Expensive CeraVe Products on Amazon
Here are the most expensive CeraVe products on Amazon:
The top-priced CeraVe products on Amazon are the Facial Moisturizing Lotion AM (Pack of 10), which costs $161.4, and the Hydrating Cleanser (Pack of 11), which costs $152.9.
This is followed by Hydrating Body Wash (Pack of 12) and Hydrating Facial Cleanser (Pack of 6), which is priced at $138.3 and 117.8, respectively.
Multi-packs dominate the list of expensive Cerave items. They are often targeted at customers looking for bulk purchases (e.g., families or clinics) or frequent users of the product. The higher price reflects the larger quantity.
In addition, items like facial moisturizers and hydrating cleansers appear frequently, reflecting their high demand and the added value associated with skincare essentials. These products are often formulated for sensitive or targeted skincare needs, resulting in higher price tags.
Most Expensive CeraVe Products on Walmart
Similar to Amazon, the expensive CeraVe products at Walmart are driven by bulk packaging, product size, and the use of specialized, high-quality ingredients.
- The most expensive product is Moisturizing Cream 12 oz (Pack of 6) at $116.4.
- The second-highest is Hydrating Facial Cleanser 16 oz (Pack of 6) at $100.9.
- The third and fourth are Daily Moisturizing Lotion, 8 oz (Pack of 6), and Hydrating Facial Cleanser, 8 oz (Pack of 6), both close to $89.
Many of the top-priced items are sold in packs of 6, leading to higher total costs. On the other hand, products like Skin Renewing Night Cream and Healing Ointments are formulated for specific skin conditions, which increases their manufacturing and research costs.
Based on MetricsCart data analysis, Walmart focuses primarily on packs of 6, making these products more affordable per unit but resulting in slightly lower total prices. For example:
- Hydrating Facial Cleanser, 8 oz (Pack of 6): $88.9.
- Daily Moisturizing Lotion, 8 oz (Pack of 6): $89.0.
Conversely, Amazon offers a mix of larger packs (e.g., Pack of 10) and high-unit counts (e.g., Pack of 12), resulting in higher overall costs. For example:
- Facial Moisturizing Lotion AM 3 oz (Pack of 10): $161.4.
- Hydrating Body Wash 10 oz (Pack of 12): $138.3.
Amazon’s larger pack sizes drive up overall product costs compared to Walmart’s smaller pack sizes.
CeraVe on Amazon vs Walmart: Rating and Reviews
According to MetricsCart data intelligence, both Amazon and Walmart prioritize Cleansers/Face Wash and Moisturizers as their leading categories in terms of product count. Most categories have average ratings of 4.5 or higher, showcasing CeraVe’s overall reputation for high-quality products.
Average Rating of Top CeraVe Product Categories on Amazon
Cleansers dominate, with 34 products and the highest average rating of 4.7 among all categories on Amazon. They appeal to a broad audience with various skin types and needs. The large number of CeraVe cleansers reflects the different formulations they offer, such as foaming cleansers, hydrating cleansers, and acne-specific products.
Other popular categories on Amazon include Moisturizers, which has 14 products and a 4.6 average rating, and Creams & Moisturizers, which has 21 products and a 4.6 average rating. The skin care category also has a 4.6 rating, but they only have four products.
Average Rating of Top CeraVe Product Categories on Walmart
Fash wash is the top category of CeraVe at Walmart, with 28 products and an average rating of 4.6. With 21 products, facial cleanser is the second-largest category. However, its average rating is lower (4.1) compared to other categories.
Body Lotions for Dry Skin has 20 products and maintains a high rating of 4.5, indicating popularity and effectiveness for hydration.
Walmart also caters to a niche category of psoriasis products with 16 items and a 4.5 average rating, suggesting that these specialized products are meeting customer needs.
Lotions lead with the highest average rating of 4.7 on Walmart.
Based on this study, we have found that Amazon offers broader variety and consistency in ratings across categories, appealing to customers looking for a diverse range of products. Walmart focuses more on dry skin solutions and niche products like psoriasis treatments, making it ideal for customers with specific skincare needs.
Both platforms show CeraVe’s strong customer approval, but their product strategies cater to slightly different consumer demands.
Conclusion
CeraVe’s dominance as a trusted skincare brand is evident through its strong performance on both Amazon and Walmart.
The analysis of price trends reveals the impact of promotional campaigns, competitive positioning, and bulk packaging strategies. At the same time, the review and rating insights highlight CeraVe’s strong reputation among consumers for quality and value.
This not only emphasizes the importance of understanding marketplace dynamics but also highlights opportunities for brands to optimize their digital shelf presence.
With tools like MetricsCart, e-commerce sellers can gain actionable insights into pricing strategies, product performance, and consumer sentiment analysis to stay ahead in the competitive online landscape. By leveraging such insights, brands can make informed decisions that enhance their visibility, sales, and customer loyalty across platforms.
Disclaimer: MetricsCart is the exclusive owner of data used in the Digital Shelf Insights reports. Any kind of third-party usage entails due credit to the source material.
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