Advertising Allowance

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that a brand manufacturer pays a retailer to run brand ads in stores and online.

Related Terms

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Base Price

Also referred to as non-promoted price, it is the average price of an item across all