Advertising Allowance

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that a brand manufacturer pays a retailer to run brand ads in stores and online.

Related Terms

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Kitting

A logistical technique involving the assembly and packaging of various related items together as a single