Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that a brand manufacturer pays a retailer to run brand ads in stores and online.
A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,
A specific version of a ‘master’ product that is differentiated by one or more attributes, such
A logistical technique involving the assembly and packaging of various related items together as a single
4.7 rating
4.7 rating
4.7 rating
A monthly catch-up on brand and category breakdowns. 1K+ subscribers and counting.
