Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

It is the average quantity or value of a product purchased by a single household within

An e-commerce metric that is calculated by dividing the total value of all orders over a

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and

Brand Performance