Glossary /
Base Price

Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms


A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,