Base Price

Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

Hyper Market

A large retail store that integrates both a department store and a grocery supermarket within a

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a