The Ultimate CPG Glossary

Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,