Base Price

Also referred to as non-promoted price, it is the average price of an item across all stores.

Market conditions, competition, and production costs constitute the base price.

Related Terms

Amount of organic sales for a product in a marketplace without any marketing effort.

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Brand Performance