All Commodity Volume (ACV)

All Commodity Volume (ACV)

Total sales of a store without breaking down the products sold into different categories. It is a measure that shows the overall turnover generated by a retail outlet, often expressed as a percentage to indicate the store’s or market’s sales performance. The %ACV Distribution further refines this concept by comparing the ACV of a store where a particular product is available to the total ACV across the market. This calculation provides insight into the distribution strength and market penetration of specific products.

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A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions