The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Incremental Revenue
Represents the additional profit generated by a business as a result of increased sales volume. It
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Represents the additional profit generated by a business as a result of increased sales volume. It
A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to
It is the level of positive association and emotional connection that consumers have with a particular