The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Consumer Decision Tree (CDT)
A visual representation of products groups and segments, and the specific questions a shopper is asking
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
A visual representation of products groups and segments, and the specific questions a shopper is asking
In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.
Represents the portion of an industry’s total sales that is accounted for by a specific company