Assortment

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.

Related Terms

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,

Product Attributes

A descriptive facet of a product that helps to specify, classify, and differentiate it within a

Basket Size

The amount that a customer spends in a retail store in single transaction.