Assortment

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.

Related Terms

Merchandising

It includes the comprehensive strategies and practices retailers employ to promote and sell products to customers

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the

Everyday Low Price (EDLP)

A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for