Assortment

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.

Related Terms

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a

Forecast Accuracy

Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating