The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Consumer Packaged Goods (CPG)
Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively
The variety of products that a retailer offers for sale to meet the diverse preferences and
A strategy where a company sets an initial high price for a product and later reduces