Assortment

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.

Related Terms

Hyper Market

A large retail store that integrates both a department store and a grocery supermarket within a

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company