The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Incremental Sales
Refers to the additional units of a product sold to retailers or consumers directly attributed to
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Refers to the additional units of a product sold to retailers or consumers directly attributed to
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by
Also known as secondary product placement, it is a retail strategy that places complementary products together