Assortment

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.

Related Terms

Out of stock (OOS)

A situation occurs when a product that is supposed to be available for sale is completely

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a

Buying Rate

It is the average quantity or value of a product purchased by a single household within