The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Market Basket Analysis
A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction
A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.
Consumers who consistently spend significantly more than average within a specific product category, making them a