Assortment

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.

Related Terms

Just in time inventory

An inventory management that is focused on optimizing inventory levels by receiving raw materials and components

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.