The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Market Share
Represents the portion of an industry’s total sales that is accounted for by a specific company
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Represents the portion of an industry’s total sales that is accounted for by a specific company
Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a
Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,