The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Category Development Index (CDI)
The index shows the level of brand’s performance for a category within a specific market.
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
The index shows the level of brand’s performance for a category within a specific market.
Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses
Measures the total revenue generated from products sold at retail, calculated by multiplying the number of