The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Advertising Allowance
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
Refers to the additional units of a product sold to retailers or consumers directly attributed to
Average number of items that a retailer has within a category, brand or segment.