The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Brand Affinity
It is the level of positive association and emotional connection that consumers have with a particular
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
It is the level of positive association and emotional connection that consumers have with a particular
Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand
Total sales of a store without breaking down the products sold into different categories. It is