The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Generic Brand
A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to
Average number of items that a retailer has within a category, brand or segment.
A pricing strategy where products are priced at a premium to signal superior quality and status,