The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Gross Margin
The difference between the revenue generated from sales and the cost of goods sold, expressed as
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
The difference between the revenue generated from sales and the cost of goods sold, expressed as
The index shows the level of brand’s performance for a category within a specific market.
Refers to a specific geographic region in which a retailer operates, focusing on the presence and