The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Forward Buying
Refers to the purchase of goods in quantities greater than immediately needed, with the intent to
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Refers to the purchase of goods in quantities greater than immediately needed, with the intent to
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
Average number of items that a retailer sells within a category, brand or segment.
A monthly catch-up on brand and category breakdowns. 1k+ subscribers and counting.
