Assortment

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.

Related Terms

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the

Field Marketing Representative

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions

Yield Management

A pricing strategy used to maximize revenue by varying prices based on demand and inventory levels.