The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
Consumer Decision Tree (CDT)
A visual representation of products groups and segments, and the specific questions a shopper is asking
The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.
A visual representation of products groups and segments, and the specific questions a shopper is asking
A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for
Includes the visual elements of a brand such as the logo, design, color that helps the