Assortment

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.

Related Terms

Category management

Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses