Assortment

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and needs of its customers.

Related Terms

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction

Buying Rate

It is the average quantity or value of a product purchased by a single household within