Generic Brand

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to branded counterparts.

Typically priced lower due to reduced promotional costs, generic brands serve as substitutes for more expensive branded goods. Commonly found in sectors like food and pharmaceuticals, they offer cost-effective alternatives for budget-conscious consumers. During economic downturns, generic brands tend to gain popularity as consumers prioritize value and affordability.

Related Terms

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together

Lifestage

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,