Glossary /
Generic Brand

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to branded counterparts.

Typically priced lower due to reduced promotional costs, generic brands serve as substitutes for more expensive branded goods. Commonly found in sectors like food and pharmaceuticals, they offer cost-effective alternatives for budget-conscious consumers. During economic downturns, generic brands tend to gain popularity as consumers prioritize value and affordability.

Related Terms

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.