Glossary /
Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.