Average Items Carried (AIC)

Average Items Carried (AIC)

Average number of items that a retailer has within a category, brand or segment.

Related Terms

Brand Identity

Includes the visual elements of a brand such as the logo, design, color that helps the

Product Listings

A product listing is an item’s entry in the broader catalog of an eCommerce website, designed

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as