Glossary /


A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such as fruits, vegetables, meats, poultry, and both canned and frozen foods.

Synonymous with supermarkets and food stores, grocery stores serve as essential destinations for consumers to purchase everyday food essentials. These stores typically offer a wide variety of products to meet diverse dietary preferences and household needs. With a focus on providing fresh, packaged, and perishable goods, grocery stores play a central role in fulfilling consumers’ nutritional requirements and culinary preferences.

Related Terms

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.

Base Price

Also referred to as non-promoted price, it is the average price of an item across all