Amount of organic sales for a product in a marketplace without any marketing effort.
Brand Assessment
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Amount of organic sales for a product in a marketplace without any marketing effort.
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
A visual representation of products groups and segments, and the specific questions a shopper is asking
Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand