Amount of organic sales for a product in a marketplace without any marketing effort.
Category Development Index (CDI)
The index shows the level of brand’s performance for a category within a specific market.
Amount of organic sales for a product in a marketplace without any marketing effort.
The index shows the level of brand’s performance for a category within a specific market.
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise