Amount of organic sales for a product in a marketplace without any marketing effort.
Advertising Allowance
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
Amount of organic sales for a product in a marketplace without any marketing effort.
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that
A pricing strategy where retailers lower the prices of products to boost sales and manage inventory
A private label brand of a retailer.