Baseline Sales

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.

Related Terms

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Dollar Sales

Measures the total revenue generated from products sold at retail, calculated by multiplying the number of

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.