Baseline Sales

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.

Related Terms

Kitting

A logistical technique involving the assembly and packaging of various related items together as a single

Promotion Effectiveness

Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such

Blocking

Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same