Baseline Sales

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.

Related Terms

Club

Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.