Baseline Sales

Baseline Sales

Amount of organic sales for a product in a marketplace without any marketing effort.

Related Terms

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

CPG manufacturing

In the Consumer Packaged Goods industry, the term “CPG company” typically denotes manufacturers within the sector.

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and