Amount of organic sales for a product in a marketplace without any marketing effort.
Brand Affinity
It is the level of positive association and emotional connection that consumers have with a particular
Amount of organic sales for a product in a marketplace without any marketing effort.
It is the level of positive association and emotional connection that consumers have with a particular
Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a
Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same