The amount that a customer spends in a retail store in single transaction.
Zero-Based Budgeting (ZBB)
A budgeting approach where all expenses must be justified for each new budget period, rather than
The amount that a customer spends in a retail store in single transaction.
A budgeting approach where all expenses must be justified for each new budget period, rather than
Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a
Also called a warehouse club, it is a membership-based retail outlet offering a wide selection of