The amount that a customer spends in a retail store in single transaction.
Purchase Frequency (PF)
Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses
The amount that a customer spends in a retail store in single transaction.
Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses
The price at which a product is usually sold. It is calculated for the product across
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that