Basket Size

Basket Size

The amount that a customer spends in a retail store in single transaction.

Related Terms

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together

Lifestage

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,

Consumer Promotion

Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and