The amount that a customer spends in a retail store in single transaction.
Brand Affinity
It is the level of positive association and emotional connection that consumers have with a particular
The amount that a customer spends in a retail store in single transaction.
It is the level of positive association and emotional connection that consumers have with a particular
Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a
The price at which a product is usually sold. It is calculated for the product across