Basket Size

Basket Size

The amount that a customer spends in a retail store in single transaction.

Related Terms

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory

Everyday Low Price (EDLP)

A retail pricing strategy offering customers consistently low prices on products without requiring coupons, waiting for

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.