The amount that a customer spends in a retail store in single transaction.
Purchase Frequency (PF)
Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses
The amount that a customer spends in a retail store in single transaction.
Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses
A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to
Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such