The amount that a customer spends in a retail store in single transaction.
Category Development Index (CDI)
The index shows the level of brand’s performance for a category within a specific market.
The amount that a customer spends in a retail store in single transaction.
The index shows the level of brand’s performance for a category within a specific market.
Refers to the unique offering or key differentiations of the brand’s products for its customers.
Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same