The Ultimate CPG Glossary

Brand Assessment

Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.

Related Terms

Software designed to manage and optimize warehouse operations, including receiving, storing, picking, and shipping inventory. WMS

Refers to the degree to which a promotional marketing campaign successfully achieves its intended objectives, such

An e-commerce metric that is calculated by dividing the total value of all orders over a