The index shows the level of brand’s performance within a specific market.
Minimum Advertised Price (MAP)
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise
The index shows the level of brand’s performance within a specific market.
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise
It is the level of positive association and emotional connection that consumers have with a particular
Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that