The index shows the level of brand’s performance within a specific market.
Forecast Accuracy
Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating
The index shows the level of brand’s performance within a specific market.
Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating
Represents the additional profit generated by a business as a result of increased sales volume. It
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.