The index shows the level of brand’s performance within a specific market.
Blocking
Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same
The index shows the level of brand’s performance within a specific market.
Also called facing, zoning or fronting, a retail merchandizing concept where all products of the same
Includes the visual elements of a brand such as the logo, design, color that helps the
Refers to the unique offering or key differentiations of the brand’s products for its customers.