Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Markdown Pricing

A pricing strategy where retailers lower the prices of products to boost sales and manage inventory

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop