The index shows the level of brand’s performance within a specific market.
Minimum Advertised Price (MAP)
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise
The index shows the level of brand’s performance within a specific market.
A policy set by manufacturers dictating the lowest price at which retailers are allowed to advertise
The amount that a customer spends in a retail store in single transaction.
A financial metric that measures the rate at which a company sells and replaces its stock