The index shows the level of brand’s performance within a specific market.
Consumer Packaged Goods (CPG)
Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively
The index shows the level of brand’s performance within a specific market.
Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively
Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what
A strategy where a company sets an initial high price for a product and later reduces