The index shows the level of brand’s performance within a specific market.
Forward Buying
Refers to the purchase of goods in quantities greater than immediately needed, with the intent to
The index shows the level of brand’s performance within a specific market.
Refers to the purchase of goods in quantities greater than immediately needed, with the intent to
Also referred to as Repeat Customer Rate, it is a metric that measures the percentage of
Often refered to as the list price or sticker price, it is the price recommended by