The index shows the level of brand’s performance within a specific market.
Out of stock (OOS)
A situation occurs when a product that is supposed to be available for sale is completely
The index shows the level of brand’s performance within a specific market.
A situation occurs when a product that is supposed to be available for sale is completely
Weighted average of actual price and promoted price for an item. It does not take into
Consumers who consistently spend significantly more than average within a specific product category, making them a