The index shows the level of brand’s performance within a specific market.
Average Items Carried (AIC)
Average number of items that a retailer has within a category, brand or segment.
The index shows the level of brand’s performance within a specific market.
Average number of items that a retailer has within a category, brand or segment.
Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,
Also known as secondary product placement, it is a retail strategy that places complementary products together
4.7 rating
4.7 rating
4.7 rating
A monthly catch-up on brand and category breakdowns. 1K+ subscribers and counting.
