Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,

Frequent Buyer Program

A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,