Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Brand Refresh

When a brand improvises its existing image and communications while maintaining its core identity.

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

Lifestage

Refers to one of the distinct phases within a retail business’s lifecycle, encompassing its birth, growth,