The index shows the level of brand’s performance within a specific market.
Equivalized Unit Sales (EQ Sales)
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
The index shows the level of brand’s performance within a specific market.
Refers to the physical volume of product sold at retail, standardized into a common unit relevant
Consumers who consistently spend significantly more than average within a specific product category, making them a
A visual representation of products groups and segments, and the specific questions a shopper is asking