The index shows the level of brand’s performance within a specific market.
Average Order Value (AOV)
An e-commerce metric that is calculated by dividing the total value of all orders over a
The index shows the level of brand’s performance within a specific market.
An e-commerce metric that is calculated by dividing the total value of all orders over a
A document or digital code that grants the holder a discount or rebate on a purchase.
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.