Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction