The index shows the level of brand’s performance within a specific market.
Category Development Index (CDI)
The index shows the level of brand’s performance for a category within a specific market.
The index shows the level of brand’s performance within a specific market.
The index shows the level of brand’s performance for a category within a specific market.
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Refers to the financial return generated from online business activities relative to the cost invested in