Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Field Marketing Representative

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and