Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Category Manager

The person is responsible for overseeing a specific category of products of a brand. They develop

Purchase Frequency (PF)

Refers to the rate at which customers make purchases within a specific timeframe. It offers businesses

Just in time inventory

An inventory management that is focused on optimizing inventory levels by receiving raw materials and components