Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Product Attributes

A descriptive facet of a product that helps to specify, classify, and differentiate it within a

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction