Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Bulk Stacking

Optimal way to story inventory in a vertical manner when there is large quantities or excess

Advertising Allowance

Also referred to as marketing co-op allowance or promotional allowance, it is the dollar amount that

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as