Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Just in time inventory

An inventory management that is focused on optimizing inventory levels by receiving raw materials and components

Field Marketing Representative

A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction