Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Loyalty program

A initiative by a company to incentivize repeat purchases and customer loyalty by offering rewards, discounts,

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as

Out of stock (OOS)

A situation occurs when a product that is supposed to be available for sale is completely