Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Coupon

A document or digital code that grants the holder a discount or rebate on a purchase.

Market Share

Represents the portion of an industry’s total sales that is accounted for by a specific company

Assortment

The variety of products that a retailer offers for sale to meet the diverse preferences and