The index shows the level of brand’s performance within a specific market.
Category Development Index (CDI)
The index shows the level of brand’s performance for a category within a specific market.
The index shows the level of brand’s performance within a specific market.
The index shows the level of brand’s performance for a category within a specific market.
A large retail store that integrates both a department store and a grocery supermarket within a
Average number of items that a retailer has within a category, brand or segment.