The index shows the level of brand’s performance within a specific market.
Brand Affinity
It is the level of positive association and emotional connection that consumers have with a particular
The index shows the level of brand’s performance within a specific market.
It is the level of positive association and emotional connection that consumers have with a particular
The person is responsible for overseeing a specific category of products of a brand. They develop
Also known as sales promotion, is a temporary marketing strategy aimed at boosting brand awareness and