Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Just in time inventory

An inventory management that is focused on optimizing inventory levels by receiving raw materials and components

Brand Affinity

It is the level of positive association and emotional connection that consumers have with a particular

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces