Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Hyper Market

A large retail store that integrates both a department store and a grocery supermarket within a

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction