Brand Development Index (BDI)

Brand Development Index (BDI)

The index shows the level of brand’s performance within a specific market.

Related Terms

Excess Inventory

Also referred to as surplus inventory, denotes the surplus stock held by a company beyond what

Kitting

A logistical technique involving the assembly and packaging of various related items together as a single

Generic Brand

A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to