Brand positioning

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Related Terms

Incremental Sales

Refers to the additional units of a product sold to retailers or consumers directly attributed to

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Category Buyer

The person is responsible for assisting the procurement manager and category team in implementing procurement and