Refers to the unique offering or key differentiations of the brand’s products for its customers.
Horizontal Merchandizing
A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.
Refers to the unique offering or key differentiations of the brand’s products for its customers.
A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.
The amount that a customer spends in a retail store in single transaction.
Refers to a consumer’s consistent preference for purchasing the same brand over competing ones, driven by