Refers to the unique offering or key differentiations of the brand’s products for its customers.
Brand Development Index (BDI)
The index shows the level of brand’s performance within a specific market.
Refers to the unique offering or key differentiations of the brand’s products for its customers.
The index shows the level of brand’s performance within a specific market.
It is the average quantity or value of a product purchased by a single household within
Refers to a specific geographic region in which a retailer operates, focusing on the presence and