Refers to the unique offering or key differentiations of the brand’s products for its customers.
Generic Brand
A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to
Refers to the unique offering or key differentiations of the brand’s products for its customers.
A consumer product without a widely recognized name or logo, often lacking extensive advertising compared to
A visual representation of products groups and segments, and the specific questions a shopper is asking
A professional responsible for actively promoting and increasing brand awareness by engaging in direct, face-to-face interactions