Refers to the unique offering or key differentiations of the brand’s products for its customers.
Consumer Decision Tree (CDT)
A visual representation of products groups and segments, and the specific questions a shopper is asking
Refers to the unique offering or key differentiations of the brand’s products for its customers.
A visual representation of products groups and segments, and the specific questions a shopper is asking
Evaluates a brand’s strengths, weaknessess and opportunities for brand development and repositioning.
Measures the total revenue generated from products sold at retail, calculated by multiplying the number of