Brand positioning

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Related Terms

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Market Basket Analysis

A data mining tool used to identify patterns of items frequently purchased together by analyzing transaction

Prestige Pricing

A pricing strategy where products are priced at a premium to signal superior quality and status,