Refers to the unique offering or key differentiations of the brand’s products for its customers.
Consumer Decision Tree (CDT)
A visual representation of products groups and segments, and the specific questions a shopper is asking
Refers to the unique offering or key differentiations of the brand’s products for its customers.
A visual representation of products groups and segments, and the specific questions a shopper is asking
The person is responsible for assisting the procurement manager and category team in implementing procurement and
Involves grouping products into suitable categories and managing category performance. This involves inputs from both brand