Refers to the unique offering or key differentiations of the brand’s products for its customers.
Average Items Carried (AIC)
Average number of items that a retailer has within a category, brand or segment.
Refers to the unique offering or key differentiations of the brand’s products for its customers.
Average number of items that a retailer has within a category, brand or segment.
A customer loyalty scheme designed to incentivize repeat purchases by offering rewards based on the accumulation
A budgeting approach where all expenses must be justified for each new budget period, rather than