Brand positioning

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Related Terms

Mass Merchandizer

Also refered to as mass market retailer, it is a retail business that sells a wide

Product Variants

A specific version of a ‘master’ product that is differentiated by one or more attributes, such

Forecast Accuracy

Forecast accuracy refers to the degree to which a forecast aligns with actual sales data, indicating