Refers to the unique offering or key differentiations of the brand’s products for its customers.
Average Order Value (AOV)
An e-commerce metric that is calculated by dividing the total value of all orders over a
Refers to the unique offering or key differentiations of the brand’s products for its customers.
An e-commerce metric that is calculated by dividing the total value of all orders over a
The index shows the level of brand’s performance for a category within a specific market.
The amount that a customer spends in a retail store in single transaction.