Brand positioning

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Related Terms

Grocery

A retail establishment primarily focused on selling a broad assortment of food products, encompassing items such

Customer Loyalty

Emerges when customers consistently favor a brand over its competitors, leading to repeat purchases and a

High-Low Pricing

A strategy where a company sets an initial high price for a product and later reduces