Brand positioning

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Related Terms

Gross Margin

The difference between the revenue generated from sales and the cost of goods sold, expressed as

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.

Dollar

Refers to a retail outlet that specializes in selling a wide range of general merchandise and