Refers to the unique offering or key differentiations of the brand’s products for its customers.
Consumer Packaged Goods (CPG)
Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively
Refers to the unique offering or key differentiations of the brand’s products for its customers.
Also referred to as Fast Moving Consumer Goods (FMCG), these products are sold quickly at relatively
Also referred to as cost per unit or cost of sales, it involves the direct expenses
Refers to the presence of products in their designated location within a store, ensuring they are
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