Refers to the unique offering or key differentiations of the brand’s products for its customers.
Brand Development Index (BDI)
The index shows the level of brand’s performance within a specific market.
Refers to the unique offering or key differentiations of the brand’s products for its customers.
The index shows the level of brand’s performance within a specific market.
Refers to a retail outlet that specializes in selling a wide range of general merchandise and
Represents the additional profit generated by a business as a result of increased sales volume. It