Brand positioning

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Related Terms

Cross Merchandising

Also known as secondary product placement, it is a retail strategy that places complementary products together

Unplanned Out-of-Stocks

Instances where a product is unexpectedly unavailable for purchase, often resulting in lost sales and dissatisfied

Incremental Revenue

Represents the additional profit generated by a business as a result of increased sales volume. It