Brand positioning

Brand positioning

Refers to the unique offering or key differentiations of the brand’s products for its customers.

Related Terms

Horizontal Merchandizing

A retail display technique where products are arranged in a left-to-right manner along a horizontal plane.

Velocity Analysis

A method of analyzing sales data to identify products with high sales velocity. Velocity analysis helps

Heavy Buyers

Consumers who consistently spend significantly more than average within a specific product category, making them a